Kevin O'Leary Audience in United States
Kevin O'Leary has an estimated audience of 1,974,297 people in United States. 37.0% are female, 63.0% are male, average age 43.2. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, Warren Buffett.
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (7.47× the country average). Demographically, the Kevin O'Leary audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Person · Subtype: Entrepreneur
Demographics of Kevin O'Leary fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 43.2 |
| Estimated audience size | 1,974,297 |
Audience persona
The typical Kevin O'Leary fan in United States is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.47× | Internet & Social Media |
| Indeed.com | 7.19× | Business & Career |
| Capital One | 6.56× | Business & Career |
| Enterprise Rent-A-Car | 6.2× | Cars & Mobility |
| Warren Buffett | 13.78× | Business & Career |
| CarGurus | 5.69× | Cars & Mobility |
| Google News | 5.29× | News |
| DeviantArt | 6.2× | Internet & Social Media |
| Khan Academy | 6.75× | Business & Career |
| ICloud | 7.53× | Technology & Electronics |
| Circle K | 5.6× | Shopping |
| Apple Store | 5.71× | Shopping |
| Beetlejuice | 3.46× | Movies & TV |
| AccuWeather | 4.54× | Home & Garden |
| DuckDuckGo | 6.34× | Internet & Social Media |
| Aaron Rodgers | 4.47× | Sports |
| Jeff Bezos | 7.5× | Business & Career |
| Digital camera | 5.44× | Technology & Electronics |
| Google Earth | 6.18× | Internet & Social Media |
| Alexandra Daddario | 6.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Risk Appetite | THRILL | 1.72 |
| Luxury Orientation | PREMIUM | 1.65 |
| Need for Security | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.26 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.0% |
| Canada | 21.8% |
| United Kingdom | 7.7% |
See Kevin O'Leary audiences in other countries
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- Jeff Bezos (7,756,346)
- Mark Zuckerberg (6,918,392)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kevin O'Leary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.