Import Audience in United States

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Import has an estimated audience of 8,498,502 people in United States. 43.9% are female, 56.1% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Governor of Michigan, Vocal harmony, Hipster, Israel.

The average Import fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Governor of Michigan, Vocal harmony, with strongest over-indexing on Historic site (25.85× the country average). Demographically, the Import audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Import fans

Demographic split for Import audience in United States
MetricValue
Female43.9%
Male56.1%
Average age43.2
Estimated audience size8,498,502

Audience persona

The typical Import fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Import in United States
RegionReachAffinity
California1,311,6791.4×
Texas987,5461.35×
Florida656,3841.14×
New York528,2311.11×
Georgia351,3381.34×
North Carolina320,1801.25×
Illinois304,7841.08×
Virginia260,8991.26×
Pennsylvania260,5950.91×
Ohio256,8230.98×
Michigan213,3710.96×
New Jersey213,1740.99×
Arizona209,1681.21×
Washington204,0151.2×
Tennessee184,9051.08×
Indiana172,1681.11×
Massachusetts166,1510.99×
Maryland154,1511.05×
Missouri136,5361×
South Carolina130,6761.02×
Alabama128,0881.08×
Louisiana125,5861.15×
Colorado123,6950.92×
Oregon112,3681.15×
Wisconsin108,2440.85×
Minnesota105,1580.86×
Kentucky104,3030.98×
Oklahoma91,8900.97×
Mississippi88,5331.26×
Kansas82,7111.23×
Connecticut82,7030.97×
Nevada77,4430.94×
Utah66,5800.87×
Arkansas63,9420.91×
Iowa61,1540.87×
Hawaii43,0651.18×
New Mexico38,7350.91×
New Hampshire35,1681.05×
Nebraska35,1120.82×
West Virginia34,8700.88×
Idaho34,0040.8×
Washington, District of Columbia30,7121.2×
Rhode Island23,0830.85×
Maine21,7380.71×
Delaware19,6780.84×
Montana16,2590.69×
Alaska15,0330.83×
North Dakota14,2270.81×
South Dakota12,9350.66×
Vermont11,1330.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Import audience
BrandAffinityCategory
Historic site25.85×Arts & Culture
Governor of Michigan18.85×Politics & Society
Vocal harmony9.89×Music & Radio
Hipster19.4×Politics & Society
Israel4.11×Travel & Leisure
Goop10.32×Internet & Social Media
Fairy godmother13.3×Literature
Wok10.57×Food & Beverages
Grinch6.42×Movies & TV
Cherish (group)17.28×Music & Radio
Hibachi12.01×Food & Beverages
Google Home9.67×Technology & Electronics
headspace12.1×Health
Kendra Scott3.67×Fashion & Accessoires
El Paso County, Colorado15.4×Travel & Leisure
Grace Slick10.13×Music & Radio
TV Fanatic10.93×Movies & TV
No Escape (1994 film)11.12×Movies & TV
Mathcore7.64×Music & Radio
Nationality1.95×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Import audience
TraitClusterScore
PatriotismCONSERVATISM1.43
Quality AwarenessPREMIUM1.41
Price SensitivityPREMIUM1.37
Need for SecurityCONSERVATISM1.36
IndividualismJOY1.35
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Import
CountryShare
United States9.0%
Brazil7.5%
Vietnam5.5%

See Import audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Import have in United States?

Import has an estimated audience of 8,498,502 people in United States, concentrated in California and Texas.

What is the gender split and age of Import fans?

43.9% of Import fans are female, 56.1% are male, with an average age of 43.2 years.

Which brands do Import fans like most?

Import fans show strongest brand affinity for Historic site (25.85×), Governor of Michigan (18.85×), and Vocal harmony (9.89×) over the country average.

Where do Import fans live in United States?

Import fans in United States are most concentrated in California (reach 1,311,679), Texas (reach 987,546), and Florida (reach 656,384). These three regions account for the largest share of the active audience.

What other brands do Import fans also like?

Beyond Import itself, the audience over-indexes on Governor of Michigan (18.85×), Vocal harmony (9.89×), Hipster (19.4×), and Israel (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Import. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.