Saturday Night Live Audience in United States

Saturday Night Live logo

Saturday Night Live has an estimated audience of 12,186,288 people in United States. 52.5% are female, 47.5% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: NBA Finals, KPop Demon Hunters, NBA playoffs, Fun, Los Angeles Lakers.

The average Saturday Night Live fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include NBA Finals, KPop Demon Hunters, NBA playoffs, with strongest over-indexing on NBA Finals (1.86× the country average). Demographically, the Saturday Night Live audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Saturday Night Live fans

Demographic split for Saturday Night Live audience in United States
MetricValue
Female52.5%
Male47.5%
Average age35.8
Estimated audience size12,186,288

Audience persona

The typical Saturday Night Live fan in United States is balanced, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for NBA Finals.

Top regions in United States

Top regions ranked by reach for Saturday Night Live in United States
RegionReachAffinity
California1,215,3920.91×
New York803,7811.18×
Texas786,1480.75×
Florida725,0560.88×
Pennsylvania483,7201.18×
Illinois468,3271.15×
Ohio398,0741.06×
Michigan356,4881.12×
New Jersey330,7321.07×
North Carolina322,4510.88×
Massachusetts316,6771.32×
Georgia284,3900.76×
Virginia283,7870.96×
Washington282,2201.15×
Colorado244,7941.27×
Wisconsin244,2551.33×
Minnesota239,3041.37×
Missouri227,0451.16×
Maryland219,0351.05×
Tennessee215,7610.88×
Arizona213,8160.86×
Indiana212,2650.95×
Oregon189,0391.35×
South Carolina148,9810.81×
Connecticut142,5531.17×
Kentucky136,2100.89×
Iowa133,8381.33×
Louisiana119,2400.76×
Alabama116,7680.69×
Oklahoma108,7690.8×
Kansas103,4441.08×
Nevada87,0380.74×
Arkansas82,2280.82×
Utah78,8820.72×
Mississippi63,9150.64×
Nebraska62,7361.03×
Maine56,3321.29×
New Mexico55,4740.91×
New Hampshire54,3391.13×
Idaho53,0990.87×
Rhode Island45,1381.16×
Hawaii44,2030.84×
West Virginia41,5330.73×
Montana38,6361.14×
Washington, District of Columbia36,8911.01×
Delaware32,5340.97×
Vermont30,4741.42×
South Dakota26,4310.94×
Alaska23,4700.9×
North Dakota21,4010.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saturday Night Live audience
BrandAffinityCategory
NBA Finals1.86×Sports
KPop Demon Hunters1.63×Movies & TV
NBA playoffs1.91×Sports
Fun1.71×Movies & TV
Los Angeles Lakers1.65×Sports
Underground hip hop2.01×Music & Radio
Lace wig1.76×Beauty & Wellness
Anime convention1.93×Literature
Anime and manga fandom1.89×Literature
Twitch1.76×Games
Golden State Warriors1.58×Sports
Electric guitar1.6×Music & Radio
Cardi B2.51×Music & Radio
Curly Hair1.84×Beauty & Wellness
LeBron James1.79×Sports
Streetwear1.55×Fashion & Accessoires
Wig1.54×Beauty & Wellness
Cars (film)1.68×Movies & TV
GloRilla2.14×Music & Radio
Pokémon1.71×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saturday Night Live audience
TraitClusterScore
Luxury OrientationPREMIUM3.03
Risk AppetiteTHRILL1.96
LGBTQ+ IdentityOPEN1.41
Community OrientationOPEN1.25
TraditionCONSERVATISM1.24
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Saturday Night Live
CountryShare
United States69.1%
United Kingdom5.8%
Canada5.7%

See Saturday Night Live audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Saturday Night Live have in United States?

Saturday Night Live has an estimated audience of 12,186,288 people in United States, concentrated in California and New York.

What is the gender split and age of Saturday Night Live fans?

52.5% of Saturday Night Live fans are female, 47.5% are male, with an average age of 35.8 years.

Which brands do Saturday Night Live fans like most?

Saturday Night Live fans show strongest brand affinity for NBA Finals (1.86×), KPop Demon Hunters (1.63×), and NBA playoffs (1.91×) over the country average.

Where do Saturday Night Live fans live in United States?

Saturday Night Live fans in United States are most concentrated in California (reach 1,215,392), New York (reach 803,781), and Texas (reach 786,148). These three regions account for the largest share of the active audience.

What other brands do Saturday Night Live fans also like?

Beyond Saturday Night Live itself, the audience over-indexes on KPop Demon Hunters (1.63×), NBA playoffs (1.91×), Fun (1.71×), and Los Angeles Lakers (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturday Night Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.