Biodiversity Audience in United States
Biodiversity has an estimated audience of 3,537,064 people in United States. 63.9% are female, 36.1% are male, average age 43.1. Top regions: California, Texas, Florida.
The average Biodiversity fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Biodiversity audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Category: Politics & Society · Type: Topic
Demographics of Biodiversity fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.1 |
| Estimated audience size | 3,537,064 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 465,567 | 1.2× |
| Texas | 437,741 | 1.44× |
| Florida | 375,756 | 1.57× |
| New York | 280,951 | 1.42× |
| Georgia | 177,464 | 1.63× |
| North Carolina | 128,876 | 1.21× |
| Pennsylvania | 124,199 | 1.04× |
| Illinois | 111,233 | 0.94× |
| Virginia | 100,273 | 1.16× |
| Ohio | 92,144 | 0.85× |
| Michigan | 90,954 | 0.98× |
| New Jersey | 88,724 | 0.99× |
| Tennessee | 85,618 | 1.21× |
| Maryland | 82,170 | 1.35× |
| Arizona | 75,615 | 1.05× |
| Massachusetts | 70,740 | 1.02× |
| Washington | 68,777 | 0.97× |
| South Carolina | 68,033 | 1.28× |
| Indiana | 65,656 | 1.02× |
| Louisiana | 61,833 | 1.36× |
| Missouri | 53,203 | 0.93× |
| Alabama | 49,574 | 1× |
| Colorado | 48,341 | 0.87× |
| Kentucky | 46,109 | 1.04× |
| Wisconsin | 41,380 | 0.78× |
| Oklahoma | 40,147 | 1.02× |
| Mississippi | 37,574 | 1.29× |
| Minnesota | 35,593 | 0.7× |
| Connecticut | 35,437 | 1× |
| Oregon | 35,341 | 0.87× |
| Nevada | 30,277 | 0.89× |
| Iowa | 24,939 | 0.86× |
| Arkansas | 24,892 | 0.85× |
| Kansas | 24,378 | 0.87× |
| Utah | 22,269 | 0.7× |
| New Mexico | 16,679 | 0.94× |
| Hawaii | 16,525 | 1.09× |
| West Virginia | 15,927 | 0.97× |
| Washington, District of Columbia | 15,217 | 1.43× |
| Nebraska | 12,667 | 0.71× |
| Idaho | 11,906 | 0.67× |
| Maine | 10,373 | 0.82× |
| Rhode Island | 10,258 | 0.91× |
| New Hampshire | 10,123 | 0.73× |
| Delaware | 9,457 | 0.97× |
| North Dakota | 8,179 | 1.13× |
| Montana | 5,542 | 0.56× |
| South Dakota | 5,535 | 0.68× |
| Alaska | 5,071 | 0.67× |
| Vermont | 4,333 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.34 |
| Risk Appetite | THRILL | 2.21 |
| Urban Lifestyle | OPEN | 2.13 |
| Quality Awareness | PREMIUM | 2 |
| Patriotism | CONSERVATISM | 1.87 |
| Luxury Orientation | PREMIUM | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 21.5% |
| United States | 14.3% |
| South Africa | 3.8% |
See Biodiversity audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Biodiversity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.