A data profile of the people who buy, follow and care about Elyas M'Barek in Germany — modelled from more than twelve digital signal sources. Elyas M'Barek has an estimated audience of 1,354,084 people in Germany.
The average Elyas M'Barek fan in Germany is 29.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Harry Potter, Karoline Herfurth, Katja Riemann, with strongest over-indexing on Harry Potter (2.03× the country average).
Demographically, the Elyas M'Barek audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Extroversion, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Elyas M'Barek fan in Germany is more female, around 29.2 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Elyas M'Barek profile in Germany.
77.6% are female, 22.4% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 29.2 |
| Estimated audience size | 1,354,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 22% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Elyas M'Barek audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 68.6% |
| Austria | 7.1% |
| Switzerland | 3.9% |
Where the Elyas M'Barek audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.14× | |
| 02 | Brandenburg | ~50K | 1.10× | |
| 03 | Sachsen | ~70K | 1.06× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.05× | |
| 05 | Sachsen-Anhalt | ~40K | 1.02× | |
| 06 | Thüringen | ~30K | 1.02× | |
| 07 | Niedersachsen | ~100K | 1.01× | |
| 08 | Berlin | ~60K | 1.01× | |
| 09 | Baden-Württemberg | ~200K | 1.00× | |
| 10 | Schleswig-Holstein | ~50K | 0.99× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 0.98× | |
| 12 | Rheinland-Pfalz | ~60K | 0.97× | |
| 13 | Hamburg | ~30K | 0.97× | |
| 14 | Hessen | ~90K | 0.92× | |
| 15 | Saarland | ~10K | 0.90× | |
| 16 | Bremen | ~10K | 0.89× |
The strongest cross-interests of the Elyas M'Barek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Katja Riemann | Movies & TV | 8.91× | ||
| 02 | Max von der Groeben | Movies & TV | 8.91× | ||
| 03 | Jessica Schwarz | Movies & TV | 8.00× | ||
| 04 | Karoline Herfurth | Movies & TV | 7.86× | ||
| 05 | Florian David Fitz | Movies & TV | 7.50× | ||
| 06 | Josefine Preuß | Movies & TV | 6.63× | ||
| 07 | Türkisch für Anfänger | Movies & TV | 6.48× | ||
| 08 | Twilight (series) | Movies & TV | 6.30× | ||
| 09 | Stephanie Stumph | Movies & TV | 5.97× | ||
| 10 | Uschi Glas | Movies & TV | 4.62× | ||
| 11 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.26× | ||
| 12 | Collien Ulmen-Fernandes | Movies & TV | 2.64× | ||
| 13 | Deichmann | Shopping | 2.32× | ||
| 14 | Primark | Shopping | 2.28× | ||
| 15 | Rossmann | Shopping | 2.20× | ||
| 16 | Müller (company) | Food & Beverages | 2.12× | ||
| 17 | Barbie | Movies & TV | 2.09× | ||
| 18 | Harry Potter | Movies & TV | 2.03× | ||
| 19 | H&M | Shopping | 1.86× | ||
| 20 | Airbnb | Travel & Leisure | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.37× | |
| Sustainability | BALANCE | 1.24× | |
| Creativity | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Quality Awareness | PREMIUM | 0.73× | |
| Patriotism | CONSERVATISM | 0.74× |
Elyas M'Barek has an estimated audience of 1,354,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
77.6% of Elyas M'Barek fans are female, 22.4% are male, with an average age of 29.2 years.
Elyas M'Barek fans show strongest brand affinity for Harry Potter (2.03×), Karoline Herfurth (7.86×), and Katja Riemann (8.91×) over the country average.
Elyas M'Barek fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Elyas M'Barek itself, the audience over-indexes on Karoline Herfurth (7.86×), Katja Riemann (8.91×), Gute Zeiten, schlechte Zeiten (3.26×), and Jessica Schwarz (8×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Elyas M'Barek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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