Warren Buffett Audience in United States

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Warren Buffett has an estimated audience of 5,162,947 people in United States. 44.5% are female, 55.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Indian Premier League, Megyn Kelly, Gmail, Mark Zuckerberg, NDTV.

The average Warren Buffett fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indian Premier League, Megyn Kelly, Gmail, with strongest over-indexing on Indian Premier League (6.68× the country average). Demographically, the Warren Buffett audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Warren Buffett fans

Demographic split for Warren Buffett audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.1
Estimated audience size5,162,947

Audience persona

The typical Warren Buffett fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Indian Premier League.

Top regions in United States

Top regions ranked by reach for Warren Buffett in United States
RegionReachAffinity
California715,7541.26×
Texas449,3341.01×
Florida403,2261.15×
New York397,0641.38×
Illinois203,7721.18×
Pennsylvania178,9921.03×
Georgia174,8341.1×
New Jersey174,1491.33×
North Carolina158,0671.02×
Ohio149,9870.94×
Virginia133,4081.06×
Michigan132,3470.98×
Massachusetts124,7001.23×
Washington123,3461.19×
Tennessee102,3570.99×
Maryland96,3031.08×
Arizona93,6300.89×
Indiana89,5240.95×
Missouri83,1651×
Colorado79,5420.98×
Minnesota77,2941.04×
Wisconsin71,6460.92×
Nebraska68,7422.65×
South Carolina65,3520.84×
Alabama60,3770.84×
Connecticut58,4501.13×
Louisiana58,2230.87×
Oregon56,4300.95×
Kentucky54,8450.85×
Nevada51,3431.03×
Iowa50,8691.2×
Oklahoma48,9070.85×
Utah42,5660.92×
Kansas42,1951.04×
Arkansas33,6800.79×
Mississippi29,0650.68×
Hawaii21,8360.98×
Idaho20,8730.81×
Washington, District of Columbia20,4111.32×
New Hampshire18,6250.92×
New Mexico18,1420.7×
West Virginia15,9020.66×
Maine15,2710.83×
Rhode Island14,1990.86×
Delaware12,0620.85×
Montana12,0460.84×
South Dakota10,9670.92×
North Dakota8,5630.81×
Alaska7,3820.67×
Vermont6,7660.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Warren Buffett audience
BrandAffinityCategory
Indian Premier League6.68×Sports
Megyn Kelly13.58×Movies & TV
Gmail3.52×Internet & Social Media
Mark Zuckerberg9.86×Business & Career
NDTV19.15×Movies & TV
E-Trade7.1×Business & Career
Online shopping1.75×Shopping
Seth Green13.48×Movies & TV
Kevin O'Leary15.24×Business & Career
Beauty1.75×Beauty & Wellness
Business1.66×Business & Career
Bank of America2.39×Business & Career
Nathan Fillion8.26×Movies & TV
Term life insurance10.26×Business & Career
Indian Premier League8.91×Sports
CNN1.88×Movies & TV
Citibank4.23×Business & Career
Options strategies14.82×Business & Career
Rich Dad Poor Dad13.15×Business & Career
Singer-songwriter2.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Warren Buffett audience
TraitClusterScore
Risk AppetiteTHRILL1.68
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.57
ExtroversionTHRILL1.39
Social Media UsageJOY1.28
IndividualismJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Warren Buffett
CountryShare
United States26.7%
India7.6%
Germany5.3%

See Warren Buffett audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Warren Buffett have in United States?

Warren Buffett has an estimated audience of 5,162,947 people in United States, concentrated in California and Texas.

What is the gender split and age of Warren Buffett fans?

44.5% of Warren Buffett fans are female, 55.5% are male, with an average age of 41.1 years.

Which brands do Warren Buffett fans like most?

Warren Buffett fans show strongest brand affinity for Indian Premier League (6.68×), Megyn Kelly (13.58×), and Gmail (3.52×) over the country average.

Where do Warren Buffett fans live in United States?

Warren Buffett fans in United States are most concentrated in California (reach 715,754), Texas (reach 449,334), and Florida (reach 403,226). These three regions account for the largest share of the active audience.

What other brands do Warren Buffett fans also like?

Beyond Warren Buffett itself, the audience over-indexes on Megyn Kelly (13.58×), Gmail (3.52×), Mark Zuckerberg (9.86×), and NDTV (19.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Warren Buffett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.