Rascasse Audience Intelligence

Undercover Boss Audience in United States

A data profile of the people who buy, follow and care about Undercover Boss in United States — modelled from more than twelve digital signal sources. Undercover Boss has an estimated audience of 454,368 people in United States.

#43among TV show in United States#3410among Movie / TV Show / Series in United States#7171in Movies & TV

The average Undercover Boss fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vera Farmiga, Military press, Dwight Yoakam, with strongest over-indexing on Vera Farmiga (122.38× the country average).

Demographically, the Undercover Boss audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Undercover Boss fan in United States is balanced, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for Vera Farmiga.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undercover Boss profile in United States.

Audience size
454K
in United States
Gender
54.6%♀
45.4% male
Age
45.6
average years
Country rank
#38741
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+98%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undercover Boss viewers

54.6% are female, 45.4% are male, average age 45.6.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Undercover Boss audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.6
Estimated audience size454,368
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Undercover Boss audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4924%
50+37%
Fig. 04

Worldwide distribution

63.2%

of the worldwide Undercover Boss audience comes from United States.

Worldwide audience distribution share by country for Undercover Boss
CountryShare
United States63.2%
Germany6.5%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Undercover Boss audience in United States is strongest.

Fig. 05

Top regions by affinity

Undercover Boss fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~6K1.31×
02Arkansas~4K1.24×
03Kentucky~6K1.22×
04Indiana~9K1.19×
05Kansas~4K1.19×
06Iowa~4K1.16×
07Missouri~8K1.15×
08West Virginia~2K1.15×
09Idaho~2K1.12×
10Tennessee~9K1.11×
11Utah~4K1.11×
12Ohio~10K1.09×
13North Dakota<1K1.09×
14New Mexico~2K1.07×
15Nebraska~2K1.07×
16South Dakota~1K1.07×
17Mississippi~4K1.06×
18Alabama~6K1.05×
19Michigan~10K1.04×
20Wisconsin~6K1.03×
21Arizona~9K1.01×
22South Carolina~6K1.01×
23Washington~8K1.00×
24Louisiana~5K1.00×
25Maine~1K1.00×
26Texas~40K0.99×
27Oregon~5K0.99×
28Montana~1K0.99×
29Colorado~6K0.97×
30Nevada~4K0.97×
31Alaska<1K0.97×
32Pennsylvania~10K0.96×
33Georgia~10K0.96×
34North Carolina~10K0.96×
35Minnesota~6K0.96×
36Vermont<1K0.95×
37Illinois~10K0.93×
38Connecticut~4K0.91×
39Hawaii~2K0.90×
40New Hampshire~1K0.90×
41Delaware~1K0.90×
42Virginia~9K0.89×
43Rhode Island~1K0.89×
44Maryland~6K0.83×
45Florida~20K0.82×
46New Jersey~9K0.82×
47Massachusetts~7K0.82×
48California~40K0.79×
49Washington, District of Columbia<1K0.79×
50New York~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Undercover Boss, United States
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undercover Boss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undercover Boss audience
#·InterestCategoryAffinity×
01Vera FarmigaMovies & TV122.38×
02Military pressSports85.13×
03Dwight YoakamMusic & Radio58.81×
04Hawaii Five-0Movies & TV58.43×
05Last Man Standing (U.S. TV series)Movies & TV50.27×
06MacGyverMovies & TV47.22×
07New AmsterdamMovies & TV43.93×
08The Goldbergs (TV series)Movies & TV42.76×
09Beverly Hills, 90210Movies & TV41.43×
10Kris KristoffersonMusic & Radio39.65×
11The EqualizerMovies & TV37.46×
12Hank WilliamsMusic & Radio30.84×
13Big Brother (TV series)Movies & TV23.26×
14Blue Bloods (TV series)Movies & TV22.52×
15Peter ThielBusiness & Career20.00×
16Sam RockwellMovies & TV20.00×
17Chopped (TV series)Movies & TV18.08×
18Alan JacksonMusic & Radio15.37×
19Willie NelsonMusic & Radio14.64×
20FedExBusiness & Career8.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undercover Boss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Undercover Boss audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.36×
Convenience OrientationPREMIUM2.31×
PatriotismCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Undercover Boss audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Healthy LifestyleBALANCE0.71×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Undercover Boss have in United States?

Undercover Boss has an estimated audience of 454,368 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Undercover Boss viewers?

54.6% of Undercover Boss fans are female, 45.4% are male, with an average age of 45.6 years.

03

Which brands do Undercover Boss fans like most?

Undercover Boss fans show strongest brand affinity for Vera Farmiga (122.38×), Military press (85.13×), and Dwight Yoakam (58.81×) over the country average.

04

Where do Undercover Boss fans live in United States?

Undercover Boss fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Undercover Boss fans also like?

Beyond Undercover Boss itself, the audience over-indexes on Military press (85.13×), Dwight Yoakam (58.81×), Beverly Hills, 90210 (41.43×), and Kris Kristofferson (39.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Undercover Boss audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Undercover Boss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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