Rascasse Audience Intelligence

EToro Target Market in Germany

A data profile of the people who buy, follow and care about EToro in Germany — modelled from more than twelve digital signal sources. EToro has an estimated audience of 1,175,205 people in Germany.

#5among Broker / Crypto in Germany#723among Brand in Germany#515in Business & Career

The average EToro fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trade Republic, Scalable Capital, FXCM, with strongest over-indexing on Trade Republic (25.14× the country average).

Demographically, the EToro audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical EToro fan in Germany is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Trade Republic.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EToro profile in Germany.

Audience size
1.2M
in Germany
Gender
41.9%♀
58.1% male
Age
38.5
average years
Country rank
#5640
Brand in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EToro

41.9% are female, 58.1% are male, average age 38.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for EToro audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age38.5
Estimated audience size1,175,205
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the EToro audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

7.9%

of the worldwide EToro audience comes from Germany.

Worldwide audience distribution share by country for EToro
CountryShare
United States10.8%
Italy9.2%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EToro audience in Germany is strongest.

Fig. 05

Top regions by affinity

EToro customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K1.36×
02Sachsen~70K1.22×
03Berlin~60K1.16×
04Schleswig-Holstein~50K1.15×
05Hessen~100K1.12×
06Bayern~200K1.11×
07Baden-Württemberg~200K1.08×
08Saarland~20K1.03×
09Nordrhein-Westfalen~300K0.98×
10Brandenburg~30K0.92×
11Rheinland-Pfalz~50K0.90×
12Thüringen~30K0.90×
13Niedersachsen~100K0.85×
14Sachsen-Anhalt~30K0.84×
15Mecklenburg-Vorpommern~20K0.77×
16Bremen~8K0.74×
Fig. 06

Affinity by region

Affinity by region — EToro, Germany
0.74×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EToro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EToro audience
#·InterestCategoryAffinity×
01Scalable CapitalBusiness & Career34.34×
02BitvavoBusiness & Career34.34×
03Trade RepublicBusiness & Career25.14×
04Baader BankBusiness & Career23.78×
05FXCMBusiness & Career20.68×
06Forex signalsBusiness & Career19.23×
07Plus500Business & Career14.73×
08Forex signalBusiness & Career12.86×
09Electronic trading platformBusiness & Career12.10×
10MetaTrader 4Business & Career10.84×
11Day tradingBusiness & Career10.35×
12Forex Online TradingBusiness & Career8.94×
13forex traderBusiness & Career7.88×
14Technical analysisBusiness & Career7.70×
15Swing tradingBusiness & Career7.22×
16TradingViewBusiness & Career6.28×
17TipicoGames3.36×
18CommerzbankBusiness & Career2.66×
19PostbankBusiness & Career2.54×
20GermanyTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EToro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EToro audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.82×
Career OrientationPOWER3.00×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EToro audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.74×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EToro's target market in Germany?

EToro's target market in Germany covers an estimated 1,175,205 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of EToro customers?

41.9% of the EToro audience are female, 58.1% are male, with an average age of 38.5 years.

03

Which brands do EToro fans like most?

EToro fans show strongest brand affinity for Trade Republic (25.14×), Scalable Capital (34.34×), and FXCM (20.68×) over the country average.

04

Where do EToro fans live in Germany?

EToro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do EToro fans also like?

Beyond EToro itself, the audience over-indexes on Scalable Capital (34.34×), FXCM (20.68×), Forex signals (19.23×), and Bitvavo (34.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in Germany

See EToro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for EToro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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