Bamboo Audience in Germany
Bamboo has an estimated audience of 240,804 people in Germany. 61.7% are female, 38.3% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Mikaela Shiffrin, Western Union, Real property, Satire.
The average Bamboo fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Mikaela Shiffrin, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Bamboo audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bamboo fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 36.9 |
| Estimated audience size | 240,804 |
Audience persona
The typical Bamboo fan in Germany is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,439 | 1.03× |
| Bayern | 38,030 | 0.98× |
| Baden-Württemberg | 32,140 | 0.98× |
| Hessen | 26,385 | 1.44× |
| Niedersachsen | 19,949 | 0.85× |
| Berlin | 17,937 | 1.67× |
| Schleswig-Holstein | 10,644 | 1.23× |
| Rheinland-Pfalz | 10,214 | 0.85× |
| Sachsen | 9,727 | 0.82× |
| Hamburg | 9,427 | 1.73× |
| Brandenburg | 6,492 | 0.87× |
| Mecklenburg-Vorpommern | 4,181 | 0.91× |
| Sachsen-Anhalt | 3,887 | 0.62× |
| Thüringen | 3,634 | 0.59× |
| Saarland | 1,945 | 0.66× |
| Bremen | 1,649 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Mikaela Shiffrin | 14.93× | Sports |
| Western Union | 6.57× | Business & Career |
| Real property | 7.28× | Home & Garden |
| Satire | 5.51× | Literature |
| Sanitary napkin | 15.26× | Beauty & Wellness |
| Firefly (airline) | 14.93× | Travel & Leisure |
| Tagesschau | 1.95× | Movies & TV |
| Biodiversity | 13.86× | Politics & Society |
| Pets | 1.76× | Pets & Animals |
| Hailee Steinfeld | 9.99× | Movies & TV |
| Patti Smith | 14.93× | Music & Radio |
| Joan Baez | 9.94× | Music & Radio |
| Ronan Keating | 9.09× | Music & Radio |
| German television comedy | 4.7× | Movies & TV |
| Iggy Pop | 8.78× | Music & Radio |
| Leggings | 3.57× | Fashion & Accessoires |
| Syd Barrett | 14.71× | Music & Radio |
| Automobiles | 1.61× | Cars & Mobility |
| Headphones | 4.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.92 |
| Sustainability | BALANCE | 1.65 |
| Pet Ownership | JOY | 1.64 |
| Sports Activity | POWER | 1.46 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Taiwan | 12.1% |
| United Kingdom | 6.2% |
See Bamboo audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bamboo have in Germany?
Bamboo has an estimated audience of 240,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bamboo fans?
61.7% of Bamboo fans are female, 38.3% are male, with an average age of 36.9 years.
Which brands do Bamboo fans like most?
Bamboo fans show strongest brand affinity for Jotex (78.71×), Mikaela Shiffrin (14.93×), and Western Union (6.57×) over the country average.
Where do Bamboo fans live in Germany?
Bamboo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,439), Bayern (reach 38,030), and Baden-Württemberg (reach 32,140). These three regions account for the largest share of the active audience.
What other brands do Bamboo fans also like?
Beyond Bamboo itself, the audience over-indexes on Mikaela Shiffrin (14.93×), Western Union (6.57×), Real property (7.28×), and Satire (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bamboo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.