Rascasse Audience Intelligence

Import Audience in Germany

A data profile of the people who buy, follow and care about Import in Germany — modelled from more than twelve digital signal sources. Import has an estimated audience of 1,548,636 people in Germany.

#2358among Topic in Germany#403in Business & Career

The average Import fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar energy, Food processing, Beirut, with strongest over-indexing on Solar energy (3.25× the country average).

Demographically, the Import audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Import fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Import profile in Germany.

Audience size
1.5M
in Germany
Gender
32.0%♀
68.0% male
Age
41.3
average years
Country rank
#4328
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Import fans

32.0% are female, 68.0% are male, average age 41.3.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Import audience in Germany
MetricValue
Female32.0%
Male68.0%
Average age41.3
Estimated audience size1,548,636
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Import audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Import audience comes from Germany.

Worldwide audience distribution share by country for Import
CountryShare
United States9.0%
Brazil7.5%
Vietnam5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Import audience in Germany is strongest.

Fig. 05

Top regions by affinity

Import fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.37×
02Bremen~10K1.09×
03Nordrhein-Westfalen~400K1.04×
04Niedersachsen~200K1.04×
05Hamburg~40K1.04×
06Berlin~70K1.01×
07Baden-Württemberg~200K0.99×
08Brandenburg~50K0.98×
09Bayern~200K0.97×
10Thüringen~40K0.97×
11Sachsen~70K0.96×
12Sachsen-Anhalt~40K0.95×
13Rheinland-Pfalz~70K0.94×
14Schleswig-Holstein~50K0.94×
15Mecklenburg-Vorpommern~30K0.93×
16Saarland~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Import, Germany
0.89×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Import audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Import audience
#·InterestCategoryAffinity×
01TaobaoShopping8.99×
02Gordon RamseyFood & Beverages8.99×
03Food processingFood & Beverages6.53×
04BeirutTravel & Leisure5.84×
05Motor oilCars & Mobility5.56×
06Sandra BullockMovies & TV4.77×
07SixtCars & Mobility3.73×
08Solar energyHome & Garden3.25×
09EssoCars & Mobility3.23×
10RefrigeratorHome & Garden2.73×
11VacationsTravel & Leisure2.56×
12Efficient energy useTechnology & Electronics2.45×
13German languagePolitics & Society2.44×
14Used carCars & Mobility2.14×
15ADACCars & Mobility2.13×
16AutoScout24Cars & Mobility2.10×
17NatureHome & Garden1.95×
18Müller (company)Food & Beverages1.64×
19ImmoScout24Home & Garden1.61×
20CommerzbankBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Import audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Import audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Need for SecurityCONSERVATISM1.46×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Import audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
SustainabilityBALANCE0.74×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Import have in Germany?

Import has an estimated audience of 1,548,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Import fans?

32.0% of Import fans are female, 68.0% are male, with an average age of 41.3 years.

03

Which brands do Import fans like most?

Import fans show strongest brand affinity for Solar energy (3.25×), Food processing (6.53×), and Beirut (5.84×) over the country average.

04

Where do Import fans live in Germany?

Import fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Import fans also like?

Beyond Import itself, the audience over-indexes on Food processing (6.53×), Beirut (5.84×), Vacations (2.56×), and Motor oil (5.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Import audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Import. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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