Bamboo Audience in United States

Bamboo logo

Bamboo has an estimated audience of 6,611,088 people in United States. 70.0% are female, 30.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Product design, Mathcore, Google Home, Historic site.

The average Bamboo fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Product design, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bamboo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bamboo fans

Demographic split for Bamboo audience in United States
MetricValue
Female70.0%
Male30.0%
Average age41.9
Estimated audience size6,611,088

Audience persona

The typical Bamboo fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bamboo in United States
RegionReachAffinity
California938,8291.29×
Texas676,1651.19×
Florida585,6671.31×
New York357,7260.97×
Pennsylvania275,4791.24×
Massachusetts262,4932.02×
North Carolina225,4051.13×
Georgia203,8501×
Illinois192,3220.87×
Ohio166,5770.82×
New Jersey164,5980.98×
Virginia155,3770.96×
Washington151,1661.14×
Michigan150,9880.87×
Arizona130,0330.96×
Alabama121,2741.31×
Oregon120,1971.59×
Missouri119,5741.12×
Tennessee114,0210.86×
Colorado108,9861.05×
Maryland104,8700.92×
Indiana99,9500.83×
South Carolina84,8170.85×
Wisconsin82,5680.83×
Louisiana81,5080.96×
Arkansas79,5401.46×
Minnesota77,0050.81×
Kentucky74,6970.9×
Oklahoma65,8750.9×
Kansas64,6561.24×
Connecticut64,2740.97×
Mississippi55,6661.02×
Utah55,5130.94×
Nevada54,0260.84×
Iowa45,5150.84×
Hawaii34,3181.21×
Nebraska31,1390.94×
New Mexico30,0400.91×
Idaho28,8700.87×
New Hampshire26,3391.01×
West Virginia21,7380.71×
Rhode Island20,2640.96×
Washington, District of Columbia19,3800.98×
Maine17,4770.74×
Montana15,0950.82×
Alaska13,7480.97×
Delaware13,5810.74×
South Dakota11,7790.77×
North Dakota11,6950.86×
Vermont9,5280.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bamboo audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design5.53×Business & Career
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Historic site5.54×Arts & Culture
The Historian16.48×Literature
Goop4.95×Internet & Social Media
JDSU2.7×Business & Career
Vocal harmony3.69×Music & Radio
Home equity1.55×Home & Garden
Eurail16.57×Cars & Mobility
Governor of Michigan5.54×Politics & Society
Fairy godmother5.54×Literature
Hibachi5.54×Food & Beverages
Parral, Chihuahua9.05×Travel & Leisure
Staycation1.96×Home & Garden
headspace5.54×Health
Grinch2.36×Movies & TV
Jesse Plemons2.02×Movies & TV
Glossier2.8×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bamboo audience
TraitClusterScore
Quality AwarenessPREMIUM1.89
SustainabilityBALANCE1.62
Design AffinityPREMIUM1.52
Luxury OrientationPREMIUM1.41
CreativityOPEN1.32
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Bamboo
CountryShare
United States20.5%
Taiwan12.1%
United Kingdom6.2%

See Bamboo audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bamboo have in United States?

Bamboo has an estimated audience of 6,611,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Bamboo fans?

70.0% of Bamboo fans are female, 30.0% are male, with an average age of 41.9 years.

Which brands do Bamboo fans like most?

Bamboo fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (5.53×), and Mathcore (18.06×) over the country average.

Where do Bamboo fans live in United States?

Bamboo fans in United States are most concentrated in California (reach 938,829), Texas (reach 676,165), and Florida (reach 585,667). These three regions account for the largest share of the active audience.

What other brands do Bamboo fans also like?

Beyond Bamboo itself, the audience over-indexes on Product design (5.53×), Mathcore (18.06×), Google Home (11.64×), and Historic site (5.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bamboo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.