Rascasse Audience Intelligence

Import Audience in United States

A data profile of the people who buy, follow and care about Import in United States — modelled from more than twelve digital signal sources. Import has an estimated audience of 8,498,502 people in United States.

#2613among Topic in United States#403in Business & Career

The average Import fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Logistics, United States Postal Service, Discount Tire, with strongest over-indexing on Logistics (2.96× the country average).

Demographically, the Import audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Import fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Logistics.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Import profile in United States.

Audience size
8.5M
in United States
Gender
43.9%♀
56.1% male
Age
43.2
average years
Country rank
#4182
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Import fans

43.9% are female, 56.1% are male, average age 43.2.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Import audience in United States
MetricValue
Female43.9%
Male56.1%
Average age43.2
Estimated audience size8,498,502
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Import audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Import audience comes from United States.

Worldwide audience distribution share by country for Import
CountryShare
United States9.0%
Brazil7.5%
Vietnam5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Import audience in United States is strongest.

Fig. 05

Top regions by affinity

Import fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.48×
02California~1M1.34×
03Georgia~300K1.33×
04Indiana~200K1.29×
05North Carolina~300K1.28×
06Mississippi~80K1.21×
07Alabama~100K1.19×
08Ohio~300K1.18×
09Kentucky~100K1.15×
10Louisiana~100K1.14×
11Kansas~80K1.14×
12Virginia~200K1.13×
13Tennessee~200K1.13×
14South Carolina~100K1.13×
15Hawaii~40K1.09×
16Arizona~200K1.05×
17Nevada~90K1.05×
18Washington~200K1.04×
19Oklahoma~100K1.03×
20Oregon~100K1.02×
21Washington, District of Columbia~30K1.00×
22Florida~600K0.99×
23Illinois~300K0.99×
24New Mexico~40K0.99×
25North Dakota~20K0.99×
26Maryland~100K0.98×
27Delaware~20K0.98×
28New Jersey~200K0.97×
29Missouri~100K0.97×
30Arkansas~70K0.97×
31Connecticut~80K0.96×
32New Hampshire~30K0.96×
33Colorado~100K0.95×
34New York~400K0.94×
35Nebraska~40K0.94×
36Alaska~20K0.94×
37Pennsylvania~300K0.92×
38Iowa~60K0.92×
39Massachusetts~200K0.91×
40Wisconsin~100K0.91×
41West Virginia~40K0.89×
42Montana~20K0.89×
43Michigan~200K0.88×
44Minnesota~100K0.87×
45South Dakota~20K0.87×
46Idaho~40K0.86×
47Rhode Island~20K0.85×
48Utah~60K0.84×
49Vermont~10K0.84×
50Maine~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Import, United States
0.82×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Import audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Import audience
#·InterestCategoryAffinity×
01Car clubCars & Mobility4.29×
02LogisticsBusiness & Career2.96×
03Web serverTechnology & Electronics2.90×
04Automobile repair shopCars & Mobility2.89×
05Rail transportTravel & Leisure2.49×
06Discount TireShopping2.38×
07NASDAQBusiness & Career2.03×
08Solar energyHome & Garden1.93×
09CarGurusCars & Mobility1.90×
10Real propertyHome & Garden1.78×
11CabinetryHome & Garden1.78×
12AuctionShopping1.76×
13Staples (Canada)Business & Career1.74×
14United Parcel ServiceBusiness & Career1.73×
15Ace HardwareHome & Garden1.70×
16Nordstrom rackFashion & Accessoires1.61×
17United States Postal ServiceBusiness & Career1.60×
18DrawingHome & Garden1.55×
19UniversityBusiness & Career1.53×
20GoogleInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Import audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Import audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.47×
Quality AwarenessPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Import audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Import have in United States?

Import has an estimated audience of 8,498,502 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Import fans?

43.9% of Import fans are female, 56.1% are male, with an average age of 43.2 years.

03

Which brands do Import fans like most?

Import fans show strongest brand affinity for Logistics (2.96×), United States Postal Service (1.6×), and Discount Tire (2.38×) over the country average.

04

Where do Import fans live in United States?

Import fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Import fans also like?

Beyond Import itself, the audience over-indexes on United States Postal Service (1.6×), Discount Tire (2.38×), Rail transport (2.49×), and Google (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Import audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Import. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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