trader Audience in Germany
A data profile of the people who buy, follow and care about trader in Germany — modelled from more than twelve digital signal sources. trader has an estimated audience of 255,333 people in Germany.
The average trader fan in Germany is 35.8 years old, balanced, and lives primarily in Hamburg.
The audience is concentrated in Hamburg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Day trader, Stock market, Soulmate, with strongest over-indexing on Day trader (206.42× the country average).
Demographically, the trader audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical trader fan in Germany is balanced, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Day trader.
At a glance
The key figures that characterise the trader profile in Germany.
Search interest · 12-month trend
Demographics of trader fans
46.4% are female, 53.6% are male, average age 35.8.
Gender split
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 35.8 |
| Estimated audience size | 255,333 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 16% |
Geography
Where the trader audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~60K | 9.78× | |
| 02 | Schleswig-Holstein | ~8K | 0.91× | |
| 03 | Bremen | ~2K | 0.87× | |
| 04 | Hessen | ~20K | 0.85× | |
| 05 | Nordrhein-Westfalen | ~50K | 0.84× | |
| 06 | Thüringen | ~5K | 0.78× | |
| 07 | Rheinland-Pfalz | ~10K | 0.75× | |
| 08 | Saarland | ~2K | 0.75× | |
| 09 | Bayern | ~30K | 0.74× | |
| 10 | Niedersachsen | ~20K | 0.72× | |
| 11 | Mecklenburg-Vorpommern | ~3K | 0.72× | |
| 12 | Sachsen-Anhalt | ~5K | 0.70× | |
| 13 | Baden-Württemberg | ~20K | 0.67× | |
| 14 | Sachsen | ~8K | 0.64× | |
| 15 | Berlin | ~7K | 0.64× | |
| 16 | Brandenburg | ~5K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the trader audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Day trader | Business & Career | 206.42× | ||
| 02 | Soulmate | Kids & Family | 42.57× | ||
| 03 | Block chain (database) | Technology & Electronics | 30.42× | ||
| 04 | E-Trade | Business & Career | 23.92× | ||
| 05 | Forex Online Trading | Business & Career | 22.83× | ||
| 06 | Warren Buffett | Business & Career | 20.83× | ||
| 07 | Home insurance | Business & Career | 20.00× | ||
| 08 | Pickleball | Sports | 20.00× | ||
| 09 | American Music Award | Music & Radio | 18.43× | ||
| 10 | Term life insurance | Business & Career | 17.86× | ||
| 11 | Stock market | Business & Career | 17.84× | ||
| 12 | Bitcoin | Business & Career | 15.34× | ||
| 13 | Asset management | Business & Career | 12.45× | ||
| 14 | Morocco | Travel & Leisure | 10.40× | ||
| 15 | Michelle Pfeiffer | Movies & TV | 7.51× | ||
| 16 | Food processing | Food & Beverages | 6.08× | ||
| 17 | Banking | Business & Career | 4.23× | ||
| 18 | Hermès | Fashion & Accessoires | 3.64× | ||
| 19 | Postbank | Business & Career | 2.72× | ||
| 20 | Commerzbank | Business & Career | 2.46× |
Personality of the trader audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 27.52× | |
| Career Orientation | POWER | 2.92× | |
| Individualism | JOY | 2.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.57× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.80× |
Frequently asked questions
How many fans does trader have in Germany?
trader has an estimated audience of 255,333 people in Germany, concentrated in Hamburg and Nordrhein-Westfalen.
What is the gender split and age of trader fans?
46.4% of trader fans are female, 53.6% are male, with an average age of 35.8 years.
Which brands do trader fans like most?
trader fans show strongest brand affinity for Day trader (206.42×), Stock market (17.84×), and Soulmate (42.57×) over the country average.
Where do trader fans live in Germany?
trader fans in Germany are most concentrated in Hamburg (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do trader fans also like?
Beyond trader itself, the audience over-indexes on Stock market (17.84×), Soulmate (42.57×), Home insurance (20×), and Forex Online Trading (22.83×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See trader audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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