Rascasse Audience Intelligence

Wild West (TV series) Audience in United States

A data profile of the people who buy, follow and care about Wild West (TV series) in United States — modelled from more than twelve digital signal sources. Wild West (TV series) has an estimated audience of 640,517 people in United States.

#2704among Movie / TV Show / Series in United States#5886in Movies & TV

The average Wild West (TV series) fan in United States is 37.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sam Elliott, Paul Newman, James Stewart, with strongest over-indexing on Sam Elliott (144.28× the country average).

Demographically, the Wild West (TV series) audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild West (TV series) fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild West (TV series) profile in United States.

Audience size
641K
in United States
Gender
43.6%♀
56.4% male
Age
37.4
average years
Country rank
#31576
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wild West (TV series) viewers

43.6% are female, 56.4% are male, average age 37.4.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Wild West (TV series) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age37.4
Estimated audience size640,517
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Wild West (TV series) audience in United States
Age bracketShare%
16-1930%
20-2915%
30-3916%
40-4918%
50+21%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Wild West (TV series) audience comes from United States.

Worldwide audience distribution share by country for Wild West (TV series)
CountryShare
United States42.6%
Italy10.6%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild West (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild West (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~30K3.24×
02New Mexico~9K2.81×
03Montana~3K1.68×
04Texas~80K1.52×
05Arizona~20K1.48×
06Nevada~8K1.32×
07Wyoming~1K1.30×
08California~80K1.18×
09Colorado~10K1.08×
10South Dakota~2K1.04×
11Utah~6K1.03×
12Alaska~1K1.01×
13North Carolina~20K0.96×
14New Jersey~20K0.96×
15Washington~10K0.95×
16Maryland~10K0.95×
17Hawaii~3K0.95×
18Wisconsin~9K0.94×
19Oregon~7K0.93×
20Nebraska~3K0.93×
21North Dakota~1K0.93×
22Idaho~3K0.92×
23Florida~40K0.91×
24Illinois~20K0.91×
25Oklahoma~6K0.91×
26Kansas~5K0.91×
27Arkansas~5K0.87×
28Rhode Island~2K0.87×
29New York~30K0.86×
30Massachusetts~10K0.86×
31Kentucky~7K0.86×
32Connecticut~6K0.86×
33Pennsylvania~20K0.85×
34Minnesota~8K0.85×
35Georgia~20K0.84×
36Virginia~10K0.83×
37Missouri~8K0.83×
38Alabama~7K0.83×
39Louisiana~7K0.83×
40West Virginia~2K0.83×
41Indiana~10K0.82×
42Iowa~4K0.82×
43Michigan~10K0.80×
44Mississippi~4K0.80×
45Delaware~1K0.80×
46Tennessee~10K0.79×
47Washington, District of Columbia~2K0.79×
48Maine~2K0.78×
49New Hampshire~2K0.77×
50Ohio~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Wild West (TV series), United States
0.73×1.00×3.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild West (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild West (TV series) audience
#·InterestCategoryAffinity×
01Sam ElliottMovies & TV144.28×
02James StewartMovies & TV112.82×
03Paul NewmanMovies & TV105.77×
04The Good, the Bad and the UglyMovies & TV64.09×
05Hell on Wheels (TV series)Movies & TV54.17×
06Steve McQueenMovies & TV46.85×
07Seth GreenMovies & TV37.66×
08MacGyverMovies & TV31.52×
09Top GearMovies & TV27.36×
10Tony DanzaMovies & TV20.24×
11SolitaireGames20.00×
12Isla FisherMovies & TV20.00×
13Josh DuhamelFashion & Accessoires20.00×
14Sophia BushMovies & TV20.00×
15Once upon a timeMovies & TV20.00×
16John CusackMovies & TV16.64×
17Sharon OsbourneMovies & TV13.35×
18Owen WilsonMovies & TV11.28×
19New York PostNews7.28×
20Chuck NorrisMovies & TV4.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild West (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild West (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
IndividualismJOY1.56×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild West (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.73×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wild West (TV series) have in United States?

Wild West (TV series) has an estimated audience of 640,517 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wild West (TV series) viewers?

43.6% of Wild West (TV series) fans are female, 56.4% are male, with an average age of 37.4 years.

03

Which brands do Wild West (TV series) fans like most?

Wild West (TV series) fans show strongest brand affinity for Sam Elliott (144.28×), Paul Newman (105.77×), and James Stewart (112.82×) over the country average.

04

Where do Wild West (TV series) fans live in United States?

Wild West (TV series) fans in United States are most concentrated in Texas (reach ~80K), California (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wild West (TV series) fans also like?

Beyond Wild West (TV series) itself, the audience over-indexes on Paul Newman (105.77×), James Stewart (112.82×), The Good, the Bad and the Ugly (64.09×), and Solitaire (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wild West (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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