Rascasse Audience Intelligence

Bamboo Audience in United States

A data profile of the people who buy, follow and care about Bamboo in United States — modelled from more than twelve digital signal sources. Bamboo has an estimated audience of 6,611,088 people in United States.

#3148among Topic in United States#377in Home & Garden

The average Bamboo fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Trader Joe's, Bath and Bodyworks, with strongest over-indexing on Scooby-Doo (5.16× the country average).

Demographically, the Bamboo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bamboo fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Scooby-Doo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bamboo profile in United States.

Audience size
6.6M
in United States
Gender
70.0%♀
30.0% male
Age
41.9
average years
Country rank
#5272
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bamboo fans

70.0% are female, 30.0% are male, average age 41.9.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Bamboo audience in United States
MetricValue
Female70.0%
Male30.0%
Average age41.9
Estimated audience size6,611,088
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Bamboo audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3918%
40-4923%
50+27%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Bamboo audience comes from United States.

Worldwide audience distribution share by country for Bamboo
CountryShare
United States20.5%
Taiwan12.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bamboo audience in United States is strongest.

Fig. 05

Top regions by affinity

Bamboo fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K1.94×
02Oregon~100K1.50×
03Arkansas~80K1.49×
04Pennsylvania~300K1.33×
05Kansas~70K1.30×
06Alabama~100K1.29×
07Florida~600K1.27×
08California~900K1.21×
09Hawaii~30K1.21×
10Texas~700K1.16×
11Missouri~100K1.15×
12North Carolina~200K1.08×
13Washington~100K1.08×
14Alaska~20K1.06×
15Mississippi~60K1.05×
16Colorado~100K1.01×
17Rhode Island~20K1.01×
18Georgia~200K1.00×
19New Hampshire~30K1.00×
20Louisiana~80K0.98×
21Nebraska~30K0.97×
22Washington, District of Columbia~20K0.95×
23New Jersey~200K0.94×
24Arizona~100K0.94×
25Connecticut~60K0.94×
26Utah~60K0.94×
27New Mexico~30K0.94×
28Maryland~100K0.93×
29Idaho~30K0.93×
30Virginia~100K0.92×
31Kentucky~80K0.92×
32North Dakota~10K0.91×
33New York~300K0.90×
34Oklahoma~70K0.89×
35Montana~20K0.89×
36Vermont~10K0.88×
37Wisconsin~90K0.87×
38Michigan~100K0.86×
39South Carolina~80K0.85×
40Tennessee~100K0.84×
41Iowa~50K0.84×
42South Dakota~10K0.84×
43Illinois~200K0.83×
44Nevada~50K0.83×
45Indiana~100K0.82×
46Ohio~200K0.80×
47Delaware~10K0.80×
48Minnesota~70K0.79×
49Maine~20K0.78×
50West Virginia~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Bamboo, United States
0.76×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bamboo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bamboo audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV5.16×
02Baby foodKids & Family3.15×
03BlanketHome & Garden3.05×
04Bath and BodyworksShopping3.01×
05Child developmentBusiness & Career2.82×
06Diaper bagKids & Family2.58×
07HormoneHealth2.56×
08Made in USABusiness & Career2.14×
09Microwave ovenHome & Garden2.14×
10Ace HardwareHome & Garden2.03×
11MenardsHome & Garden2.00×
12Real propertyHome & Garden1.83×
13Trader Joe'sShopping1.79×
14Planet FitnessSports1.66×
15J. C. PenneyShopping1.65×
16GeneticsKids & Family1.62×
17IKEAHome & Garden1.58×
18Black Friday (shopping)Shopping1.55×
19Organic foodFood & Beverages1.51×
20MarshallsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bamboo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bamboo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.93×
SustainabilityBALANCE1.58×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bamboo audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Risk AppetiteTHRILL0.84×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bamboo have in United States?

Bamboo has an estimated audience of 6,611,088 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bamboo fans?

70.0% of Bamboo fans are female, 30.0% are male, with an average age of 41.9 years.

03

Which brands do Bamboo fans like most?

Bamboo fans show strongest brand affinity for Scooby-Doo (5.16×), Trader Joe's (1.79×), and Bath and Bodyworks (3.01×) over the country average.

04

Where do Bamboo fans live in United States?

Bamboo fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bamboo fans also like?

Beyond Bamboo itself, the audience over-indexes on Trader Joe's (1.79×), Bath and Bodyworks (3.01×), Baby food (3.15×), and Planet Fitness (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bamboo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bamboo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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