Taobao Audience in Germany
A data profile of the people who buy, follow and care about Taobao in Germany — modelled from more than twelve digital signal sources. Taobao has an estimated audience of 525,690 people in Germany.
The average Taobao fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Beirut, Tmall, Gift card, with strongest over-indexing on Beirut (14.66× the country average).
Demographically, the Taobao audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Taobao fan in Germany is more female, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Beirut.
At a glance
The key figures that characterise the Taobao profile in Germany.
Search interest · 12-month trend
Audience demographics of Taobao
56.2% are female, 43.8% are male, average age 35.1.
Gender split
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 35.1 |
| Estimated audience size | 525,690 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Taobao audience comes from Germany.
| Country | Share |
|---|---|
| China | 33.3% |
| Taiwan | 8.8% |
| Japan | 7.1% |
Geography
Where the Taobao audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~70K | 1.67× | |
| 02 | Berlin | ~40K | 1.41× | |
| 03 | Hamburg | ~20K | 1.21× | |
| 04 | Bremen | ~6K | 1.19× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.12× | |
| 06 | Bayern | ~100K | 1.07× | |
| 07 | Baden-Württemberg | ~80K | 1.07× | |
| 08 | Schleswig-Holstein | ~20K | 0.97× | |
| 09 | Niedersachsen | ~50K | 0.90× | |
| 10 | Rheinland-Pfalz | ~30K | 0.90× | |
| 11 | Saarland | ~6K | 0.87× | |
| 12 | Brandenburg | ~10K | 0.82× | |
| 13 | Sachsen | ~20K | 0.81× | |
| 14 | Thüringen | ~10K | 0.73× | |
| 15 | Sachsen-Anhalt | ~10K | 0.71× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Taobao audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tmall | Shopping | 49.05× | ||
| 02 | Jumia | Fashion & Accessoires | 39.56× | ||
| 03 | Afrin, Syria | Travel & Leisure | 38.66× | ||
| 04 | Agadir | Travel & Leisure | 31.14× | ||
| 05 | American University of Beirut | Business & Career | 26.89× | ||
| 06 | Extra (retail) | Shopping | 26.62× | ||
| 07 | Home Based Business | Business & Career | 22.73× | ||
| 08 | Al Ahly SC | Sports | 16.72× | ||
| 09 | Riyadh | Travel & Leisure | 16.65× | ||
| 10 | Forex Factory | Business & Career | 16.19× | ||
| 11 | Beirut | Travel & Leisure | 14.66× | ||
| 12 | Hama | Technology & Electronics | 13.99× | ||
| 13 | Zumba Dance | Sports | 12.63× | ||
| 14 | Mohamed Salah | Sports | 12.55× | ||
| 15 | Forex signals | Business & Career | 11.69× | ||
| 16 | Syrian cuisine | Food & Beverages | 10.35× | ||
| 17 | Technical analysis | Business & Career | 9.59× | ||
| 18 | Import | Business & Career | 8.99× | ||
| 19 | FXCM | Business & Career | 8.85× | ||
| 20 | Gift card | Shopping | 7.00× |
Personality of the Taobao audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.87× | |
| Convenience Orientation | PREMIUM | 1.83× | |
| Mindfulness | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.80× |
Frequently asked questions
How many fans does Taobao have in Germany?
Taobao has an estimated audience of 525,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taobao fans?
56.2% of Taobao fans are female, 43.8% are male, with an average age of 35.1 years.
Which brands do Taobao fans like most?
Taobao fans show strongest brand affinity for Beirut (14.66×), Tmall (49.05×), and Gift card (7×) over the country average.
Where do Taobao fans live in Germany?
Taobao fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Taobao fans also like?
Beyond Taobao itself, the audience over-indexes on Tmall (49.05×), Gift card (7×), Jumia (39.56×), and Syrian cuisine (10.35×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Marketplace audiences in Germany
- Flipkart (679,319)
- Marktplaats.nl (478,205)
- AbeBooks (421,329)
- LetGo (304,834)
- Poshmark (146,092)
See Taobao audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taobao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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