Rascasse Audience Intelligence

Soulmate Audience in Germany

A data profile of the people who buy, follow and care about Soulmate in Germany — modelled from more than twelve digital signal sources. Soulmate has an estimated audience of 411,246 people in Germany.

#5196among Topic in Germany#282in Kids & Family

The average Soulmate fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jürgen Vogel, trader, Outdoor Retailer, with strongest over-indexing on Jürgen Vogel (23.19× the country average).

Demographically, the Soulmate audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soulmate fan in Germany is more female, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for Jürgen Vogel.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soulmate profile in Germany.

Audience size
411K
in Germany
Gender
71.5%♀
28.5% male
Age
35.5
average years
Country rank
#13709
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soulmate fans

71.5% are female, 28.5% are male, average age 35.5.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Soulmate audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age35.5
Estimated audience size411,246
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Soulmate audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4918%
50+14%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Soulmate audience comes from Germany.

Worldwide audience distribution share by country for Soulmate
CountryShare
United States31.1%
Brazil6.6%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soulmate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soulmate fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.76×
02Hessen~40K1.18×
03Sachsen~20K1.15×
04Hamburg~10K1.10×
05Schleswig-Holstein~20K1.03×
06Baden-Württemberg~50K0.96×
07Berlin~20K0.95×
08Niedersachsen~40K0.92×
09Thüringen~10K0.91×
10Saarland~5K0.91×
11Rheinland-Pfalz~20K0.90×
12Sachsen-Anhalt~9K0.89×
13Mecklenburg-Vorpommern~7K0.89×
14Brandenburg~10K0.87×
15Bayern~60K0.86×
16Nordrhein-Westfalen~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Soulmate, Germany
0.85×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soulmate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soulmate audience
#·InterestCategoryAffinity×
01Outdoor RetailerShopping46.97×
02traderTopic42.57×
03Jürgen VogelMovies & TV23.19×
04Julia KoschitzMovies & TV17.31×
05CairoTravel & Leisure14.49×
06TaobaoShopping13.87×
07Moritz BleibtreuMovies & TV12.49×
08Florian David FitzMovies & TV11.42×
09Til SchweigerMovies & TV10.51×
10Elyas M'BarekMovies & TV10.20×
11Jan Josef LiefersMovies & TV10.11×
12OmanTravel & Leisure9.77×
13Emilia SchüleMovies & TV9.59×
14Zumba DanceSports9.59×
15Palina RojinskiMovies & TV9.23×
16Christoph Maria HerbstMovies & TV9.02×
17Karoline HerfurthMovies & TV8.40×
18TatortMovies & TV8.14×
19Collien Ulmen-FernandesMovies & TV6.36×
20Chat GPTTechnology & Electronics4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soulmate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soulmate audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.51×
ExtroversionTHRILL1.47×
Risk AppetiteTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soulmate audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
DIY MentalityTHRILL0.89×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soulmate have in Germany?

Soulmate has an estimated audience of 411,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Soulmate fans?

71.5% of Soulmate fans are female, 28.5% are male, with an average age of 35.5 years.

03

Which brands do Soulmate fans like most?

Soulmate fans show strongest brand affinity for Jürgen Vogel (23.19×), trader (42.57×), and Outdoor Retailer (46.97×) over the country average.

04

Where do Soulmate fans live in Germany?

Soulmate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Soulmate fans also like?

Beyond Soulmate itself, the audience over-indexes on trader (42.57×), Outdoor Retailer (46.97×), Collien Ulmen-Fernandes (6.36×), and Julia Koschitz (17.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Soulmate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soulmate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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