Rascasse Audience Intelligence

Term life insurance Audience in Germany

A data profile of the people who buy, follow and care about Term life insurance in Germany — modelled from more than twelve digital signal sources. Term life insurance has an estimated audience of 258,488 people in Germany.

#6617among Topic in Germany#1279in Business & Career

The average Term life insurance fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Mark Zuckerberg, Forex signals, forex trader, with strongest over-indexing on Mark Zuckerberg (23.19× the country average).

Demographically, the Term life insurance audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Term life insurance fan in Germany is balanced, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Mark Zuckerberg.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Term life insurance profile in Germany.

Audience size
258K
in Germany
Gender
52.2%♀
47.8% male
Age
42.5
average years
Country rank
#19229
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6464%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Term life insurance fans

52.2% are female, 47.8% are male, average age 42.5.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Term life insurance audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age42.5
Estimated audience size258,488
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Term life insurance audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3913%
40-4924%
50+30%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Term life insurance audience comes from Germany.

Worldwide audience distribution share by country for Term life insurance
CountryShare
United States23.3%
India19.9%
Japan14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Term life insurance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Term life insurance fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~4K1.19×
02Bremen~3K1.18×
03Thüringen~8K1.17×
04Nordrhein-Westfalen~60K1.13×
05Schleswig-Holstein~10K1.09×
06Rheinland-Pfalz~10K1.03×
07Hessen~20K1.02×
08Sachsen-Anhalt~7K1.01×
09Berlin~10K1.00×
10Baden-Württemberg~30K0.98×
11Mecklenburg-Vorpommern~5K0.97×
12Niedersachsen~20K0.94×
13Brandenburg~7K0.93×
14Bayern~30K0.82×
15Sachsen~10K0.82×
16Hamburg~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Term life insurance, Germany
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Term life insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Term life insurance audience
#·InterestCategoryAffinity×
01Options strategiesBusiness & Career24.40×
02Chennai Super KingsSports24.23×
03Mark ZuckerbergBusiness & Career23.19×
04Algorithmic tradingBusiness & Career21.27×
05XForexBusiness & Career20.62×
06Forex signalsBusiness & Career19.50×
07Forex FactoryBusiness & Career19.01×
08KPMGBusiness & Career17.68×
09forex traderBusiness & Career16.21×
10Indian Premier LeagueSports15.73×
11Electronic trading platformBusiness & Career15.72×
12Forex Online TradingBusiness & Career15.44×
13OriginMusic & Radio14.64×
14FXCMBusiness & Career10.91×
15Swing tradingBusiness & Career10.49×
16Savings bankBusiness & Career9.58×
17Funny VideosInternet & Social Media7.50×
18Trade RepublicBusiness & Career6.35×
19Deutsche BankBusiness & Career5.66×
20FIFA World CupSports2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Term life insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Term life insurance audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.23×
Risk AppetiteTHRILL1.85×
TravellingTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Term life insurance audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.44×
ExtroversionTHRILL0.52×
PatriotismCONSERVATISM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Term life insurance have in Germany?

Term life insurance has an estimated audience of 258,488 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Term life insurance fans?

52.2% of Term life insurance fans are female, 47.8% are male, with an average age of 42.5 years.

03

Which brands do Term life insurance fans like most?

Term life insurance fans show strongest brand affinity for Mark Zuckerberg (23.19×), Forex signals (19.5×), and forex trader (16.21×) over the country average.

04

Where do Term life insurance fans live in Germany?

Term life insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Term life insurance fans also like?

Beyond Term life insurance itself, the audience over-indexes on Forex signals (19.5×), forex trader (16.21×), Savings bank (9.58×), and Algorithmic trading (21.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Term life insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Term life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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