Rascasse Audience Intelligence

Biodiversity Audience in Germany

A data profile of the people who buy, follow and care about Biodiversity in Germany — modelled from more than twelve digital signal sources. Biodiversity has an estimated audience of 465,644 people in Germany.

#4856among Topic in Germany#591in Politics & Society

The average Biodiversity fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Eric Trump, Junge Freiheit, with strongest over-indexing on Tagesschau (3.55× the country average).

Demographically, the Biodiversity audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Biodiversity fan in Germany is more female, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biodiversity profile in Germany.

Audience size
466K
in Germany
Gender
59.8%♀
40.2% male
Age
42.9
average years
Country rank
#12450
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biodiversity fans

59.8% are female, 40.2% are male, average age 42.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Biodiversity audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age42.9
Estimated audience size465,644
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Biodiversity audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3919%
40-4927%
50+27%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Biodiversity audience comes from Germany.

Worldwide audience distribution share by country for Biodiversity
CountryShare
India21.5%
United States14.3%
South Africa3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biodiversity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Biodiversity fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~60K1.22×
02Hamburg~10K1.11×
03Rheinland-Pfalz~30K1.08×
04Berlin~20K1.07×
05Nordrhein-Westfalen~100K1.06×
06Baden-Württemberg~70K1.05×
07Brandenburg~10K1.04×
08Bremen~4K1.04×
09Schleswig-Holstein~20K0.98×
10Hessen~30K0.97×
11Thüringen~10K0.96×
12Saarland~6K0.96×
13Sachsen-Anhalt~10K0.94×
14Sachsen~20K0.89×
15Mecklenburg-Vorpommern~8K0.89×
16Bayern~70K0.88×
Fig. 06

Affinity by region

Affinity by region — Biodiversity, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biodiversity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biodiversity audience
#·InterestCategoryAffinity×
01Eric TrumpPolitics & Society26.25×
02Conservation (ethic)Politics & Society7.45×
03Conservation biologyHome & Garden6.79×
04Junge FreiheitNews5.21×
05Tichys EinblickPolitics & Society5.21×
06TagesschauMovies & TV3.55×
07Organic farmingFood & Beverages3.29×
08Vegetarian cuisineFood & Beverages2.48×
09ZDFMovies & TV2.29×
10VeganismFood & Beverages2.25×
11AnimalPets & Animals2.20×
12SportschauSports2.11×
13BildNews2.04×
14Deutsche BahnCars & Mobility2.02×
15Obi (store)Shopping1.99×
16NatureHome & Garden1.90×
17REWEShopping1.88×
18PetsPets & Animals1.66×
19InstagramInternet & Social Media1.61×
20Politics and social issuesPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biodiversity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biodiversity audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.36×
MindfulnessBALANCE2.13×
SustainabilityBALANCE2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biodiversity audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
DIY MentalityTHRILL1.02×
Price SensitivityPREMIUM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biodiversity have in Germany?

Biodiversity has an estimated audience of 465,644 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Biodiversity fans?

59.8% of Biodiversity fans are female, 40.2% are male, with an average age of 42.9 years.

03

Which brands do Biodiversity fans like most?

Biodiversity fans show strongest brand affinity for Tagesschau (3.55×), Eric Trump (26.25×), and Junge Freiheit (5.21×) over the country average.

04

Where do Biodiversity fans live in Germany?

Biodiversity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Biodiversity fans also like?

Beyond Biodiversity itself, the audience over-indexes on Eric Trump (26.25×), Junge Freiheit (5.21×), Tichys Einblick (5.21×), and Bild (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Biodiversity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Biodiversity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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