Undercover Boss Audience in United States

Undercover Boss has an estimated audience of 416,011 people in United States. 54.6% are female, 45.4% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Vera Farmiga, Military press, MacGyver, Boardwalk Empire, Kris Kristofferson.

The average Undercover Boss fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vera Farmiga, Military press, MacGyver, with strongest over-indexing on Vera Farmiga (212.96× the country average). Demographically, the Undercover Boss audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Undercover Boss fans

Demographic split for Undercover Boss audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.6
Estimated audience size416,011

Audience persona

The typical Undercover Boss fan in United States is balanced, around 45.6 years old, with strong Risk Appetite tendencies and a notable affinity for Vera Farmiga.

Top regions in United States

Top regions ranked by reach for Undercover Boss in United States
RegionReachAffinity
California41,4160.91×
Texas37,9621.06×
Florida24,6910.88×
New York20,3180.87×
Ohio14,5011.13×
Pennsylvania14,1241.01×
Illinois13,5190.98×
Georgia13,2271.03×
North Carolina12,4871×
Michigan11,9601.1×
Washington9,8681.18×
New Jersey9,7250.92×
Virginia9,6900.96×
Indiana9,4001.24×
Tennessee9,2981.11×
Arizona8,7931.04×
Missouri7,7791.16×
Massachusetts6,7800.83×
Colorado6,7001.02×
Wisconsin6,5521.05×
Kentucky6,2771.2×
Minnesota6,2071.04×
South Carolina6,1630.98×
Maryland6,1300.86×
Oklahoma6,0321.31×
Alabama5,4440.94×
Louisiana5,1690.96×
Oregon4,9601.04×
Utah4,8231.29×
Nevada4,2131.05×
Arkansas4,1611.21×
Kansas4,0281.23×
Connecticut3,9770.95×
Iowa3,9681.16×
Mississippi3,2890.96×
Nebraska2,3011.1×
West Virginia2,1941.13×
Idaho2,1781.04×
New Mexico2,1571.03×
Hawaii1,5720.88×
Maine1,3740.92×
New Hampshire1,3110.8×
Rhode Island1,0040.76×
Montana9540.83×
South Dakota9180.96×
North Dakota9171.07×
Delaware8990.78×
Washington, District of Columbia8750.7×
Alaska6290.71×
Wyoming5550.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Undercover Boss audience
BrandAffinityCategory
Vera Farmiga212.96×Movies & TV
Military press77.56×Sports
MacGyver80.56×Movies & TV
Boardwalk Empire57.05×Movies & TV
Kris Kristofferson41.02×Music & Radio
Last Man Standing (U.S. TV series)49.84×Movies & TV
Big Brother (TV series)30.26×Movies & TV
Kenny Rogers39.22×Music & Radio
Beverly Hills, 9021046.94×Movies & TV
Peter Thiel20×Business & Career
New Amsterdam46.63×Movies & TV
Dylan O'Brien19.47×Movies & TV
The Goldbergs (TV series)35.87×Movies & TV
Willie Nelson15.42×Music & Radio
Alexandra Daddario14.71×Movies & TV
The Equalizer30.26×Movies & TV
Don Cheadle32.59×Movies & TV
Blue Bloods (TV series)21.47×Movies & TV
Hawaii Five-047.59×Movies & TV
Laurence Fishburne22.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Undercover Boss audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.76
Family OrientationCONSERVATISM1.49
Convenience OrientationPREMIUM1.42
IndulgenceJOY1.4
Social Media UsageJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Undercover Boss
CountryShare
United States62.5%
Germany6.2%
United Kingdom3.7%

See Undercover Boss audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Undercover Boss have in United States?

Undercover Boss has an estimated audience of 416,011 people in United States, concentrated in California and Texas.

What is the gender split and age of Undercover Boss fans?

54.6% of Undercover Boss fans are female, 45.4% are male, with an average age of 45.6 years.

Which brands do Undercover Boss fans like most?

Undercover Boss fans show strongest brand affinity for Vera Farmiga (212.96×), Military press (77.56×), and MacGyver (80.56×) over the country average.

Where do Undercover Boss fans live in United States?

Undercover Boss fans in United States are most concentrated in California (reach 41,416), Texas (reach 37,962), and Florida (reach 24,691). These three regions account for the largest share of the active audience.

What other brands do Undercover Boss fans also like?

Beyond Undercover Boss itself, the audience over-indexes on Military press (77.56×), MacGyver (80.56×), Boardwalk Empire (57.05×), and Kris Kristofferson (41.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Undercover Boss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.