Rascasse Audience Intelligence

Subaru Forester Audience in Germany

A data profile of the people who buy, follow and care about Subaru Forester in Germany — modelled from more than twelve digital signal sources. Subaru Forester has an estimated audience of 314,496 people in Germany.

#265among Car type in Germany#260among Car Model in Germany#747in Cars & Mobility

The average Subaru Forester fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drag racing, TikTok, Superman, with strongest over-indexing on Drag racing (10.05× the country average).

Demographically, the Subaru Forester audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Subaru Forester fan in Germany is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Drag racing.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subaru Forester profile in Germany.

Audience size
314K
in Germany
Gender
23.0%♀
77.0% male
Age
38.2
average years
Country rank
#16723
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subaru Forester fans

23.0% are female, 77.0% are male, average age 38.2.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Subaru Forester audience in Germany
MetricValue
Female23.0%
Male77.0%
Average age38.2
Estimated audience size314,496
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Subaru Forester audience in Germany
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4924%
50+17%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Subaru Forester audience comes from Germany.

Worldwide audience distribution share by country for Subaru Forester
CountryShare
United States30.6%
Japan6.1%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subaru Forester audience in Germany is strongest.

Fig. 05

Top regions by affinity

Subaru Forester fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.45×
02Rheinland-Pfalz~20K1.30×
03Hessen~30K1.17×
04Sachsen~20K1.14×
05Bayern~60K1.12×
06Saarland~4K1.12×
07Brandenburg~10K1.10×
08Baden-Württemberg~40K1.04×
09Mecklenburg-Vorpommern~6K1.04×
10Sachsen-Anhalt~8K1.01×
11Nordrhein-Westfalen~60K0.91×
12Niedersachsen~30K0.86×
13Schleswig-Holstein~9K0.80×
14Hamburg~5K0.75×
15Berlin~10K0.69×
16Bremen~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Subaru Forester, Germany
0.64×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subaru Forester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subaru Forester audience
#·InterestCategoryAffinity×
01Aftermarket (automotive)Cars & Mobility12.90×
02Toyota Land CruiserCars & Mobility12.54×
03SubaruCars & Mobility11.99×
04Drag racingCars & Mobility10.05×
05Honda CivicCars & Mobility9.70×
06Auto showCars & Mobility9.34×
07Max VerstappenSports7.82×
08Lewis HamiltonSports7.60×
09Action figureKids & Family7.07×
10Auto maintenanceCars & Mobility7.04×
11All-terrain vehicleCars & Mobility7.00×
12Vintage carCars & Mobility6.76×
13Muscle carCars & Mobility6.74×
14Backcountry skiingSports5.77×
15SupermanMovies & TV5.25×
16SnapchatInternet & Social Media5.20×
17DrivingCars & Mobility5.09×
18Extreme sportSports4.79×
19TikTokInternet & Social Media3.32×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subaru Forester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subaru Forester audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.02×
IndividualismJOY2.30×
TravellingTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subaru Forester audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Family OrientationCONSERVATISM0.87×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subaru Forester have in Germany?

Subaru Forester has an estimated audience of 314,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Subaru Forester fans?

23.0% of Subaru Forester fans are female, 77.0% are male, with an average age of 38.2 years.

03

Which brands do Subaru Forester fans like most?

Subaru Forester fans show strongest brand affinity for Drag racing (10.05×), TikTok (3.32×), and Superman (5.25×) over the country average.

04

Where do Subaru Forester fans live in Germany?

Subaru Forester fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Subaru Forester fans also like?

Beyond Subaru Forester itself, the audience over-indexes on TikTok (3.32×), Superman (5.25×), Auto maintenance (7.04×), and Subaru (11.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Subaru Forester audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Subaru Forester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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