Elyas M'Barek Audience in Germany

Elyas M'Barek has an estimated audience of 1,331,010 people in Germany. 77.6% are female, 22.4% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Karoline Herfurth, Gute Zeiten, schlechte Zeiten, Jessica Schwarz, Deichmann.
The average Elyas M'Barek fan in Germany is 29.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Karoline Herfurth, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Harry Potter (2.03× the country average). Demographically, the Elyas M'Barek audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Elyas M'Barek fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 29.2 |
| Estimated audience size | 1,331,010 |
Audience persona
The typical Elyas M'Barek fan in Germany is more female, around 29.2 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 308,237 | 1.06× |
| Bayern | 243,457 | 1.14× |
| Baden-Württemberg | 187,397 | 1.03× |
| Niedersachsen | 131,964 | 1.02× |
| Hessen | 96,827 | 0.95× |
| Sachsen | 69,907 | 1.07× |
| Rheinland-Pfalz | 66,837 | 1× |
| Berlin | 64,152 | 1.08× |
| Schleswig-Holstein | 48,185 | 1.01× |
| Brandenburg | 45,565 | 1.1× |
| Sachsen-Anhalt | 33,166 | 0.96× |
| Thüringen | 32,212 | 0.95× |
| Hamburg | 30,122 | 1× |
| Mecklenburg-Vorpommern | 23,274 | 0.92× |
| Saarland | 13,820 | 0.85× |
| Bremen | 9,778 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.03× | Movies & TV |
| Karoline Herfurth | 7.86× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.26× | Movies & TV |
| Jessica Schwarz | 8× | Movies & TV |
| Deichmann | 2.32× | Shopping |
| Katja Riemann | 8.91× | Movies & TV |
| Rossmann | 2.2× | Shopping |
| H&M | 1.86× | Shopping |
| Euphoria | 1.86× | Movies & TV |
| Florian David Fitz | 7.5× | Movies & TV |
| Uschi Glas | 4.62× | Movies & TV |
| Barbie | 2.09× | Movies & TV |
| Primark | 2.28× | Shopping |
| Stephanie Stumph | 5.97× | Movies & TV |
| Nina Chuba | 3.48× | Music & Radio |
| Let's Dance (German TV series) | 2.31× | Movies & TV |
| Airbnb | 1.77× | Travel & Leisure |
| Twilight (series) | 6.3× | Movies & TV |
| Heidi Klum | 3.05× | Fashion & Accessoires |
| Gala | 1.71× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Price Sensitivity | PREMIUM | 1.32 |
| Design Affinity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Creativity | OPEN | 1.21 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.2% |
| Austria | 7.3% |
| Switzerland | 4.2% |
See Elyas M'Barek audiences in other countries
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Frequently asked questions
How many fans does Elyas M'Barek have in Germany?
Elyas M'Barek has an estimated audience of 1,331,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Elyas M'Barek fans?
77.6% of Elyas M'Barek fans are female, 22.4% are male, with an average age of 29.2 years.
Which brands do Elyas M'Barek fans like most?
Elyas M'Barek fans show strongest brand affinity for Harry Potter (2.03×), Karoline Herfurth (7.86×), and Gute Zeiten, schlechte Zeiten (3.26×) over the country average.
Where do Elyas M'Barek fans live in Germany?
Elyas M'Barek fans in Germany are most concentrated in Nordrhein-Westfalen (reach 308,237), Bayern (reach 243,457), and Baden-Württemberg (reach 187,397). These three regions account for the largest share of the active audience.
What other brands do Elyas M'Barek fans also like?
Beyond Elyas M'Barek itself, the audience over-indexes on Karoline Herfurth (7.86×), Gute Zeiten, schlechte Zeiten (3.26×), Jessica Schwarz (8×), and Deichmann (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elyas M'Barek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.