Import Audience in Germany
Import has an estimated audience of 1,548,636 people in Germany. 32.0% are female, 68.0% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Pillow, Humans (TV series), Israel.
The average Import fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Pillow, with strongest over-indexing on Gil Ofarim (1.83× the country average). Demographically, the Import audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Import fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 41.3 |
| Estimated audience size | 1,548,636 |
Audience persona
The typical Import fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 363,423 | 1.07× |
| Bayern | 234,224 | 0.94× |
| Baden-Württemberg | 215,831 | 1.02× |
| Hessen | 166,567 | 1.41× |
| Niedersachsen | 158,707 | 1.06× |
| Sachsen | 72,416 | 0.95× |
| Berlin | 70,867 | 1.02× |
| Rheinland-Pfalz | 70,785 | 0.91× |
| Schleswig-Holstein | 52,009 | 0.94× |
| Brandenburg | 47,311 | 0.98× |
| Thüringen | 37,599 | 0.95× |
| Sachsen-Anhalt | 35,751 | 0.89× |
| Hamburg | 35,564 | 1.02× |
| Mecklenburg-Vorpommern | 27,240 | 0.92× |
| Bremen | 15,255 | 1.15× |
| Saarland | 14,375 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.83× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.58× | Home & Garden |
| Humans (TV series) | 5.48× | Movies & TV |
| Israel | 1.91× | Travel & Leisure |
| Building insulation | 3.99× | Home & Garden |
| Urban horticulture | 1.57× | Home & Garden |
| Kodi (software) | 2.28× | Technology & Electronics |
| Video izle | 2.56× | |
| Home Delivery | 1.99× | Food & Beverages |
| Grappling | 1.5× | Sports |
| Snow White (Fables) | 1.51× | Literature |
| Corfu (regional unit) | 2.07× | Travel & Leisure |
| Volvo V60 | 2.8× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.83× | Music & Radio |
| MK | 1.68× | Music & Radio |
| Metamorphoses | 1.91× | Literature |
| Alaska | 2.01× | Travel & Leisure |
| Staycation | 2.12× | Home & Garden |
| Motion Picture Association of America | 4.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.27 |
| Career Orientation | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
| Urban Lifestyle | OPEN | 1.16 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.0% |
| Brazil | 7.5% |
| Vietnam | 5.5% |
See Import audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Import have in Germany?
Import has an estimated audience of 1,548,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Import fans?
32.0% of Import fans are female, 68.0% are male, with an average age of 41.3 years.
Which brands do Import fans like most?
Import fans show strongest brand affinity for Gil Ofarim (1.83×), Stradivarius (1.97×), and Pillow (1.58×) over the country average.
Where do Import fans live in Germany?
Import fans in Germany are most concentrated in Nordrhein-Westfalen (reach 363,423), Bayern (reach 234,224), and Baden-Württemberg (reach 215,831). These three regions account for the largest share of the active audience.
What other brands do Import fans also like?
Beyond Import itself, the audience over-indexes on Stradivarius (1.97×), Pillow (1.58×), Humans (TV series) (5.48×), and Israel (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Import. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.