Rascasse Audience Intelligence

MacGyver Audience in United States

A data profile of the people who buy, follow and care about MacGyver in United States — modelled from more than twelve digital signal sources. MacGyver has an estimated audience of 1,558,438 people in United States.

#304among TV series in United States#1152among Movie / TV Show / Series in United States#2837in Movies & TV

The average MacGyver fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sam Elliott, NCIS (franchise), Friday Night Lights (film), with strongest over-indexing on Sam Elliott (48.9× the country average).

Demographically, the MacGyver audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MacGyver fan in United States is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MacGyver profile in United States.

Audience size
1.6M
in United States
Gender
48.4%♀
51.6% male
Age
45.6
average years
Country rank
#17247
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MacGyver viewers

48.4% are female, 51.6% are male, average age 45.6.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for MacGyver audience in United States
MetricValue
Female48.4%
Male51.6%
Average age45.6
Estimated audience size1,558,438
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the MacGyver audience in United States
Age bracketShare%
16-199%
20-2912%
30-3918%
40-4925%
50+36%
Fig. 04

Worldwide distribution

25.7%

of the worldwide MacGyver audience comes from United States.

Worldwide audience distribution share by country for MacGyver
CountryShare
United States25.7%
Italy6.5%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MacGyver audience in United States is strongest.

Fig. 05

Top regions by affinity

MacGyver fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.27×
02Idaho~10K1.19×
03Montana~5K1.16×
04Iowa~20K1.15×
05Hawaii~8K1.15×
06Maine~7K1.15×
07Oregon~20K1.14×
08Arkansas~10K1.11×
09Kentucky~20K1.10×
10Utah~20K1.10×
11West Virginia~8K1.10×
12South Dakota~4K1.10×
13Tennessee~30K1.09×
14Oklahoma~20K1.09×
15Minnesota~20K1.08×
16New Hampshire~7K1.08×
17Vermont~3K1.08×
18Washington~30K1.07×
19Missouri~30K1.07×
20Wisconsin~30K1.06×
21North Dakota~3K1.06×
22Nebraska~8K1.05×
23Kansas~10K1.04×
24Ohio~50K1.02×
25Michigan~40K1.01×
26Indiana~30K1.01×
27Mississippi~10K1.00×
28Pennsylvania~50K0.98×
29Colorado~20K0.97×
30North Carolina~50K0.96×
31New Mexico~8K0.96×
32Alabama~20K0.95×
33Louisiana~20K0.94×
34Virginia~40K0.92×
35Arizona~30K0.91×
36South Carolina~20K0.91×
37Rhode Island~5K0.91×
38Illinois~50K0.90×
39Connecticut~10K0.90×
40Massachusetts~30K0.89×
41Florida~100K0.88×
42Georgia~40K0.88×
43Maryland~20K0.85×
44California~100K0.83×
45Texas~100K0.83×
46New York~70K0.83×
47Nevada~10K0.83×
48Washington, District of Columbia~4K0.82×
49Delaware~3K0.79×
50New Jersey~30K0.75×
Fig. 06

Affinity by region

Affinity by region — MacGyver, United States
0.75×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MacGyver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MacGyver audience
#·InterestCategoryAffinity×
01Texas Country Music Hall of FameTopic74.57×
02Machinery TraderCars & Mobility73.43×
03In Plain SightMovies & TV51.07×
04Touched by an AngelMovies & TV50.25×
05Sam ElliottMovies & TV48.90×
06Friday Night Lights (film)Movies & TV48.76×
07Undercover BossMovies & TV47.22×
08FrasierMovies & TV38.43×
09New AmsterdamMovies & TV38.29×
10NCIS (franchise)Movies & TV34.70×
11Wild West (TV series)Movies & TV31.52×
12Dwight YoakamMusic & Radio28.07×
13The Andy Griffith ShowMovies & TV27.85×
14Kenny RogersMusic & Radio27.67×
15Military pressSports23.80×
16Beverly Hills, 90210Movies & TV23.51×
17Country Music Hall of Fame and MuseumMusic & Radio21.27×
18PalletHome & Garden14.09×
19Back to the Future (TV series)Movies & TV12.18×
20Dolly PartonMusic & Radio8.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MacGyver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MacGyver audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
SpiritualityBALANCE1.40×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MacGyver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Early Adopter MentalityPOWER0.86×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MacGyver have in United States?

MacGyver has an estimated audience of 1,558,438 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MacGyver viewers?

48.4% of MacGyver fans are female, 51.6% are male, with an average age of 45.6 years.

03

Which brands do MacGyver fans like most?

MacGyver fans show strongest brand affinity for Sam Elliott (48.9×), NCIS (franchise) (34.7×), and Friday Night Lights (film) (48.76×) over the country average.

04

Where do MacGyver fans live in United States?

MacGyver fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do MacGyver fans also like?

Beyond MacGyver itself, the audience over-indexes on NCIS (franchise) (34.7×), Friday Night Lights (film) (48.76×), Texas Country Music Hall of Fame (74.57×), and Beverly Hills, 90210 (23.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See MacGyver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MacGyver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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