Rich Dad Poor Dad Audience in United States

Rich Dad Poor Dad logo

Rich Dad Poor Dad has an estimated audience of 1,644,587 people in United States. 43.6% are female, 56.4% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google News, Google Maps, Indeed.com, Passive income.

The average Rich Dad Poor Dad fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google News, Google Maps, with strongest over-indexing on Capital One (6.67× the country average). Demographically, the Rich Dad Poor Dad audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Book / Manga / Comic

Demographics of Rich Dad Poor Dad fans

Demographic split for Rich Dad Poor Dad audience in United States
MetricValue
Female43.6%
Male56.4%
Average age34.9
Estimated audience size1,644,587

Audience persona

The typical Rich Dad Poor Dad fan in United States is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Rich Dad Poor Dad in United States
RegionReachAffinity
California227,3371.26×
Texas187,9561.33×
Florida136,8911.23×
New York112,1701.22×
Georgia67,7731.34×
Illinois61,5291.12×
North Carolina55,2921.12×
Pennsylvania55,2631×
Ohio49,2050.97×
New Jersey47,3671.13×
Virginia45,2401.13×
Arizona44,1261.31×
Michigan42,9391×
Massachusetts36,3011.12×
Washington33,8261.03×
Tennessee31,5530.96×
Maryland29,6291.05×
Indiana27,9460.93×
Missouri25,6190.97×
Alabama25,3931.11×
Colorado25,1650.97×
South Carolina24,6911×
Louisiana23,6161.11×
Minnesota22,4510.95×
Wisconsin20,7330.84×
Oklahoma18,3371×
Connecticut18,2171.1×
Kentucky18,1730.88×
Nevada18,1691.14×
Oregon17,2990.92×
Utah17,1961.17×
Arkansas13,4831×
Mississippi12,5090.92×
Kansas12,0480.93×
Iowa11,7590.87×
Hawaii10,1251.43×
Idaho8,9261.08×
Nebraska7,5430.91×
New Mexico6,7370.82×
Washington, District of Columbia5,7661.17×
New Hampshire5,2630.81×
Rhode Island4,7900.91×
West Virginia4,4050.58×
Maine4,1450.7×
Delaware4,0800.9×
Montana3,7680.83×
Alaska3,1990.91×
North Dakota2,8230.84×
South Dakota2,6480.7×
Vermont1,7810.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rich Dad Poor Dad audience
BrandAffinityCategory
Capital One6.67×Business & Career
Google News9.64×News
Google Maps6.18×Internet & Social Media
Indeed.com6.35×Business & Career
Passive income12.58×Business & Career
CarGurus5.95×Cars & Mobility
Property finder5.64×Home & Garden
Diane Keaton5.76×Movies & TV
Warren Buffett12.63×Business & Career
Enterprise Rent-A-Car5.36×Cars & Mobility
Beetlejuice4.14×Movies & TV
AccuWeather5.23×Home & Garden
DeviantArt5.69×Internet & Social Media
Circle K5.6×Shopping
Aaron Rodgers5×Sports
Khan Academy6.42×Business & Career
Bruce Willis5.52×Movies & TV
Online learning community13.01×Business & Career
Houston Astros6.25×Sports
Kevin De Bruyne20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rich Dad Poor Dad audience
TraitClusterScore
Risk AppetiteTHRILL2.68
Luxury OrientationPREMIUM2.1
Career OrientationPOWER2.03
LGBTQ+ IdentityOPEN1.87
Early Adopter MentalityPOWER1.68
Design AffinityPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Rich Dad Poor Dad
CountryShare
United States40.3%
India16.5%
United Kingdom4.5%

See Rich Dad Poor Dad audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Rich Dad Poor Dad have in United States?

Rich Dad Poor Dad has an estimated audience of 1,644,587 people in United States, concentrated in California and Texas.

What is the gender split and age of Rich Dad Poor Dad fans?

43.6% of Rich Dad Poor Dad fans are female, 56.4% are male, with an average age of 34.9 years.

Which brands do Rich Dad Poor Dad fans like most?

Rich Dad Poor Dad fans show strongest brand affinity for Capital One (6.67×), Google News (9.64×), and Google Maps (6.18×) over the country average.

Where do Rich Dad Poor Dad fans live in United States?

Rich Dad Poor Dad fans in United States are most concentrated in California (reach 227,337), Texas (reach 187,956), and Florida (reach 136,891). These three regions account for the largest share of the active audience.

What other brands do Rich Dad Poor Dad fans also like?

Beyond Rich Dad Poor Dad itself, the audience over-indexes on Google News (9.64×), Google Maps (6.18×), Indeed.com (6.35×), and Passive income (12.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rich Dad Poor Dad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.