Subaru Forester Audience in Germany
Subaru Forester has an estimated audience of 315,861 people in Germany. 23.0% are female, 77.0% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drag racing, TikTok, Superman, Auto maintenance, Subaru.
The average Subaru Forester fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drag racing, TikTok, Superman, with strongest over-indexing on Drag racing (10.05× the country average). Demographically, the Subaru Forester audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Subaru Forester fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 38.2 |
| Estimated audience size | 315,861 |
Audience persona
The typical Subaru Forester fan in Germany is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Drag racing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,914 | 0.92× |
| Bayern | 59,365 | 1.17× |
| Baden-Württemberg | 45,703 | 1.06× |
| Hessen | 29,722 | 1.23× |
| Niedersachsen | 27,403 | 0.89× |
| Rheinland-Pfalz | 22,026 | 1.39× |
| Sachsen | 17,350 | 1.12× |
| Thüringen | 11,461 | 1.42× |
| Brandenburg | 10,242 | 1.05× |
| Berlin | 10,234 | 0.72× |
| Schleswig-Holstein | 8,869 | 0.78× |
| Sachsen-Anhalt | 7,690 | 0.94× |
| Mecklenburg-Vorpommern | 5,733 | 0.95× |
| Hamburg | 5,366 | 0.75× |
| Saarland | 4,167 | 1.07× |
| Bremen | 1,386 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drag racing | 10.05× | Cars & Mobility |
| TikTok | 3.32× | Internet & Social Media |
| Superman | 5.25× | Movies & TV |
| Auto maintenance | 7.04× | Cars & Mobility |
| Subaru | 11.99× | Cars & Mobility |
| Toyota Land Cruiser | 12.54× | Cars & Mobility |
| Aftermarket (automotive) | 12.9× | Cars & Mobility |
| All-terrain vehicle | 7× | Cars & Mobility |
| Driving | 5.09× | Cars & Mobility |
| Honda Civic | 9.7× | Cars & Mobility |
| Max Verstappen | 7.82× | Sports |
| Reading | 2.09× | Literature |
| Auto show | 9.34× | Cars & Mobility |
| Vintage car | 6.76× | Cars & Mobility |
| Backcountry skiing | 5.77× | Sports |
| Action figure | 7.07× | Kids & Family |
| Extreme sport | 4.79× | Sports |
| Muscle car | 6.74× | Cars & Mobility |
| Lewis Hamilton | 7.6× | Sports |
| Local bike shop | 7.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.75 |
| Family Orientation | CONSERVATISM | 1.47 |
| Sustainability | BALANCE | 1.15 |
| Sports Activity | POWER | 1.13 |
| Early Adopter Mentality | POWER | 1.13 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Japan | 6.2% |
| Australia | 5.5% |
See Subaru Forester audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Subaru Forester have in Germany?
Subaru Forester has an estimated audience of 315,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Subaru Forester fans?
23.0% of Subaru Forester fans are female, 77.0% are male, with an average age of 38.2 years.
Which brands do Subaru Forester fans like most?
Subaru Forester fans show strongest brand affinity for Drag racing (10.05×), TikTok (3.32×), and Superman (5.25×) over the country average.
Where do Subaru Forester fans live in Germany?
Subaru Forester fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,914), Bayern (reach 59,365), and Baden-Württemberg (reach 45,703). These three regions account for the largest share of the active audience.
What other brands do Subaru Forester fans also like?
Beyond Subaru Forester itself, the audience over-indexes on TikTok (3.32×), Superman (5.25×), Auto maintenance (7.04×), and Subaru (11.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Subaru Forester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.