Scalable Capital Audience in Germany
Scalable Capital has an estimated audience of 1,229,495 people in Germany. 42.0% are female, 58.0% are male, average age 35.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: EToro, Home insurance, MarketWatch, Exchange-traded fund, Jotex.
The average Scalable Capital fan in Germany is 35.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include EToro, Home insurance, MarketWatch, with strongest over-indexing on EToro (21.18× the country average). Demographically, the Scalable Capital audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Scalable Capital fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 35.6 |
| Estimated audience size | 1,229,495 |
Audience persona
The typical Scalable Capital fan in Germany is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for EToro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 294,173 | 1.49× |
| Nordrhein-Westfalen | 283,098 | 1.05× |
| Baden-Württemberg | 206,832 | 1.23× |
| Hessen | 122,053 | 1.3× |
| Niedersachsen | 112,778 | 0.94× |
| Berlin | 81,313 | 1.48× |
| Rheinland-Pfalz | 55,573 | 0.9× |
| Sachsen | 53,646 | 0.89× |
| Schleswig-Holstein | 44,002 | 1× |
| Brandenburg | 33,859 | 0.89× |
| Hamburg | 32,952 | 1.19× |
| Thüringen | 21,152 | 0.68× |
| Sachsen-Anhalt | 20,618 | 0.65× |
| Mecklenburg-Vorpommern | 15,486 | 0.66× |
| Saarland | 11,652 | 0.77× |
| Bremen | 9,293 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EToro | 21.18× | Business & Career |
| Home insurance | 17.29× | Business & Career |
| MarketWatch | 17.66× | Business & Career |
| Exchange-traded fund | 11.77× | Business & Career |
| Jotex | 26.39× | Shopping |
| Stock market | 6.19× | Business & Career |
| Commerzbank | 2.62× | Business & Career |
| FC Bayern Munich | 1.83× | Sports |
| 2.2× | Internet & Social Media | |
| Hedge fund | 11.15× | Business & Career |
| Swing trading | 6.26× | Business & Career |
| Bitcoin | 7.73× | Business & Career |
| Beirut | 4.55× | Travel & Leisure |
| Google Drive | 3.04× | Technology & Electronics |
| Deutsche Bank | 2.57× | Business & Career |
| Passive income | 6.3× | Business & Career |
| Tipico | 2.29× | Games |
| Mobile banking | 7.32× | Business & Career |
| Google Maps | 1.71× | Internet & Social Media |
| Desktop computers | 3.34× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.14 |
| Career Orientation | POWER | 2.04 |
| Early Adopter Mentality | POWER | 1.78 |
| Sustainability | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.6% |
| Italy | 10.8% |
| Austria | 2.6% |
See Scalable Capital audiences in other countries
More Broker / Crypto audiences in Germany
- TradingView (4,051,758)
- Trade Republic (3,840,923)
- Revolut (2,425,241)
- EToro (1,209,841)
- Sbroker (1,091,499)
Frequently asked questions
How many fans does Scalable Capital have in Germany?
Scalable Capital has an estimated audience of 1,229,495 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Scalable Capital fans?
42.0% of Scalable Capital fans are female, 58.0% are male, with an average age of 35.6 years.
Which brands do Scalable Capital fans like most?
Scalable Capital fans show strongest brand affinity for EToro (21.18×), Home insurance (17.29×), and MarketWatch (17.66×) over the country average.
Where do Scalable Capital fans live in Germany?
Scalable Capital fans in Germany are most concentrated in Bayern (reach 294,173), Nordrhein-Westfalen (reach 283,098), and Baden-Württemberg (reach 206,832). These three regions account for the largest share of the active audience.
What other brands do Scalable Capital fans also like?
Beyond Scalable Capital itself, the audience over-indexes on Home insurance (17.29×), MarketWatch (17.66×), Exchange-traded fund (11.77×), and Jotex (26.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scalable Capital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.