Rascasse Audience Intelligence

Shark Tank Audience in United States

A data profile of the people who buy, follow and care about Shark Tank in United States — modelled from more than twelve digital signal sources. Shark Tank has an estimated audience of 8,097,342 people in United States.

#6among TV show in United States#100among Movie / TV Show / Series in United States#357in Movies & TV

The average Shark Tank fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peter Thiel, Diaper bag, Kevin O'Leary, with strongest over-indexing on Peter Thiel (2.91× the country average).

Demographically, the Shark Tank audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shark Tank fan in United States is balanced, around 43.2 years old, with strong Creativity tendencies and a notable affinity for Peter Thiel.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shark Tank profile in United States.

Audience size
8.1M
in United States
Gender
54.2%♀
45.8% male
Age
43.2
average years
Country rank
#4390
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shark Tank viewers

54.2% are female, 45.8% are male, average age 43.2.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Shark Tank audience in United States
MetricValue
Female54.2%
Male45.8%
Average age43.2
Estimated audience size8,097,342
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Shark Tank audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Shark Tank audience comes from United States.

Worldwide audience distribution share by country for Shark Tank
CountryShare
United States59.0%
United Kingdom6.0%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shark Tank audience in United States is strongest.

Fig. 05

Top regions by affinity

Shark Tank fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.23×
02Louisiana~100K1.18×
03Texas~700K1.17×
04New Jersey~200K1.15×
05Alabama~100K1.15×
06New York~400K1.13×
07Georgia~200K1.13×
08Nevada~80K1.13×
09Florida~500K1.11×
10California~800K1.10×
11Utah~70K1.09×
12Oklahoma~80K1.08×
13Illinois~200K1.07×
14Indiana~100K1.06×
15Mississippi~60K1.06×
16North Carolina~200K1.05×
17Massachusetts~100K1.05×
18New Mexico~40K1.05×
19South Carolina~100K1.04×
20Arkansas~60K1.04×
21Ohio~200K1.03×
22Tennessee~100K1.03×
23Virginia~200K1.02×
24Washington~100K1.02×
25Missouri~100K1.02×
26Pennsylvania~200K1.01×
27Connecticut~70K1.01×
28Maryland~100K1.00×
29Kentucky~90K1.00×
30New Hampshire~30K1.00×
31Michigan~200K0.99×
32Nebraska~30K0.99×
33Idaho~30K0.99×
34Colorado~100K0.97×
35Wisconsin~100K0.96×
36Rhode Island~20K0.96×
37Washington, District of Columbia~20K0.96×
38Alaska~10K0.96×
39Oregon~80K0.95×
40Hawaii~30K0.95×
41Iowa~50K0.94×
42Kansas~50K0.94×
43Montana~20K0.93×
44North Dakota~10K0.93×
45Minnesota~90K0.91×
46West Virginia~30K0.91×
47Maine~20K0.90×
48South Dakota~10K0.89×
49Delaware~20K0.84×
50Vermont~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Shark Tank, United States
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shark Tank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shark Tank audience
#·InterestCategoryAffinity×
01Kevin O'LearyBusiness & Career4.67×
02Mark CubanBusiness & Career2.98×
03Peter ThielBusiness & Career2.91×
04Equity crowdfundingBusiness & Career2.20×
05Jeff BezosBusiness & Career1.80×
06Lands' EndFashion & Accessoires1.71×
07BabywearingKids & Family1.70×
08Corrective lensHealth1.69×
09TowelHome & Garden1.67×
10Jennifer GarnerMovies & TV1.63×
11BlanketHome & Garden1.61×
12Diaper bagKids & Family1.59×
13Us WeeklyInternet & Social Media1.59×
14Infant bedHome & Garden1.59×
15Baby foodKids & Family1.55×
16Infant bodysuitKids & Family1.54×
17Hilary DuffMovies & TV1.53×
18BambooHome & Garden1.53×
19Sports braFashion & Accessoires1.52×
20Aerie (American Eagle Outfitters)Brand1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shark Tank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shark Tank audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.05×
DIY MentalityTHRILL0.94×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shark Tank audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Luxury OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shark Tank have in United States?

Shark Tank has an estimated audience of 8,097,342 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shark Tank viewers?

54.2% of Shark Tank fans are female, 45.8% are male, with an average age of 43.2 years.

03

Which brands do Shark Tank fans like most?

Shark Tank fans show strongest brand affinity for Peter Thiel (2.91×), Diaper bag (1.59×), and Kevin O'Leary (4.67×) over the country average.

04

Where do Shark Tank fans live in United States?

Shark Tank fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Shark Tank fans also like?

Beyond Shark Tank itself, the audience over-indexes on Diaper bag (1.59×), Kevin O'Leary (4.67×), Baby food (1.55×), and Aerie (American Eagle Outfitters) (1.5×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Shark Tank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shark Tank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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