Rascasse Audience Intelligence

Equity crowdfunding Audience in United States

A data profile of the people who buy, follow and care about Equity crowdfunding in United States — modelled from more than twelve digital signal sources. Equity crowdfunding has an estimated audience of 3,197,329 people in United States.

#4931among Topic in United States#829in Business & Career

The average Equity crowdfunding fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Stock, CNN, Stock market, with strongest over-indexing on Stock (3.14× the country average).

Demographically, the Equity crowdfunding audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equity crowdfunding fan in United States is more male, around 44.2 years old, with strong Career Orientation tendencies and a notable affinity for Stock.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equity crowdfunding profile in United States.

Audience size
3.2M
in United States
Gender
30.5%♀
69.5% male
Age
44.2
average years
Country rank
#9750
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equity crowdfunding fans

30.5% are female, 69.5% are male, average age 44.2.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Equity crowdfunding audience in United States
MetricValue
Female30.5%
Male69.5%
Average age44.2
Estimated audience size3,197,329
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Equity crowdfunding audience in United States
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4924%
50+30%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Equity crowdfunding audience comes from United States.

Worldwide audience distribution share by country for Equity crowdfunding
CountryShare
United States36.1%
India12.3%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equity crowdfunding audience in United States is strongest.

Fig. 05

Top regions by affinity

Equity crowdfunding fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~9K1.35×
02Alaska~8K1.24×
03Vermont~7K1.23×
04South Dakota~9K1.20×
05New York~200K1.18×
06Washington, District of Columbia~10K1.16×
07Montana~10K1.16×
08Rhode Island~10K1.13×
09New Hampshire~10K1.12×
10Delaware~10K1.12×
11Hawaii~20K1.11×
12Maine~10K1.10×
13Idaho~20K1.05×
14West Virginia~20K1.05×
15Mississippi~30K1.03×
16New Mexico~20K1.03×
17Nebraska~20K1.02×
18Arkansas~30K0.99×
19Kansas~20K0.97×
20Utah~30K0.95×
21Iowa~30K0.95×
22Louisiana~40K0.93×
23Kentucky~40K0.93×
24Oklahoma~30K0.93×
25Nevada~30K0.93×
26Connecticut~30K0.92×
27Alabama~40K0.91×
28Oregon~30K0.91×
29South Carolina~40K0.90×
30Massachusetts~60K0.89×
31Colorado~40K0.89×
32Wisconsin~40K0.89×
33Georgia~90K0.88×
34Missouri~50K0.88×
35Minnesota~40K0.88×
36Tennessee~60K0.87×
37Indiana~50K0.87×
38Maryland~50K0.87×
39Arizona~60K0.85×
40New Jersey~70K0.84×
41Washington~50K0.84×
42Virginia~60K0.83×
43Michigan~70K0.82×
44North Carolina~80K0.81×
45California~300K0.80×
46Ohio~80K0.80×
47Pennsylvania~90K0.79×
48Illinois~80K0.78×
49Florida~200K0.75×
50Texas~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Equity crowdfunding, United States
0.70×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equity crowdfunding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equity crowdfunding audience
#·InterestCategoryAffinity×
01Angel investorBusiness & Career6.51×
02Stock exchangeBusiness & Career4.42×
03Security (finance)Business & Career3.78×
04Stock marketBusiness & Career3.71×
05StockBusiness & Career3.14×
06Charles Schwab CorporationBusiness & Career2.87×
07Financial marketBusiness & Career2.76×
08InvestorBusiness & Career2.74×
09CarGurusCars & Mobility2.23×
10MSNNews1.87×
11Yahoo! FinanceBusiness & Career1.87×
12CNNMovies & TV1.83×
13Bank of AmericaBusiness & Career1.80×
14PriceShopping1.74×
15Capital OneBusiness & Career1.66×
16Wells FargoBusiness & Career1.58×
17PeacemakerMovies & TV1.54×
18Indeed.comBusiness & Career1.53×
19NBASports1.52×
20EBayShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equity crowdfunding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equity crowdfunding audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Risk AppetiteTHRILL1.71×
Early Adopter MentalityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equity crowdfunding audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.06×
Design AffinityPREMIUM1.08×
ExtroversionTHRILL1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equity crowdfunding have in United States?

Equity crowdfunding has an estimated audience of 3,197,329 people in United States, concentrated in California and New York.

02

What is the gender split and age of Equity crowdfunding fans?

30.5% of Equity crowdfunding fans are female, 69.5% are male, with an average age of 44.2 years.

03

Which brands do Equity crowdfunding fans like most?

Equity crowdfunding fans show strongest brand affinity for Stock (3.14×), CNN (1.83×), and Stock market (3.71×) over the country average.

04

Where do Equity crowdfunding fans live in United States?

Equity crowdfunding fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Equity crowdfunding fans also like?

Beyond Equity crowdfunding itself, the audience over-indexes on CNN (1.83×), Stock market (3.71×), Investor (2.74×), and MSN (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Equity crowdfunding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equity crowdfunding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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