Kevin O'Leary Audience in United States
Kevin O'Leary has an estimated audience of 1,974,297 people in United States. 37.0% are female, 63.0% are male, average age 43.2. Top brand affinities: Jesse Plemons, Mangaka, Historic site, Vocal harmony, Alaska.
Top brand affinities include Jesse Plemons, Mangaka, Historic site, with strongest over-indexing on Jesse Plemons (11.23× the country average). Demographically, the Kevin O'Leary audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Person · Subtype: Entrepreneur
Demographics of Kevin O'Leary fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 43.2 |
| Estimated audience size | 1,974,297 |
Audience persona
The typical Kevin O'Leary fan in United States is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Jesse Plemons.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 11.23× | Movies & TV |
| Mangaka | 9.93× | Literature |
| Historic site | 7.53× | Arts & Culture |
| Vocal harmony | 7.05× | Music & Radio |
| Alaska | 2.66× | Travel & Leisure |
| Home construction | 1.94× | Home & Garden |
| Gumbal | 10.57× | Cars & Mobility |
| Grinch | 4.51× | Movies & TV |
| Minnesota | 1.79× | Travel & Leisure |
| Governor of Michigan | 7.09× | Politics & Society |
| Goop | 4.19× | Internet & Social Media |
| Hibachi | 6.15× | Food & Beverages |
| Israel | 1.64× | Travel & Leisure |
| Fairy godmother | 4.95× | Literature |
| Home staging | 3.45× | Home & Garden |
| Wikia | 2.11× | Internet & Social Media |
| Hipster | 5.93× | Politics & Society |
| Guitarist (magazine) | 6.96× | Music & Radio |
| Cam Ward | 2.24× | Sports |
| Wok | 3.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Risk Appetite | THRILL | 1.72 |
| Luxury Orientation | PREMIUM | 1.65 |
| Need for Security | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.26 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.0% |
| Canada | 21.8% |
| United Kingdom | 7.7% |
See Kevin O'Leary audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Kevin O'Leary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.