Rascasse Audience Intelligence

Kevin O'Leary Audience in United States

A data profile of the people who buy, follow and care about Kevin O'Leary in United States — modelled from more than twelve digital signal sources. Kevin O'Leary has an estimated audience of 2,270,904 people in United States.

#26among Entrepreneur in United States#2243among Person in United States#998in Business & Career

The average Kevin O'Leary fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Warren Buffett, Digital camera, Real property, with strongest over-indexing on Warren Buffett (15.24× the country average).

Demographically, the Kevin O'Leary audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Kevin O'Leary fan in United States is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Warren Buffett.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kevin O'Leary profile in United States.

Audience size
2.3M
in United States
Gender
37.0%♀
63.0% male
Age
43.2
average years
Country rank
#12852
Person in United States
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kevin O'Leary fans

37.0% are female, 63.0% are male, average age 43.2.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Kevin O'Leary audience in United States
MetricValue
Female37.0%
Male63.0%
Average age43.2
Estimated audience size2,270,904
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Kevin O'Leary audience in United States
Age bracketShare%
16-198%
20-2917%
30-3924%
40-4925%
50+25%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Kevin O'Leary audience comes from United States.

Worldwide audience distribution share by country for Kevin O'Leary
CountryShare
United States58.0%
Canada20.8%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kevin O'Leary audience in United States is strongest.

Fig. 05

Top regions by affinity

Kevin O'Leary fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K2.07×
02New York~200K1.38×
03Washington, District of Columbia~8K1.33×
04Massachusetts~50K1.32×
05California~300K1.30×
06Oregon~30K1.23×
07Connecticut~20K1.21×
08North Dakota~5K1.21×
09New Jersey~60K1.20×
10Washington~50K1.14×
11Minnesota~30K1.10×
12Pennsylvania~70K1.05×
13Rhode Island~7K1.04×
14Vermont~4K1.03×
15Arizona~40K1.00×
16Maine~7K1.00×
17Nevada~20K0.99×
18Florida~100K0.98×
19Virginia~50K0.97×
20Maryland~30K0.97×
21Montana~5K0.96×
22Wisconsin~30K0.93×
23Nebraska~9K0.91×
24Kansas~10K0.90×
25Delaware~5K0.89×
26Texas~200K0.88×
27Georgia~50K0.86×
28Indiana~30K0.86×
29Iowa~10K0.85×
30Tennessee~30K0.84×
31Wyoming~2K0.84×
32South Dakota~4K0.83×
33Alaska~3K0.82×
34Oklahoma~20K0.81×
35Arkansas~10K0.78×
36South Carolina~20K0.77×
37West Virginia~7K0.74×
38Louisiana~20K0.72×
39Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Kevin O'Leary, United States
0.61×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kevin O'Leary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kevin O'Leary audience
#·InterestCategoryAffinity×
01Warren BuffettBusiness & Career15.24×
02Joey DiazMovies & TV15.24×
03Christy TurlingtonFashion & Accessoires15.19×
04Digital cameraTechnology & Electronics5.00×
05Shark TankMovies & TV4.67×
06Real propertyHome & Garden3.00×
07Career developmentBusiness & Career2.99×
08InnovationBusiness & Career2.87×
09Wealth managementBusiness & Career2.77×
10Stock marketBusiness & Career2.42×
11Master of Business AdministrationBusiness & Career2.38×
12Drudge ReportSports2.36×
13LeatherFashion & Accessoires2.18×
14Online newspaperNews2.13×
15Ace HardwareHome & Garden1.91×
16Indeed.comBusiness & Career1.74×
17United Parcel ServiceBusiness & Career1.66×
18EntrepreneurshipBusiness & Career1.63×
19The UPS StoreShopping1.60×
20GamblingGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kevin O'Leary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kevin O'Leary audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.11×
Need for SecurityCONSERVATISM1.60×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kevin O'Leary audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
CreativityOPEN0.81×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kevin O'Leary have in United States?

Kevin O'Leary has an estimated audience of 2,270,904 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kevin O'Leary fans?

37.0% of Kevin O'Leary fans are female, 63.0% are male, with an average age of 43.2 years.

03

Which brands do Kevin O'Leary fans like most?

Kevin O'Leary fans show strongest brand affinity for Warren Buffett (15.24×), Digital camera (5×), and Real property (3×) over the country average.

04

Where do Kevin O'Leary fans live in United States?

Kevin O'Leary fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kevin O'Leary fans also like?

Beyond Kevin O'Leary itself, the audience over-indexes on Digital camera (5×), Real property (3×), Innovation (2.87×), and Entrepreneurship (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in United States

See Kevin O'Leary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin O'Leary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →