A data profile of the people who buy, follow and care about Import in Brazil — modelled from more than twelve digital signal sources. Import has an estimated audience of 7,143,697 people in Brazil.
Import has an estimated audience of 7,143,697 people in Brazil. 51.1% are female, 48.9% are male, average age 43.1. Top brand affinities: Instagram, Rock music, Country music, Shopping malls, Pop music.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.63× the country average).
Demographically, the Import audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Import fan in Brazil is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Import profile in Brazil.
51.1% are female, 48.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.1 |
| Estimated audience size | 7,143,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Import audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 9.0% |
| Brazil | 7.5% |
| Vietnam | 5.5% |
The strongest cross-interests of the Import audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masonry | Home & Garden | 2.11× | ||
| 02 | Submarino | Shopping | 1.84× | ||
| 03 | Rock music | Music & Radio | 1.76× | ||
| 04 | Pop music | Music & Radio | 1.74× | ||
| 05 | Fairy tale | Literature | 1.70× | ||
| 06 | Hip hop music | Music & Radio | 1.66× | ||
| 07 | MSN | News | 1.66× | ||
| 08 | Internet & Social Media | 1.63× | |||
| 09 | Country music | Music & Radio | 1.63× | ||
| 10 | Coritiba Foot Ball Club | Sports | 1.63× | ||
| 11 | Public transport | Cars & Mobility | 1.63× | ||
| 12 | Google Maps | Internet & Social Media | 1.61× | ||
| 13 | Shopping malls | Shopping | 1.59× | ||
| 14 | Dafiti | Fashion & Accessoires | 1.59× | ||
| 15 | Samsung | Technology & Electronics | 1.58× | ||
| 16 | Localiza | Cars & Mobility | 1.58× | ||
| 17 | Lodging | Travel & Leisure | 1.57× | ||
| 18 | Bossa nova | Music & Radio | 1.53× | ||
| 19 | Centauro | Cars & Mobility | 1.52× | ||
| 20 | Xiaomi | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Import. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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