E-Trade Audience in Germany
E-Trade has an estimated audience of 430,052 people in Germany. 28.1% are female, 71.9% are male, average age 43.6. Top regions: Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities: Tipico, TradingView, Bwin, trader, Swing trading.
The average E-Trade fan in Germany is 43.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities include Tipico, TradingView, Bwin, with strongest over-indexing on Tipico (7.34× the country average). Demographically, the E-Trade audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of E-Trade fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 43.6 |
| Estimated audience size | 430,052 |
Audience persona
The typical E-Trade fan in Germany is more male, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 97,379 | 1.41× |
| Hessen | 75,047 | 2.29× |
| Nordrhein-Westfalen | 59,533 | 0.63× |
| Baden-Württemberg | 49,462 | 0.84× |
| Berlin | 47,645 | 2.48× |
| Brandenburg | 45,083 | 3.38× |
| Rheinland-Pfalz | 29,062 | 1.35× |
| Niedersachsen | 16,141 | 0.39× |
| Sachsen | 9,345 | 0.44× |
| Hamburg | 7,141 | 0.73× |
| Schleswig-Holstein | 5,648 | 0.37× |
| Thüringen | 3,295 | 0.3× |
| Sachsen-Anhalt | 3,151 | 0.28× |
| Saarland | 1,980 | 0.37× |
| Mecklenburg-Vorpommern | 1,949 | 0.24× |
| Bremen | 1,816 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 7.34× | Games |
| TradingView | 6.95× | Business & Career |
| Bwin | 7.82× | Games |
| trader | 23.92× | |
| Swing trading | 9.86× | Business & Career |
| Polymarket | 6.41× | Business & Career |
| Yahoo! Finance | 12.68× | Business & Career |
| FXCM | 9.24× | Business & Career |
| Technical analysis | 9.66× | Business & Career |
| Day trading | 8.92× | Business & Career |
| Trading strategy | 9.13× | Business & Career |
| Subaru Outback | 25.79× | Cars & Mobility |
| MarketWatch | 13.39× | Business & Career |
| Subaru Forester | 17.53× | Cars & Mobility |
| Cupra | 5.87× | Cars & Mobility |
| Futures contract | 3.23× | Business & Career |
| Bet365 | 7.5× | Games |
| Investing online | 12.72× | Business & Career |
| Trade Republic | 4.79× | Business & Career |
| Forex Online Trading | 9.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.89 |
| Risk Appetite | THRILL | 3.22 |
| Early Adopter Mentality | POWER | 1.48 |
| Sports Activity | POWER | 1.21 |
| Travelling | THRILL | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.8% |
| India | 7.8% |
| Ethiopia | 4.3% |
See E-Trade audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does E-Trade have in Germany?
E-Trade has an estimated audience of 430,052 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of E-Trade fans?
28.1% of E-Trade fans are female, 71.9% are male, with an average age of 43.6 years.
Which brands do E-Trade fans like most?
E-Trade fans show strongest brand affinity for Tipico (7.34×), TradingView (6.95×), and Bwin (7.82×) over the country average.
Where do E-Trade fans live in Germany?
E-Trade fans in Germany are most concentrated in Bayern (reach 97,379), Hessen (reach 75,047), and Nordrhein-Westfalen (reach 59,533). These three regions account for the largest share of the active audience.
What other brands do E-Trade fans also like?
Beyond E-Trade itself, the audience over-indexes on TradingView (6.95×), Bwin (7.82×), trader (23.92×), and Swing trading (9.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for E-Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.