Equity crowdfunding Audience in United States

Equity crowdfunding logo

Equity crowdfunding has an estimated audience of 3,197,329 people in United States. 30.5% are female, 69.5% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Stock, CNN, Stock market, Fox News Channel, Investor.

The average Equity crowdfunding fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stock, CNN, Stock market, with strongest over-indexing on Stock (3.14× the country average). Demographically, the Equity crowdfunding audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Equity crowdfunding fans

Demographic split for Equity crowdfunding audience in United States
MetricValue
Female30.5%
Male69.5%
Average age44.2
Estimated audience size3,197,329

Audience persona

The typical Equity crowdfunding fan in United States is more male, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Stock.

Top regions in United States

Top regions ranked by reach for Equity crowdfunding in United States
RegionReachAffinity
California290,1820.83×
New York268,3811.5×
Texas164,3810.6×
Florida132,2640.61×
Georgia82,2190.83×
Illinois59,3260.56×
North Carolina53,8070.56×
Pennsylvania52,2520.49×
New Jersey49,8020.61×
Massachusetts49,4590.79×
Virginia42,2520.54×
Ohio42,0020.43×
Michigan36,0450.43×
Tennessee35,5680.55×
Maryland31,5300.57×
Washington30,9490.48×
Colorado30,8630.61×
Arizona30,3840.47×
Indiana25,0230.43×
Mississippi24,6050.93×
Louisiana23,7000.57×
Utah22,5930.79×
Alabama22,0610.49×
Arkansas21,8590.83×
Nevada21,6680.7×
Oklahoma21,3770.6×
Missouri21,2050.41×
Kentucky21,0390.52×
South Carolina20,8670.43×
West Virginia20,3131.36×
Alaska20,2712.96×
Connecticut19,0920.6×
Kansas18,7620.74×
Idaho18,7581.17×
Wisconsin18,6440.39×
Minnesota17,9390.39×
Hawaii17,9191.3×
Iowa17,8120.68×
Montana17,6711.99×
South Dakota17,4422.36×
North Dakota16,9822.59×
New Hampshire16,7371.33×
Wyoming16,4323.47×
Nebraska16,3891.02×
New Mexico16,3041.02×
Rhode Island16,1621.59×
Maine16,1521.41×
Oregon16,0430.44×
Vermont15,8962.83×
Washington, District of Columbia14,8041.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equity crowdfunding audience
BrandAffinityCategory
Stock3.14×Business & Career
CNN1.83×Movies & TV
Stock market3.71×Business & Career
Fox News Channel1.5×Movies & TV
Investor2.74×Business & Career
MSN1.87×News
NBA1.52×Sports
Bank of America1.8×Business & Career
Stock exchange4.42×Business & Career
Price1.74×Shopping
LinkedIn1.64×Internet & Social Media
Charles Schwab Corporation2.87×Business & Career
Angel investor6.51×Business & Career
EBay1.51×Shopping
Capital One1.66×Business & Career
Security (finance)3.78×Business & Career
Peacemaker1.54×Movies & TV
Wells Fargo1.58×Business & Career
Yahoo! Finance1.87×Business & Career
CarGurus2.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equity crowdfunding audience
TraitClusterScore
Risk AppetiteTHRILL2.51
Need for SecurityCONSERVATISM2.08
Early Adopter MentalityPOWER1.84
Career OrientationPOWER1.81
SustainabilityBALANCE1.55
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Equity crowdfunding
CountryShare
United States36.1%
India12.3%
Italy7.2%

See Equity crowdfunding audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Equity crowdfunding have in United States?

Equity crowdfunding has an estimated audience of 3,197,329 people in United States, concentrated in California and New York.

What is the gender split and age of Equity crowdfunding fans?

30.5% of Equity crowdfunding fans are female, 69.5% are male, with an average age of 44.2 years.

Which brands do Equity crowdfunding fans like most?

Equity crowdfunding fans show strongest brand affinity for Stock (3.14×), CNN (1.83×), and Stock market (3.71×) over the country average.

Where do Equity crowdfunding fans live in United States?

Equity crowdfunding fans in United States are most concentrated in California (reach 290,182), New York (reach 268,381), and Texas (reach 164,381). These three regions account for the largest share of the active audience.

What other brands do Equity crowdfunding fans also like?

Beyond Equity crowdfunding itself, the audience over-indexes on CNN (1.83×), Stock market (3.71×), Fox News Channel (1.5×), and Investor (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equity crowdfunding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.