Rascasse Audience Intelligence

Saturday Night Live Audience in United States

A data profile of the people who buy, follow and care about Saturday Night Live in United States — modelled from more than twelve digital signal sources. Saturday Night Live has an estimated audience of 13,492,063 people in United States.

#2among TV show in United States#46among Movie / TV Show / Series in United States#173in Movies & TV

The average Saturday Night Live fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include NBA playoffs, NBA Finals, KPop Demon Hunters, with strongest over-indexing on NBA playoffs (1.91× the country average).

Demographically, the Saturday Night Live audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saturday Night Live fan in United States is balanced, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for NBA playoffs.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saturday Night Live profile in United States.

Audience size
13.5M
in United States
Gender
52.5%♀
47.5% male
Age
35.8
average years
Country rank
#2628
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saturday Night Live viewers

52.5% are female, 47.5% are male, average age 35.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Saturday Night Live audience in United States
MetricValue
Female52.5%
Male47.5%
Average age35.8
Estimated audience size13,492,063
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Saturday Night Live audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Saturday Night Live audience comes from United States.

Worldwide audience distribution share by country for Saturday Night Live
CountryShare
United States69.0%
United Kingdom5.7%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saturday Night Live audience in United States is strongest.

Fig. 05

Top regions by affinity

Saturday Night Live fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.50×
02Colorado~300K1.37×
03Minnesota~200K1.34×
04Oregon~200K1.33×
05Wisconsin~200K1.31×
06Maine~60K1.31×
07Iowa~100K1.30×
08Massachusetts~300K1.28×
09Rhode Island~50K1.18×
10New Hampshire~60K1.16×
11Connecticut~100K1.15×
12Montana~40K1.15×
13Pennsylvania~500K1.14×
14New York~800K1.12×
15Washington~300K1.11×
16Missouri~200K1.10×
17Illinois~400K1.09×
18Michigan~300K1.08×
19Kansas~100K1.08×
20Ohio~400K1.04×
21New Jersey~300K1.04×
22Nebraska~60K1.03×
23Delaware~30K1.03×
24Maryland~200K1.02×
25Alaska~30K1.02×
26Idaho~60K1.00×
27South Dakota~30K1.00×
28Washington, District of Columbia~40K0.99×
29North Dakota~20K0.94×
30Indiana~200K0.92×
31New Mexico~60K0.92×
32Virginia~300K0.90×
33Kentucky~100K0.90×
34California~1M0.87×
35Hawaii~50K0.87×
36Florida~700K0.86×
37Arizona~200K0.86×
38Tennessee~200K0.84×
39North Carolina~300K0.82×
40Oklahoma~100K0.81×
41Arkansas~80K0.81×
42South Carolina~100K0.79×
43West Virginia~40K0.78×
44Louisiana~100K0.74×
45Nevada~90K0.73×
46Georgia~300K0.72×
47Utah~80K0.72×
48Texas~700K0.71×
49Alabama~100K0.68×
50Mississippi~70K0.66×
Fig. 06

Affinity by region

Affinity by region — Saturday Night Live, United States
0.66×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saturday Night Live audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saturday Night Live audience
#·InterestCategoryAffinity×
01Cardi BMusic & Radio2.51×
02Underground hip hopMusic & Radio2.01×
03Anime conventionLiterature1.93×
04NBA playoffsSports1.91×
05Anime and manga fandomLiterature1.89×
06NBA FinalsSports1.86×
07Curly HairBeauty & Wellness1.84×
08LeBron JamesSports1.79×
09Bad BunnyMusic & Radio1.77×
10Lace wigBeauty & Wellness1.76×
11TwitchGames1.76×
12FunMovies & TV1.71×
13PokémonGames1.71×
14Cars (film)Movies & TV1.68×
15Los Angeles LakersSports1.65×
16KPop Demon HuntersMovies & TV1.63×
17Electric guitarMusic & Radio1.60×
18Golden State WarriorsSports1.58×
19StreetwearFashion & Accessoires1.55×
20WigBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saturday Night Live audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saturday Night Live audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
Luxury OrientationPREMIUM1.02×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saturday Night Live audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
Convenience OrientationPREMIUM0.63×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saturday Night Live have in United States?

Saturday Night Live has an estimated audience of 13,492,063 people in United States, concentrated in California and New York.

02

What is the gender split and age of Saturday Night Live viewers?

52.5% of Saturday Night Live fans are female, 47.5% are male, with an average age of 35.8 years.

03

Which brands do Saturday Night Live fans like most?

Saturday Night Live fans show strongest brand affinity for NBA playoffs (1.91×), NBA Finals (1.86×), and KPop Demon Hunters (1.63×) over the country average.

04

Where do Saturday Night Live fans live in United States?

Saturday Night Live fans in United States are most concentrated in California (reach ~1M), New York (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Saturday Night Live fans also like?

Beyond Saturday Night Live itself, the audience over-indexes on NBA Finals (1.86×), KPop Demon Hunters (1.63×), Fun (1.71×), and Los Angeles Lakers (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Saturday Night Live audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturday Night Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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