Rascasse Audience Intelligence

Bamboo Audience in Germany

A data profile of the people who buy, follow and care about Bamboo in Germany — modelled from more than twelve digital signal sources. Bamboo has an estimated audience of 240,804 people in Germany.

#6846among Topic in Germany#951in Home & Garden

The average Bamboo fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mikaela Shiffrin, Hugendubel, Biodiversity, with strongest over-indexing on Mikaela Shiffrin (14.93× the country average).

Demographically, the Bamboo audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bamboo fan in Germany is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Mikaela Shiffrin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bamboo profile in Germany.

Audience size
241K
in Germany
Gender
61.7%♀
38.3% male
Age
36.9
average years
Country rank
#20154
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bamboo fans

61.7% are female, 38.3% are male, average age 36.9.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Bamboo audience in Germany
MetricValue
Female61.7%
Male38.3%
Average age36.9
Estimated audience size240,804
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Bamboo audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3921%
40-4921%
50+13%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Bamboo audience comes from Germany.

Worldwide audience distribution share by country for Bamboo
CountryShare
United States20.5%
Taiwan12.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bamboo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bamboo fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.77×
02Mecklenburg-Vorpommern~8K1.63×
03Berlin~20K1.50×
04Schleswig-Holstein~10K1.40×
05Hessen~30K1.39×
06Nordrhein-Westfalen~50K0.97×
07Bayern~40K0.93×
08Baden-Württemberg~30K0.91×
09Brandenburg~6K0.85×
10Bremen~2K0.85×
11Niedersachsen~20K0.82×
12Rheinland-Pfalz~10K0.82×
13Sachsen~10K0.81×
14Saarland~2K0.76×
15Sachsen-Anhalt~4K0.67×
16Thüringen~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Bamboo, Germany
0.66×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bamboo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bamboo audience
#·InterestCategoryAffinity×
01Mikaela ShiffrinSports14.93×
02BiodiversityPolitics & Society14.93×
03Firefly (airline)Travel & Leisure14.93×
04Patti SmithMusic & Radio14.93×
05Kelly RowlandMusic & Radio14.93×
06Sanitary napkinBeauty & Wellness14.07×
07Michael BubléMusic & Radio13.33×
08Joss StoneMusic & Radio12.94×
09Syd BarrettMusic & Radio11.13×
10Hailee SteinfeldMovies & TV9.67×
11Joan BaezMusic & Radio8.97×
12Christina RicciMovies & TV8.43×
13Iggy PopMusic & Radio8.35×
14Kate BushMusic & Radio7.99×
15Sabrina CarpenterMusic & Radio5.29×
16FloristryHome & Garden3.85×
17HugendubelShopping3.61×
18Nina ChubaMusic & Radio3.50×
19Unique GiftsShopping2.65×
20TagesschauMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bamboo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bamboo audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.72×
ExtroversionTHRILL1.48×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bamboo audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Luxury OrientationPREMIUM0.86×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bamboo have in Germany?

Bamboo has an estimated audience of 240,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bamboo fans?

61.7% of Bamboo fans are female, 38.3% are male, with an average age of 36.9 years.

03

Which brands do Bamboo fans like most?

Bamboo fans show strongest brand affinity for Mikaela Shiffrin (14.93×), Hugendubel (3.61×), and Biodiversity (14.93×) over the country average.

04

Where do Bamboo fans live in Germany?

Bamboo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bamboo fans also like?

Beyond Bamboo itself, the audience over-indexes on Hugendubel (3.61×), Biodiversity (14.93×), Sanitary napkin (14.07×), and Firefly (airline) (14.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bamboo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bamboo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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