FXCM Audience in Germany
FXCM has an estimated audience of 1,457,219 people in Germany. 43.7% are female, 56.3% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: EToro, Commodity market, Day trader, Derivative (finance), Money management.
The average FXCM fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include EToro, Commodity market, Day trader, with strongest over-indexing on EToro (40.22× the country average). Demographically, the FXCM audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Consulting
Demographics of FXCM fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.0 |
| Estimated audience size | 1,457,219 |
Audience persona
The typical FXCM fan in Germany is more male, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for EToro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,631 | 0.87× |
| Bayern | 235,279 | 1× |
| Hessen | 218,502 | 1.97× |
| Baden-Württemberg | 199,463 | 1× |
| Niedersachsen | 109,643 | 0.77× |
| Berlin | 98,396 | 1.51× |
| Sachsen | 54,542 | 0.76× |
| Rheinland-Pfalz | 53,184 | 0.73× |
| Schleswig-Holstein | 45,551 | 0.87× |
| Brandenburg | 38,643 | 0.85× |
| Hamburg | 33,721 | 1.02× |
| Thüringen | 29,642 | 0.8× |
| Sachsen-Anhalt | 24,817 | 0.66× |
| Mecklenburg-Vorpommern | 20,081 | 0.72× |
| Saarland | 18,226 | 1.02× |
| Bremen | 17,886 | 1.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EToro | 40.22× | Business & Career |
| Commodity market | 76.92× | Business & Career |
| Day trader | 59.16× | Business & Career |
| Derivative (finance) | 58.48× | Business & Career |
| Money management | 38.79× | Business & Career |
| Stock market | 17.4× | Business & Career |
| Passive income | 24.96× | Business & Career |
| Mortgage calculator | 12.58× | Home & Garden |
| Swing trading | 15.38× | Business & Career |
| Bitcoin | 16.96× | Business & Career |
| Asset management | 12.51× | Business & Career |
| Property finder | 5.14× | Home & Garden |
| First-time buyer | 6.21× | Shopping |
| Warren Buffett | 12.12× | Business & Career |
| Copa Libertadores | 21.03× | Sports |
| Financial Times | 11.63× | News |
| Day trading | 9.61× | Business & Career |
| Ryanair | 3.17× | Travel & Leisure |
| Beirut | 7.4× | Travel & Leisure |
| Tour de France | 6.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 10.83 |
| Career Orientation | POWER | 2.19 |
| Luxury Orientation | PREMIUM | 2.13 |
| Sports Activity | POWER | 1.73 |
| Travelling | THRILL | 1.62 |
| DIY Mentality | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.6% |
| India | 8.2% |
| Saudi Arabia | 7.3% |
See FXCM audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
- Siemens Energy (1,907,708)
- Vistaprint (1,311,378)
- Yandex (1,303,116)
- TeamViewer (947,086)
Frequently asked questions
How many fans does FXCM have in Germany?
FXCM has an estimated audience of 1,457,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FXCM fans?
43.7% of FXCM fans are female, 56.3% are male, with an average age of 38.0 years.
Which brands do FXCM fans like most?
FXCM fans show strongest brand affinity for EToro (40.22×), Commodity market (76.92×), and Day trader (59.16×) over the country average.
Where do FXCM fans live in Germany?
FXCM fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,631), Bayern (reach 235,279), and Hessen (reach 218,502). These three regions account for the largest share of the active audience.
What other brands do FXCM fans also like?
Beyond FXCM itself, the audience over-indexes on Commodity market (76.92×), Day trader (59.16×), Derivative (finance) (58.48×), and Money management (38.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FXCM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.