EToro Audience in Germany

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EToro has an estimated audience of 1,209,840 people in Germany. 41.9% are female, 58.1% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trade Republic, Scalable Capital, FXCM, Forex signals, Bitvavo.

The average EToro fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trade Republic, Scalable Capital, FXCM, with strongest over-indexing on Trade Republic (25.14× the country average). Demographically, the EToro audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

Demographics of EToro fans

Demographic split for EToro audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age38.5
Estimated audience size1,209,840

Audience persona

The typical EToro fan in Germany is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Trade Republic.

Top regions in Germany

Top regions ranked by reach for EToro in Germany
RegionReachAffinity
Nordrhein-Westfalen271,1291.02×
Bayern229,3331.18×
Baden-Württemberg191,9531.16×
Hessen109,3571.19×
Niedersachsen108,4530.92×
Sachsen67,1151.13×
Berlin65,6801.21×
Rheinland-Pfalz54,8570.9×
Schleswig-Holstein43,9881.01×
Hamburg34,9631.28×
Brandenburg33,8480.9×
Thüringen25,4780.83×
Sachsen-Anhalt25,4370.81×
Mecklenburg-Vorpommern18,6490.81×
Saarland13,6100.92×
Bremen7,4460.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EToro audience
BrandAffinityCategory
Trade Republic25.14×Business & Career
Scalable Capital34.34×Business & Career
FXCM20.68×Business & Career
Forex signals19.23×Business & Career
Bitvavo34.34×Business & Career
Forex signal12.86×Business & Career
Baader Bank23.78×Business & Career
TradingView6.28×Business & Career
Day trading10.35×Business & Career
Plus50014.73×Business & Career
Electronic trading platform12.1×Business & Career
Commerzbank2.66×Business & Career
Tipico3.36×Games
Germany1.61×Travel & Leisure
Technical analysis7.7×Business & Career
MetaTrader 410.84×Business & Career
Postbank2.54×Business & Career
Forex Online Trading8.94×Business & Career
Swing trading7.22×Business & Career
forex trader7.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EToro audience
TraitClusterScore
Risk AppetiteTHRILL2.51
Career OrientationPOWER2.12
Early Adopter MentalityPOWER1.96
Urban LifestyleOPEN1.3
Social Media UsageJOY1.28
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for EToro
CountryShare
United States10.8%
Italy9.4%
Germany8.0%

See EToro audiences in other countries

More Broker / Crypto audiences in Germany

Frequently asked questions

How many fans does EToro have in Germany?

EToro has an estimated audience of 1,209,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of EToro fans?

41.9% of EToro fans are female, 58.1% are male, with an average age of 38.5 years.

Which brands do EToro fans like most?

EToro fans show strongest brand affinity for Trade Republic (25.14×), Scalable Capital (34.34×), and FXCM (20.68×) over the country average.

Where do EToro fans live in Germany?

EToro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,129), Bayern (reach 229,333), and Baden-Württemberg (reach 191,953). These three regions account for the largest share of the active audience.

What other brands do EToro fans also like?

Beyond EToro itself, the audience over-indexes on Scalable Capital (34.34×), FXCM (20.68×), Forex signals (19.23×), and Bitvavo (34.34×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for EToro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.