Soulmate Audience in Germany
Soulmate has an estimated audience of 411,246 people in Germany. 71.5% are female, 28.5% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: trader, Outdoor Retailer, Julia Koschitz, Collien Ulmen-Fernandes, Jan Josef Liefers.
The average Soulmate fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include trader, Outdoor Retailer, Julia Koschitz, with strongest over-indexing on trader (42.57× the country average). Demographically, the Soulmate audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Soulmate fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 35.5 |
| Estimated audience size | 411,246 |
Audience persona
The typical Soulmate fan in Germany is more female, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for trader.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,311 | 0.85× |
| Bayern | 60,275 | 0.91× |
| Baden-Württemberg | 57,971 | 1.03× |
| Hessen | 39,990 | 1.28× |
| Niedersachsen | 37,364 | 0.94× |
| Sachsen | 23,406 | 1.16× |
| Rheinland-Pfalz | 18,331 | 0.89× |
| Berlin | 18,293 | 0.99× |
| Schleswig-Holstein | 15,801 | 1.07× |
| Hamburg | 10,641 | 1.14× |
| Brandenburg | 10,237 | 0.8× |
| Thüringen | 8,419 | 0.8× |
| Sachsen-Anhalt | 8,381 | 0.79× |
| Mecklenburg-Vorpommern | 6,434 | 0.82× |
| Bremen | 5,943 | 1.69× |
| Saarland | 4,210 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| trader | 42.57× | |
| Outdoor Retailer | 46.97× | Shopping |
| Julia Koschitz | 17.31× | Movies & TV |
| Collien Ulmen-Fernandes | 6.36× | Movies & TV |
| Jan Josef Liefers | 10.11× | Movies & TV |
| Chat GPT | 4.43× | Technology & Electronics |
| Tatort | 8.14× | Movies & TV |
| Til Schweiger | 10.51× | Movies & TV |
| Emilia Schüle | 9.59× | Movies & TV |
| Christoph Maria Herbst | 9.02× | Movies & TV |
| Elyas M'Barek | 10.2× | Movies & TV |
| Florian David Fitz | 11.42× | Movies & TV |
| Cairo | 14.49× | Travel & Leisure |
| Taobao | 13.87× | Shopping |
| Karoline Herfurth | 8.4× | Movies & TV |
| Moritz Bleibtreu | 12.49× | Movies & TV |
| Oman | 9.77× | Travel & Leisure |
| Gala | 2.52× | News |
| Palina Rojinski | 9.23× | Movies & TV |
| Zumba Dance | 9.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.4 |
| Sustainability | BALANCE | 1.93 |
| Pet Ownership | JOY | 1.63 |
| Spirituality | BALANCE | 1.59 |
| Sports Activity | POWER | 1.51 |
| LGBTQ+ Identity | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Brazil | 6.6% |
| Japan | 4.7% |
See Soulmate audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Soulmate have in Germany?
Soulmate has an estimated audience of 411,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soulmate fans?
71.5% of Soulmate fans are female, 28.5% are male, with an average age of 35.5 years.
Which brands do Soulmate fans like most?
Soulmate fans show strongest brand affinity for trader (42.57×), Outdoor Retailer (46.97×), and Julia Koschitz (17.31×) over the country average.
Where do Soulmate fans live in Germany?
Soulmate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,311), Bayern (reach 60,275), and Baden-Württemberg (reach 57,971). These three regions account for the largest share of the active audience.
What other brands do Soulmate fans also like?
Beyond Soulmate itself, the audience over-indexes on Outdoor Retailer (46.97×), Julia Koschitz (17.31×), Collien Ulmen-Fernandes (6.36×), and Jan Josef Liefers (10.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soulmate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.