Term life insurance Audience in Germany
Term life insurance has an estimated audience of 258,488 people in Germany. 52.2% are female, 47.8% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mark Zuckerberg, Forex signals, forex trader, Savings bank, Algorithmic trading.
The average Term life insurance fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mark Zuckerberg, Forex signals, forex trader, with strongest over-indexing on Mark Zuckerberg (23.19× the country average). Demographically, the Term life insurance audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Term life insurance fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.5 |
| Estimated audience size | 258,488 |
Audience persona
The typical Term life insurance fan in Germany is balanced, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mark Zuckerberg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 38,081 | 0.67× |
| Bayern | 31,556 | 0.76× |
| Baden-Württemberg | 25,187 | 0.71× |
| Hessen | 19,394 | 0.98× |
| Niedersachsen | 14,580 | 0.58× |
| Berlin | 14,152 | 1.22× |
| Rheinland-Pfalz | 11,878 | 0.92× |
| Schleswig-Holstein | 8,638 | 0.93× |
| Sachsen | 7,996 | 0.63× |
| Sachsen-Anhalt | 7,028 | 1.05× |
| Thüringen | 6,995 | 1.06× |
| Brandenburg | 6,731 | 0.84× |
| Saarland | 5,735 | 1.81× |
| Mecklenburg-Vorpommern | 5,687 | 1.15× |
| Bremen | 4,623 | 2.09× |
| Hamburg | 3,410 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mark Zuckerberg | 23.19× | Business & Career |
| Forex signals | 19.5× | Business & Career |
| forex trader | 16.21× | Business & Career |
| Savings bank | 9.58× | Business & Career |
| Algorithmic trading | 21.27× | Business & Career |
| Electronic trading platform | 15.72× | Business & Career |
| Forex Factory | 19.01× | Business & Career |
| Deutsche Bank | 5.66× | Business & Career |
| Forex Online Trading | 15.44× | Business & Career |
| Chennai Super Kings | 24.23× | Sports |
| Indian Premier League | 15.73× | Sports |
| FXCM | 10.91× | Business & Career |
| Infosys | 41.26× | Technology & Electronics |
| Trade Republic | 6.35× | Business & Career |
| Swing trading | 10.49× | Business & Career |
| KPMG | 17.68× | Business & Career |
| Options strategies | 24.4× | Business & Career |
| Indian Premier League | 6.67× | Sports |
| Funny Videos | 7.5× | Internet & Social Media |
| XForex | 20.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.73 |
| Travelling | THRILL | 3.45 |
| Career Orientation | POWER | 2.8 |
| Sustainability | BALANCE | 1.62 |
| Need for Security | CONSERVATISM | 1.59 |
| Early Adopter Mentality | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 19.9% |
| Japan | 14.4% |
See Term life insurance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Term life insurance have in Germany?
Term life insurance has an estimated audience of 258,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Term life insurance fans?
52.2% of Term life insurance fans are female, 47.8% are male, with an average age of 42.5 years.
Which brands do Term life insurance fans like most?
Term life insurance fans show strongest brand affinity for Mark Zuckerberg (23.19×), Forex signals (19.5×), and forex trader (16.21×) over the country average.
Where do Term life insurance fans live in Germany?
Term life insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 38,081), Bayern (reach 31,556), and Baden-Württemberg (reach 25,187). These three regions account for the largest share of the active audience.
What other brands do Term life insurance fans also like?
Beyond Term life insurance itself, the audience over-indexes on Forex signals (19.5×), forex trader (16.21×), Savings bank (9.58×), and Algorithmic trading (21.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Term life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.