Taobao Audience in Germany
Taobao has an estimated audience of 565,807 people in Germany. 56.2% are female, 43.8% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beirut, Tmall, Gift card, Jumia, Syrian cuisine.
The average Taobao fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beirut, Tmall, Gift card, with strongest over-indexing on Beirut (14.66× the country average). Demographically, the Taobao audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace
Demographics of Taobao fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 35.1 |
| Estimated audience size | 565,807 |
Audience persona
The typical Taobao fan in Germany is more female, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beirut.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,443 | 1.15× |
| Bayern | 99,172 | 1.09× |
| Baden-Württemberg | 82,910 | 1.07× |
| Hessen | 75,231 | 1.74× |
| Niedersachsen | 50,344 | 0.92× |
| Berlin | 37,106 | 1.47× |
| Rheinland-Pfalz | 25,572 | 0.9× |
| Sachsen | 22,342 | 0.81× |
| Schleswig-Holstein | 19,362 | 0.95× |
| Hamburg | 16,044 | 1.25× |
| Brandenburg | 13,367 | 0.76× |
| Thüringen | 9,649 | 0.67× |
| Sachsen-Anhalt | 9,481 | 0.65× |
| Mecklenburg-Vorpommern | 6,126 | 0.57× |
| Bremen | 5,725 | 1.18× |
| Saarland | 5,659 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beirut | 14.66× | Travel & Leisure |
| Tmall | 49.05× | Shopping |
| Gift card | 7× | Shopping |
| Jumia | 39.56× | Fashion & Accessoires |
| Syrian cuisine | 10.35× | Food & Beverages |
| Afrin, Syria | 38.66× | Travel & Leisure |
| Hama | 13.99× | Technology & Electronics |
| Home Based Business | 22.73× | Business & Career |
| Al Ahly SC | 16.72× | Sports |
| Forex Factory | 16.19× | Business & Career |
| Zumba Dance | 12.63× | Sports |
| Riyadh | 16.65× | Travel & Leisure |
| Forex signals | 11.69× | Business & Career |
| Agadir | 31.14× | Travel & Leisure |
| American University of Beirut | 26.89× | Business & Career |
| Import | 8.99× | Business & Career |
| Extra (retail) | 26.62× | Shopping |
| Technical analysis | 9.59× | Business & Career |
| FXCM | 8.85× | Business & Career |
| Creative Ideas | 7.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Creativity | OPEN | 1.58 |
| Travelling | THRILL | 1.57 |
| Quality Awareness | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.49 |
| Indulgence | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 33.0% |
| Taiwan | 8.7% |
| United States | 7.1% |
See Taobao audiences in other countries
More Marketplace audiences in Germany
- Flipkart (666,904)
- Craigslist (540,305)
- AbeBooks (411,745)
- Marktplaats.nl (379,336)
- LetGo (306,815)
Frequently asked questions
How many fans does Taobao have in Germany?
Taobao has an estimated audience of 565,807 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taobao fans?
56.2% of Taobao fans are female, 43.8% are male, with an average age of 35.1 years.
Which brands do Taobao fans like most?
Taobao fans show strongest brand affinity for Beirut (14.66×), Tmall (49.05×), and Gift card (7×) over the country average.
Where do Taobao fans live in Germany?
Taobao fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,443), Bayern (reach 99,172), and Baden-Württemberg (reach 82,910). These three regions account for the largest share of the active audience.
What other brands do Taobao fans also like?
Beyond Taobao itself, the audience over-indexes on Tmall (49.05×), Gift card (7×), Jumia (39.56×), and Syrian cuisine (10.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taobao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.