Rascasse Audience Intelligence

Equity crowdfunding Audience in Germany

A data profile of the people who buy, follow and care about Equity crowdfunding in Germany — modelled from more than twelve digital signal sources. Equity crowdfunding has an estimated audience of 359,094 people in Germany.

#5604among Topic in Germany#1061in Business & Career

The average Equity crowdfunding fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luxury box, BlaBlaCar, Damascus, with strongest over-indexing on Luxury box (21.88× the country average).

Demographically, the Equity crowdfunding audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Equity crowdfunding fan in Germany is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Luxury box.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equity crowdfunding profile in Germany.

Audience size
359K
in Germany
Gender
29.4%♀
70.6% male
Age
43.2
average years
Country rank
#15224
Topic in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equity crowdfunding fans

29.4% are female, 70.6% are male, average age 43.2.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Equity crowdfunding audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age43.2
Estimated audience size359,094
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Equity crowdfunding audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4924%
50+28%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Equity crowdfunding audience comes from Germany.

Worldwide audience distribution share by country for Equity crowdfunding
CountryShare
United States36.1%
India12.3%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equity crowdfunding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Equity crowdfunding fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.35×
02Hessen~30K1.10×
03Berlin~20K1.10×
04Bremen~3K1.09×
05Hamburg~9K1.07×
06Nordrhein-Westfalen~80K1.02×
07Schleswig-Holstein~10K1.02×
08Niedersachsen~40K1.01×
09Saarland~4K1.01×
10Sachsen~20K1.00×
11Baden-Württemberg~50K0.95×
12Rheinland-Pfalz~20K0.95×
13Thüringen~9K0.95×
14Sachsen-Anhalt~9K0.94×
15Mecklenburg-Vorpommern~6K0.92×
16Brandenburg~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Equity crowdfunding, Germany
0.91×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equity crowdfunding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equity crowdfunding audience
#·InterestCategoryAffinity×
01Highway engineeringBusiness & Career39.57×
02Certified Financial PlannerBusiness & Career35.51×
03Spaghetti strapFashion & Accessoires30.08×
04Luxury boxFashion & Accessoires21.88×
05BlaBlaCarCars & Mobility10.10×
06BonoMusic & Radio10.08×
07E-TradeBusiness & Career8.94×
08GoFundMeBusiness & Career7.28×
09DamascusTravel & Leisure7.13×
10Jane FondaMovies & TV6.63×
11Futures contractBusiness & Career3.40×
12PolymarketBusiness & Career2.93×
13TradingViewBusiness & Career2.93×
14TipicoGames2.17×
15CommerzbankBusiness & Career1.95×
16More NutritionHealth1.76×
17Lieferando.deFood & Beverages1.72×
18DesignHome & Garden1.64×
19UEFA Champions LeagueSports1.54×
20CultureLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equity crowdfunding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equity crowdfunding audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.77×
Risk AppetiteTHRILL1.73×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equity crowdfunding audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.01×
ExtroversionTHRILL1.01×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equity crowdfunding have in Germany?

Equity crowdfunding has an estimated audience of 359,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Equity crowdfunding fans?

29.4% of Equity crowdfunding fans are female, 70.6% are male, with an average age of 43.2 years.

03

Which brands do Equity crowdfunding fans like most?

Equity crowdfunding fans show strongest brand affinity for Luxury box (21.88×), BlaBlaCar (10.1×), and Damascus (7.13×) over the country average.

04

Where do Equity crowdfunding fans live in Germany?

Equity crowdfunding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Equity crowdfunding fans also like?

Beyond Equity crowdfunding itself, the audience over-indexes on BlaBlaCar (10.1×), Damascus (7.13×), Futures contract (3.4×), and Design (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Equity crowdfunding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Equity crowdfunding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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