trader Audience in Germany
trader has an estimated audience of 255,333 people in Germany. 46.4% are female, 53.6% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Cocktail, VfL Wolfsburg, Progressive rock, CAC 40.
The average trader fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Cocktail, VfL Wolfsburg, with strongest over-indexing on Gil Ofarim (2.49× the country average). Demographically, the trader audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Topic
Demographics of trader fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 35.8 |
| Estimated audience size | 255,333 |
Audience persona
The typical trader fan in Germany is balanced, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,014 | 1.07× |
| Bayern | 37,221 | 0.91× |
| Baden-Württemberg | 29,247 | 0.84× |
| Niedersachsen | 22,030 | 0.89× |
| Hamburg | 21,791 | 3.78× |
| Hessen | 20,644 | 1.06× |
| Rheinland-Pfalz | 11,226 | 0.88× |
| Schleswig-Holstein | 10,345 | 1.13× |
| Sachsen | 9,901 | 0.79× |
| Berlin | 9,139 | 0.8× |
| Thüringen | 5,415 | 0.83× |
| Brandenburg | 5,159 | 0.65× |
| Sachsen-Anhalt | 4,793 | 0.72× |
| Mecklenburg-Vorpommern | 3,680 | 0.75× |
| Saarland | 2,304 | 0.73× |
| Bremen | 2,085 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.49× | Music & Radio |
| Cocktail | 2.09× | Food & Beverages |
| VfL Wolfsburg | 2.65× | Sports |
| Progressive rock | 1.95× | Music & Radio |
| CAC 40 | 1.79× | Business & Career |
| Handmade Gifts | 2.27× | Kids & Family |
| Braun Büffel | 10.06× | Fashion & Accessoires |
| Mothercare | 2.1× | Kids & Family |
| County Leitrim | 7.99× | Travel & Leisure |
| Harriet Tubman | 6.82× | Politics & Society |
| Molly Hatchet | 12.32× | Music & Radio |
| Stradivarius | 1.53× | Shopping |
| Jaguar F-Pace | 5.6× | Cars & Mobility |
| Humans (TV series) | 4.47× | Movies & TV |
| Chorzów | 20× | Travel & Leisure |
| Home Delivery | 2.21× | Food & Beverages |
| Icon (magazine) | 1.99× | Arts & Culture |
| San Gil | 3.26× | Travel & Leisure |
| Business English | 2.02× | Business & Career |
| Peugeot 308 | 2.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 10.4 |
| Career Orientation | POWER | 2.83 |
| Travelling | THRILL | 2.05 |
| Early Adopter Mentality | POWER | 1.66 |
| Individualism | JOY | 1.61 |
| Mindfulness | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.6% |
| India | 13.4% |
| Saudi Arabia | 13.3% |
See trader audiences in other countries
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does trader have in Germany?
trader has an estimated audience of 255,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of trader fans?
46.4% of trader fans are female, 53.6% are male, with an average age of 35.8 years.
Which brands do trader fans like most?
trader fans show strongest brand affinity for Gil Ofarim (2.49×), Cocktail (2.09×), and VfL Wolfsburg (2.65×) over the country average.
Where do trader fans live in Germany?
trader fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,014), Bayern (reach 37,221), and Baden-Württemberg (reach 29,247). These three regions account for the largest share of the active audience.
What other brands do trader fans also like?
Beyond trader itself, the audience over-indexes on Cocktail (2.09×), VfL Wolfsburg (2.65×), Progressive rock (1.95×), and CAC 40 (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.