Cryptocurrency Audience in Germany
Cryptocurrency has an estimated audience of 377,618 people in Germany. 28.3% are female, 71.7% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Polymarket, TradingView, Digital currency, FXCM, Swing trading.
The average Cryptocurrency fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Polymarket, TradingView, Digital currency, with strongest over-indexing on Polymarket (28.18× the country average). Demographically, the Cryptocurrency audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Cryptocurrency fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 33.7 |
| Estimated audience size | 377,618 |
Audience persona
The typical Cryptocurrency fan in Germany is more male, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for Polymarket.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,887 | 1.16× |
| Bayern | 74,169 | 1.22× |
| Baden-Württemberg | 56,565 | 1.1× |
| Niedersachsen | 40,052 | 1.09× |
| Hessen | 29,513 | 1.03× |
| Rheinland-Pfalz | 20,667 | 1.09× |
| Sachsen | 19,279 | 1.04× |
| Berlin | 15,968 | 0.95× |
| Schleswig-Holstein | 13,905 | 1.03× |
| Brandenburg | 11,091 | 0.95× |
| Hamburg | 10,301 | 1.21× |
| Thüringen | 8,150 | 0.85× |
| Sachsen-Anhalt | 7,277 | 0.74× |
| Mecklenburg-Vorpommern | 5,718 | 0.79× |
| Saarland | 4,288 | 0.92× |
| Bremen | 2,869 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polymarket | 28.18× | Business & Career |
| TradingView | 20.43× | Business & Career |
| Digital currency | 25.16× | Business & Career |
| FXCM | 23.86× | Business & Career |
| Swing trading | 20.67× | Business & Career |
| Forex signals | 24.15× | Business & Career |
| Forex signal | 18.61× | Business & Career |
| Stock exchange | 13.94× | Business & Career |
| Digital wallet | 12.91× | Internet & Social Media |
| Interactive Brokers | 37.67× | Business & Career |
| Trading strategy | 16.69× | Business & Career |
| Day trading | 14.72× | Business & Career |
| Bitpanda | 17.91× | Business & Career |
| Payment system | 10.33× | Shopping |
| Coinbase | 20.46× | Business & Career |
| XForex | 29.19× | Business & Career |
| Electronic trading platform | 16.27× | Business & Career |
| forex trader | 14.9× | Business & Career |
| Plus500 | 18.23× | Business & Career |
| Financial market | 9.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.92 |
| Early Adopter Mentality | POWER | 2.31 |
| Need for Security | CONSERVATISM | 1.65 |
| Career Orientation | POWER | 1.63 |
| Sustainability | BALANCE | 1.46 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 4.6% |
| India | 4.4% |
See Cryptocurrency audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Cryptocurrency have in Germany?
Cryptocurrency has an estimated audience of 377,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cryptocurrency fans?
28.3% of Cryptocurrency fans are female, 71.7% are male, with an average age of 33.7 years.
Which brands do Cryptocurrency fans like most?
Cryptocurrency fans show strongest brand affinity for Polymarket (28.18×), TradingView (20.43×), and Digital currency (25.16×) over the country average.
Where do Cryptocurrency fans live in Germany?
Cryptocurrency fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,887), Bayern (reach 74,169), and Baden-Württemberg (reach 56,565). These three regions account for the largest share of the active audience.
What other brands do Cryptocurrency fans also like?
Beyond Cryptocurrency itself, the audience over-indexes on TradingView (20.43×), Digital currency (25.16×), FXCM (23.86×), and Swing trading (20.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cryptocurrency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.