Rascasse Audience Intelligence

Steve McQueen Audience in United States

A data profile of the people who buy, follow and care about Steve McQueen in United States — modelled from more than twelve digital signal sources. Steve McQueen has an estimated audience of 2,244,006 people in United States.

#785among Actor Actress or TV Star in United States#2276among Person in United States#1946in Movies & TV

The average Steve McQueen fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Once upon a time, Ponderosa (TV series), Street Chopper, with strongest over-indexing on Once upon a time (108.42× the country average).

Demographically, the Steve McQueen audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steve McQueen fan in United States is more male, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Once upon a time.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve McQueen profile in United States.

Audience size
2.2M
in United States
Gender
23.5%♀
76.5% male
Age
43.4
average years
Country rank
#12978
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve McQueen fans

23.5% are female, 76.5% are male, average age 43.4.

Fig. 02

Gender split

23.5%
Female
76.5%
Male
Demographic split for Steve McQueen audience in United States
MetricValue
Female23.5%
Male76.5%
Average age43.4
Estimated audience size2,244,006
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Steve McQueen audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3914%
40-4920%
50+36%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Steve McQueen audience comes from United States.

Worldwide audience distribution share by country for Steve McQueen
CountryShare
United States30.1%
United Kingdom12.3%
France10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve McQueen audience in United States is strongest.

Fig. 05

Top regions by affinity

Steve McQueen fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~50K1.23×
02Idaho~10K1.20×
03Montana~7K1.19×
04Oklahoma~30K1.16×
05Oregon~30K1.15×
06Indiana~50K1.14×
07Arizona~50K1.09×
08Tennessee~50K1.09×
09Kentucky~30K1.09×
10California~300K1.07×
11Arkansas~20K1.06×
12Kansas~20K1.06×
13Maine~9K1.06×
14Alaska~5K1.05×
15New Hampshire~9K1.03×
16Pennsylvania~80K1.02×
17Illinois~80K1.02×
18Ohio~70K1.02×
19Wisconsin~30K1.02×
20New Mexico~10K1.02×
21Vermont~4K1.02×
22Washington~50K1.01×
23Iowa~20K1.01×
24Minnesota~30K1.00×
25Connecticut~20K1.00×
26New York~100K0.99×
27Colorado~40K0.99×
28Alabama~30K0.99×
29West Virginia~10K0.99×
30Michigan~60K0.97×
31Massachusetts~40K0.97×
32South Carolina~30K0.97×
33Rhode Island~7K0.97×
34Nebraska~10K0.96×
35Nevada~20K0.94×
36Mississippi~20K0.94×
37Florida~100K0.93×
38North Carolina~60K0.93×
39Utah~20K0.93×
40South Dakota~5K0.93×
41New Jersey~50K0.92×
42Louisiana~30K0.92×
43Virginia~50K0.91×
44Texas~200K0.88×
45Delaware~5K0.88×
46North Dakota~4K0.88×
47Georgia~60K0.87×
48Maryland~30K0.86×
49Washington, District of Columbia~6K0.85×
50Hawaii~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Steve McQueen, United States
0.79×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve McQueen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve McQueen audience
#·InterestCategoryAffinity×
01Street ChopperTopic127.32×
02Once upon a timeMovies & TV108.42×
03Ponderosa (TV series)Movies & TV60.55×
04Once Upon a Time in AmericaMovies & TV50.39×
05Wild West (TV series)Movies & TV46.85×
06The Searchers (film)Movie / TV Show / Series40.99×
073:10 to Yuma (2007 film)Movies & TV36.17×
08The Alamo (1960 film)Movie / TV Show / Series36.06×
09Hogan's HeroesMovies & TV29.69×
10James DeanMovies & TV28.00×
11Sam ElliottMovies & TV17.58×
12Paul NewmanMovies & TV13.87×
13Jack NicholsonMovies & TV10.59×
14BiblePolitics & Society5.08×
15Daily MailNews4.39×
16Cancer awarenessHealth3.92×
17DayBusiness & Career3.70×
18SymptomHealth3.69×
19PhysicianBusiness & Career3.54×
20GodPolitics & Society3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve McQueen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve McQueen audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.10×
PatriotismCONSERVATISM1.46×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve McQueen audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
Healthy LifestyleBALANCE0.93×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve McQueen have in United States?

Steve McQueen has an estimated audience of 2,244,006 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steve McQueen fans?

23.5% of Steve McQueen fans are female, 76.5% are male, with an average age of 43.4 years.

03

Which brands do Steve McQueen fans like most?

Steve McQueen fans show strongest brand affinity for Once upon a time (108.42×), Ponderosa (TV series) (60.55×), and Street Chopper (127.32×) over the country average.

04

Where do Steve McQueen fans live in United States?

Steve McQueen fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Steve McQueen fans also like?

Beyond Steve McQueen itself, the audience over-indexes on Ponderosa (TV series) (60.55×), Street Chopper (127.32×), Sam Elliott (17.58×), and The Alamo (1960 film) (36.06×) compared to the United States average.

Appendix

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See Steve McQueen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve McQueen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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