MacGyver Audience in United States

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MacGyver has an estimated audience of 1,591,463 people in United States. 48.4% are female, 51.6% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Sam Elliott, NCIS (franchise), Friday Night Lights (film), Texas Country Music Hall of Fame, Dwight Yoakam.

The average MacGyver fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sam Elliott, NCIS (franchise), Friday Night Lights (film), with strongest over-indexing on Sam Elliott (48.9× the country average). Demographically, the MacGyver audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of MacGyver fans

Demographic split for MacGyver audience in United States
MetricValue
Female48.4%
Male51.6%
Average age45.6
Estimated audience size1,591,463

Audience persona

The typical MacGyver fan in United States is balanced, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Sam Elliott.

Top regions in United States

Top regions ranked by reach for MacGyver in United States
RegionReachAffinity
California149,2130.85×
Texas121,3750.89×
Florida98,0430.91×
New York76,3330.86×
Pennsylvania53,3571×
Ohio52,5191.07×
North Carolina48,2581.01×
Illinois48,1480.91×
Georgia45,5500.93×
Michigan43,3111.04×
Tennessee36,7761.15×
Virginia35,6890.92×
Washington35,2001.1×
New Jersey31,1270.77×
Arizona30,7700.95×
Indiana30,6581.05×
Massachusetts28,2540.9×
Missouri27,6641.08×
Colorado25,4391.01×
Wisconsin25,2341.05×
Minnesota25,1181.1×
Maryland23,5560.86×
South Carolina22,5520.94×
Kentucky22,1691.11×
Oregon21,2891.17×
Alabama20,7770.93×
Oklahoma20,3811.15×
Louisiana19,7600.96×
Utah16,0041.12×
Iowa15,4921.18×
Arkansas14,5511.11×
Connecticut13,9590.87×
Kansas13,1181.05×
Nevada13,0470.85×
Mississippi12,9500.99×
Idaho9,4331.18×
Nebraska8,5071.07×
Hawaii7,5931.11×
West Virginia7,5431.02×
New Mexico7,4260.93×
New Hampshire6,6251.06×
Maine6,3941.12×
Montana4,9851.13×
Rhode Island4,3970.87×
Alaska3,8651.14×
Washington, District of Columbia3,8450.8×
South Dakota3,8221.04×
Delaware3,1870.73×
North Dakota3,0770.94×
Vermont2,8891.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MacGyver audience
BrandAffinityCategory
Sam Elliott48.9×Movies & TV
NCIS (franchise)34.7×Movies & TV
Friday Night Lights (film)48.76×Movies & TV
Texas Country Music Hall of Fame74.57×
Dwight Yoakam28.07×Music & Radio
Machinery Trader73.43×Cars & Mobility
Frasier38.43×Movies & TV
Kenny Rogers27.67×Music & Radio
Touched by an Angel50.25×Movies & TV
New Amsterdam38.29×Movies & TV
In Plain Sight51.07×Movies & TV
Military press23.8×Sports
The Andy Griffith Show27.85×Movies & TV
Pallet14.09×Home & Garden
Undercover Boss47.22×Movies & TV
Dolly Parton8.16×Music & Radio
Country Music Hall of Fame and Museum21.27×Music & Radio
Beverly Hills, 9021023.51×Movies & TV
Back to the Future (TV series)12.18×Movies & TV
Wild West (TV series)31.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MacGyver audience
TraitClusterScore
ExtroversionTHRILL1.27
Need for SecurityCONSERVATISM1.2
Price SensitivityPREMIUM1.18
Convenience OrientationPREMIUM1.18
DIY MentalityTHRILL1.15
IndividualismJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for MacGyver
CountryShare
United States26.4%
Italy7.2%
Germany6.3%

See MacGyver audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does MacGyver have in United States?

MacGyver has an estimated audience of 1,591,463 people in United States, concentrated in California and Texas.

What is the gender split and age of MacGyver fans?

48.4% of MacGyver fans are female, 51.6% are male, with an average age of 45.6 years.

Which brands do MacGyver fans like most?

MacGyver fans show strongest brand affinity for Sam Elliott (48.9×), NCIS (franchise) (34.7×), and Friday Night Lights (film) (48.76×) over the country average.

Where do MacGyver fans live in United States?

MacGyver fans in United States are most concentrated in California (reach 149,213), Texas (reach 121,375), and Florida (reach 98,043). These three regions account for the largest share of the active audience.

What other brands do MacGyver fans also like?

Beyond MacGyver itself, the audience over-indexes on NCIS (franchise) (34.7×), Friday Night Lights (film) (48.76×), Texas Country Music Hall of Fame (74.57×), and Dwight Yoakam (28.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MacGyver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.