Biodiversity Audience in Germany
Biodiversity has an estimated audience of 465,644 people in Germany. 59.8% are female, 40.2% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, Natural World, Spiegel Online, Tichys Einblick, Bild.
The average Biodiversity fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, Natural World, Spiegel Online, with strongest over-indexing on Tagesschau (3.55× the country average). Demographically, the Biodiversity audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Biodiversity fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 42.9 |
| Estimated audience size | 465,644 |
Audience persona
The typical Biodiversity fan in Germany is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,299 | 1.09× |
| Baden-Württemberg | 67,915 | 1.07× |
| Bayern | 66,964 | 0.89× |
| Niedersachsen | 57,174 | 1.26× |
| Hessen | 33,227 | 0.94× |
| Rheinland-Pfalz | 25,394 | 1.09× |
| Berlin | 21,949 | 1.05× |
| Sachsen | 20,043 | 0.88× |
| Schleswig-Holstein | 16,555 | 0.99× |
| Brandenburg | 14,999 | 1.04× |
| Hamburg | 11,984 | 1.14× |
| Thüringen | 11,201 | 0.94× |
| Sachsen-Anhalt | 11,101 | 0.92× |
| Mecklenburg-Vorpommern | 7,485 | 0.84× |
| Saarland | 4,831 | 0.84× |
| Bremen | 4,000 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.55× | Movies & TV |
| Natural World | 3.12× | Fashion & Accessoires |
| Spiegel Online | 2.53× | News |
| Tichys Einblick | 5.21× | Politics & Society |
| Bild | 2.04× | News |
| Organic farming | 3.29× | Food & Beverages |
| Veganism | 2.25× | Food & Beverages |
| Animal | 2.2× | Pets & Animals |
| Conservation biology | 6.79× | Home & Garden |
| Obi (store) | 1.99× | Shopping |
| Conservation (ethic) | 7.45× | Politics & Society |
| Pets | 1.66× | Pets & Animals |
| 1.61× | Internet & Social Media | |
| REWE | 1.88× | Shopping |
| Deutsche Bahn | 2.02× | Cars & Mobility |
| Politics and social issues | 1.6× | Politics & Society |
| Nature | 1.9× | Home & Garden |
| ZDF | 2.29× | Movies & TV |
| Vegetarian cuisine | 2.48× | Food & Beverages |
| Software | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.93 |
| Pet Ownership | JOY | 1.75 |
| Urban Lifestyle | OPEN | 1.71 |
| Healthy Lifestyle | BALANCE | 1.66 |
| Indulgence | JOY | 1.61 |
| Design Affinity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 21.5% |
| United States | 14.3% |
| South Africa | 3.8% |
See Biodiversity audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Biodiversity have in Germany?
Biodiversity has an estimated audience of 465,644 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Biodiversity fans?
59.8% of Biodiversity fans are female, 40.2% are male, with an average age of 42.9 years.
Which brands do Biodiversity fans like most?
Biodiversity fans show strongest brand affinity for Tagesschau (3.55×), Natural World (3.12×), and Spiegel Online (2.53×) over the country average.
Where do Biodiversity fans live in Germany?
Biodiversity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,299), Baden-Württemberg (reach 67,915), and Bayern (reach 66,964). These three regions account for the largest share of the active audience.
What other brands do Biodiversity fans also like?
Beyond Biodiversity itself, the audience over-indexes on Natural World (3.12×), Spiegel Online (2.53×), Tichys Einblick (5.21×), and Bild (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Biodiversity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.