Steve McQueen Audience in United States

Steve McQueen logo

Steve McQueen has an estimated audience of 2,265,269 people in United States. 23.5% are female, 76.5% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Once upon a time, Ponderosa (TV series), Street Chopper, Sam Elliott, The Alamo (1960 film).

The average Steve McQueen fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Once upon a time, Ponderosa (TV series), Street Chopper, with strongest over-indexing on Once upon a time (108.42× the country average). Demographically, the Steve McQueen audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Steve McQueen fans

Demographic split for Steve McQueen audience in United States
MetricValue
Female23.5%
Male76.5%
Average age43.4
Estimated audience size2,265,269

Audience persona

The typical Steve McQueen fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Once upon a time.

Top regions in United States

Top regions ranked by reach for Steve McQueen in United States
RegionReachAffinity
California281,9101.13×
Texas179,0030.92×
Florida146,2230.95×
New York135,5231.07×
Pennsylvania81,4561.07×
Illinois80,9941.07×
Ohio73,3321.05×
North Carolina65,6900.96×
Georgia61,3040.88×
Michigan58,5380.99×
New Jersey56,5560.98×
Virginia52,9820.96×
Arizona51,5651.11×
Tennessee48,6541.07×
Indiana47,3451.14×
Washington47,1761.04×
Missouri46,9311.29×
Massachusetts45,1661.01×
Colorado37,5181.05×
Wisconsin35,0721.03×
Maryland34,4680.88×
Minnesota33,9211.05×
South Carolina33,2520.98×
Kentucky31,5321.11×
Alabama31,0260.98×
Oregon30,3151.17×
Oklahoma28,7621.14×
Louisiana26,6210.91×
Connecticut23,0701.02×
Nevada20,9810.96×
Arkansas19,5711.05×
Iowa18,5911×
Utah18,3800.91×
Kansas18,3761.03×
Mississippi16,5280.89×
Idaho12,8041.13×
New Mexico11,1940.99×
Nebraska10,3770.91×
West Virginia9,7770.93×
New Hampshire9,1071.02×
Maine8,6851.07×
Hawaii7,6670.79×
Montana6,9491.11×
Rhode Island6,8110.94×
Washington, District of Columbia5,8520.86×
Delaware5,3260.85×
Alaska4,9231.02×
South Dakota4,3660.83×
Vermont3,8370.96×
North Dakota3,6880.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve McQueen audience
BrandAffinityCategory
Once upon a time108.42×Movies & TV
Ponderosa (TV series)60.55×Movies & TV
Street Chopper127.32×
Sam Elliott17.58×Movies & TV
The Alamo (1960 film)36.06×
James Dean28×Movies & TV
Once Upon a Time in America50.39×Movies & TV
Wild West (TV series)46.85×Movies & TV
Bible5.08×Politics & Society
The Searchers (film)40.99×
Paul Newman13.87×Movies & TV
God3.45×Politics & Society
3:10 to Yuma (2007 film)36.17×Movies & TV
Day3.7×Business & Career
Symptom3.69×Health
Physician3.54×Business & Career
Jack Nicholson10.59×Movies & TV
Cancer awareness3.92×Health
Daily Mail4.39×News
Brad Pitt6.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve McQueen audience
TraitClusterScore
PatriotismCONSERVATISM2.62
Luxury OrientationPREMIUM1.72
IndividualismJOY1.58
Design AffinityPREMIUM1.48
SpiritualityBALANCE1.45
Risk AppetiteTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Steve McQueen
CountryShare
United States30.4%
United Kingdom12.4%
France10.6%

See Steve McQueen audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Steve McQueen have in United States?

Steve McQueen has an estimated audience of 2,265,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Steve McQueen fans?

23.5% of Steve McQueen fans are female, 76.5% are male, with an average age of 43.4 years.

Which brands do Steve McQueen fans like most?

Steve McQueen fans show strongest brand affinity for Once upon a time (108.42×), Ponderosa (TV series) (60.55×), and Street Chopper (127.32×) over the country average.

Where do Steve McQueen fans live in United States?

Steve McQueen fans in United States are most concentrated in California (reach 281,910), Texas (reach 179,003), and Florida (reach 146,223). These three regions account for the largest share of the active audience.

What other brands do Steve McQueen fans also like?

Beyond Steve McQueen itself, the audience over-indexes on Ponderosa (TV series) (60.55×), Street Chopper (127.32×), Sam Elliott (17.58×), and The Alamo (1960 film) (36.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve McQueen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.