Rascasse Audience Intelligence

Warren Buffett Audience in United States

A data profile of the people who buy, follow and care about Warren Buffett in United States — modelled from more than twelve digital signal sources. Warren Buffett has an estimated audience of 4,138,267 people in United States.

#17among Entrepreneur in United States#963among Person in United States#707in Business & Career

The average Warren Buffett fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Megyn Kelly, Gmail, Mark Zuckerberg, with strongest over-indexing on Megyn Kelly (13.58× the country average).

Demographically, the Warren Buffett audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Warren Buffett fan in United States is more male, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Megyn Kelly.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warren Buffett profile in United States.

Audience size
4.1M
in United States
Gender
44.5%♀
55.5% male
Age
41.1
average years
Country rank
#7832
Person in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warren Buffett fans

44.5% are female, 55.5% are male, average age 41.1.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Warren Buffett audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.1
Estimated audience size4,138,267
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Warren Buffett audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Warren Buffett audience comes from United States.

Worldwide audience distribution share by country for Warren Buffett
CountryShare
United States23.9%
India7.6%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warren Buffett audience in United States is strongest.

Fig. 05

Top regions by affinity

Warren Buffett fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~80K2.97×
02New York~400K1.27×
03New Jersey~200K1.26×
04Iowa~50K1.23×
05Washington, District of Columbia~20K1.23×
06Massachusetts~100K1.19×
07California~700K1.18×
08Connecticut~60K1.15×
09Washington~100K1.14×
10Florida~400K1.11×
11Illinois~200K1.10×
12Georgia~200K1.06×
13Maryland~90K1.05×
14Minnesota~80K1.04×
15Kansas~40K1.04×
16Virginia~100K1.03×
17Nevada~50K1.02×
18Hawaii~20K1.02×
19South Dakota~10K1.01×
20Missouri~80K0.99×
21Pennsylvania~200K0.98×
22North Carolina~200K0.98×
23Texas~400K0.97×
24Tennessee~100K0.95×
25Colorado~80K0.95×
26Michigan~100K0.94×
27Arizona~100K0.93×
28Utah~40K0.93×
29New Hampshire~20K0.93×
30Indiana~90K0.92×
31Oregon~50K0.92×
32Ohio~100K0.91×
33Wisconsin~70K0.91×
34Rhode Island~10K0.91×
35Louisiana~60K0.89×
36Delaware~10K0.89×
37North Dakota~9K0.88×
38Montana~10K0.87×
39Kentucky~50K0.85×
40Maine~20K0.85×
41South Carolina~70K0.84×
42Alabama~60K0.84×
43Oklahoma~50K0.84×
44Arkansas~40K0.83×
45Idaho~20K0.82×
46Vermont~7K0.82×
47Alaska~8K0.77×
48New Mexico~20K0.75×
49Mississippi~30K0.72×
50West Virginia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Warren Buffett, United States
0.71×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warren Buffett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warren Buffett audience
#·InterestCategoryAffinity×
01NDTVMovies & TV19.15×
02Kevin O'LearyBusiness & Career15.24×
03Options strategiesBusiness & Career14.82×
04Megyn KellyMovies & TV13.58×
05Seth GreenMovies & TV13.48×
06Rich Dad Poor DadBusiness & Career13.15×
07Term life insuranceBusiness & Career10.26×
08Mark ZuckerbergBusiness & Career9.86×
09Indian Premier LeagueSports8.91×
10Nathan FillionMovies & TV8.26×
11E-TradeBusiness & Career7.10×
12CitibankBusiness & Career4.23×
13GmailInternet & Social Media3.52×
14Bank of AmericaBusiness & Career2.39×
15Mitch McConnellPolitics & Society2.22×
16Singer-songwriterMusic & Radio2.12×
17CNNMovies & TV1.88×
18Online shoppingShopping1.75×
19BeautyBeauty & Wellness1.75×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warren Buffett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warren Buffett audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.78×
Need for SecurityCONSERVATISM1.88×
Risk AppetiteTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warren Buffett audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Design AffinityPREMIUM1.00×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Warren Buffett have in United States?

Warren Buffett has an estimated audience of 4,138,267 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Warren Buffett fans?

44.5% of Warren Buffett fans are female, 55.5% are male, with an average age of 41.1 years.

03

Which brands do Warren Buffett fans like most?

Warren Buffett fans show strongest brand affinity for Megyn Kelly (13.58×), Gmail (3.52×), and Mark Zuckerberg (9.86×) over the country average.

04

Where do Warren Buffett fans live in United States?

Warren Buffett fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Warren Buffett fans also like?

Beyond Warren Buffett itself, the audience over-indexes on Gmail (3.52×), Mark Zuckerberg (9.86×), Kevin O'Leary (15.24×), and E-Trade (7.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in United States

See Warren Buffett audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Warren Buffett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →