Wild West (TV series) Audience in United States

Wild West (TV series) has an estimated audience of 638,078 people in United States. 43.6% are female, 56.4% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Sam Elliott, James Stewart, Paul Newman, The Good, the Bad and the Ugly, Solitaire.

The average Wild West (TV series) fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sam Elliott, James Stewart, Paul Newman, with strongest over-indexing on Sam Elliott (81.21× the country average). Demographically, the Wild West (TV series) audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Wild West (TV series) fans

Demographic split for Wild West (TV series) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age37.4
Estimated audience size638,078

Audience persona

The typical Wild West (TV series) fan in United States is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Sam Elliott.

Top regions in United States

Top regions ranked by reach for Wild West (TV series) in United States
RegionReachAffinity
California91,2511.3×
Texas89,5511.63×
Florida42,6560.99×
New York33,4460.94×
South Carolina24,7442.58×
Illinois21,2891×
Arizona20,4601.57×
North Carolina19,5881.02×
Pennsylvania19,3430.9×
Georgia17,6450.9×
New Jersey16,8991.04×
Ohio15,0680.77×
Michigan14,0890.84×
Virginia13,5550.87×
Washington13,0141.02×
Massachusetts11,4750.91×
Maryland10,9581×
Colorado10,5681.05×
Tennessee10,5170.82×
Indiana9,8970.85×
Wisconsin9,2990.97×
Missouri8,6620.84×
Nevada8,3611.35×
Minnesota8,1940.9×
Alabama7,3600.83×
Kentucky6,9080.86×
Oregon6,8850.94×
Louisiana6,8720.84×
Oklahoma6,4390.91×
Utah6,1041.07×
Connecticut5,8560.92×
New Mexico5,3121.66×
Kansas4,6410.92×
Arkansas4,4970.86×
Iowa4,1690.79×
Mississippi4,0600.77×
Montana3,1521.78×
Nebraska2,8670.9×
Idaho2,7490.86×
Hawaii2,6410.96×
West Virginia2,2590.76×
New Hampshire1,7870.71×
Rhode Island1,7520.86×
Maine1,6600.73×
Washington, District of Columbia1,4680.77×
South Dakota1,4510.98×
Alaska1,3020.95×
Delaware1,2910.73×
Wyoming1,2561.33×
North Dakota1,0870.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild West (TV series) audience
BrandAffinityCategory
Sam Elliott81.21×Movies & TV
James Stewart129.63×Movies & TV
Paul Newman55.63×Movies & TV
The Good, the Bad and the Ugly64.2×Movies & TV
Solitaire17.37×Games
Hell on Wheels (TV series)50.2×Movies & TV
Steve McQueen33.37×Movies & TV
Owen Wilson20×Movies & TV
Isla Fisher20×Movies & TV
PSV Eindhoven47.45×Sports
Top Gear33.97×Movies & TV
Boardwalk Empire29.79×Movies & TV
Josh Duhamel16.16×Fashion & Accessoires
Willie Nelson10.46×Music & Radio
Tony Danza26.87×Movies & TV
Once upon a time20×Movies & TV
Sharon Osbourne12.05×Movies & TV
Day trading10.65×Business & Career
Blended whiskey10.99×Food & Beverages
Seth Green17.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild West (TV series) audience
TraitClusterScore
Risk AppetiteTHRILL2.27
PatriotismCONSERVATISM1.87
Need for SecurityCONSERVATISM1.34
Healthy LifestyleBALANCE1.24
TraditionCONSERVATISM1.21
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Wild West (TV series)
CountryShare
United States42.5%
Italy10.6%
United Kingdom7.4%

See Wild West (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Wild West (TV series) have in United States?

Wild West (TV series) has an estimated audience of 638,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Wild West (TV series) fans?

43.6% of Wild West (TV series) fans are female, 56.4% are male, with an average age of 37.4 years.

Which brands do Wild West (TV series) fans like most?

Wild West (TV series) fans show strongest brand affinity for Sam Elliott (81.21×), James Stewart (129.63×), and Paul Newman (55.63×) over the country average.

Where do Wild West (TV series) fans live in United States?

Wild West (TV series) fans in United States are most concentrated in California (reach 91,251), Texas (reach 89,551), and Florida (reach 42,656). These three regions account for the largest share of the active audience.

What other brands do Wild West (TV series) fans also like?

Beyond Wild West (TV series) itself, the audience over-indexes on James Stewart (129.63×), Paul Newman (55.63×), The Good, the Bad and the Ugly (64.2×), and Solitaire (17.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild West (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.