Equity crowdfunding Audience in Germany
Equity crowdfunding has an estimated audience of 359,094 people in Germany. 29.4% are female, 70.6% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luxury box, BlaBlaCar, Damascus, Futures contract, Design.
The average Equity crowdfunding fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luxury box, BlaBlaCar, Damascus, with strongest over-indexing on Luxury box (21.88× the country average). Demographically, the Equity crowdfunding audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Equity crowdfunding fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 43.2 |
| Estimated audience size | 359,094 |
Audience persona
The typical Equity crowdfunding fan in Germany is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Luxury box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,656 | 1.1× |
| Bayern | 86,479 | 1.5× |
| Baden-Württemberg | 43,989 | 0.9× |
| Niedersachsen | 37,002 | 1.06× |
| Hessen | 33,218 | 1.21× |
| Berlin | 19,674 | 1.23× |
| Sachsen | 17,236 | 0.98× |
| Rheinland-Pfalz | 16,276 | 0.9× |
| Schleswig-Holstein | 13,546 | 1.05× |
| Hamburg | 8,914 | 1.1× |
| Brandenburg | 8,777 | 0.79× |
| Thüringen | 7,932 | 0.87× |
| Sachsen-Anhalt | 7,704 | 0.83× |
| Mecklenburg-Vorpommern | 4,517 | 0.66× |
| Saarland | 3,508 | 0.8× |
| Bremen | 3,167 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury box | 21.88× | Fashion & Accessoires |
| BlaBlaCar | 10.1× | Cars & Mobility |
| Damascus | 7.13× | Travel & Leisure |
| Futures contract | 3.4× | Business & Career |
| Design | 1.64× | Home & Garden |
| Certified Financial Planner | 35.51× | Business & Career |
| GoFundMe | 7.28× | Business & Career |
| Bono | 10.08× | Music & Radio |
| Spaghetti strap | 30.08× | Fashion & Accessoires |
| Commerzbank | 1.95× | Business & Career |
| Highway engineering | 39.57× | Business & Career |
| Culture | 1.51× | Literature |
| Jane Fonda | 6.63× | Movies & TV |
| UEFA Champions League | 1.54× | Sports |
| Lieferando.de | 1.72× | Food & Beverages |
| Tipico | 2.17× | Games |
| TradingView | 2.93× | Business & Career |
| E-Trade | 8.94× | Business & Career |
| More Nutrition | 1.76× | Health |
| Crowdfunding | 3.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.3 |
| Sustainability | BALANCE | 2.01 |
| Early Adopter Mentality | POWER | 1.58 |
| Patriotism | CONSERVATISM | 1.57 |
| Need for Security | CONSERVATISM | 1.57 |
| Indulgence | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| India | 12.3% |
| Italy | 7.2% |
See Equity crowdfunding audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Equity crowdfunding have in Germany?
Equity crowdfunding has an estimated audience of 359,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Equity crowdfunding fans?
29.4% of Equity crowdfunding fans are female, 70.6% are male, with an average age of 43.2 years.
Which brands do Equity crowdfunding fans like most?
Equity crowdfunding fans show strongest brand affinity for Luxury box (21.88×), BlaBlaCar (10.1×), and Damascus (7.13×) over the country average.
Where do Equity crowdfunding fans live in Germany?
Equity crowdfunding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,656), Bayern (reach 86,479), and Baden-Württemberg (reach 43,989). These three regions account for the largest share of the active audience.
What other brands do Equity crowdfunding fans also like?
Beyond Equity crowdfunding itself, the audience over-indexes on BlaBlaCar (10.1×), Damascus (7.13×), Futures contract (3.4×), and Design (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equity crowdfunding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.