KPMG Audience in Germany
KPMG has an estimated audience of 430,554 people in Germany. 40.3% are female, 59.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deloitte, Accenture, McKinsey & Company, Ernst & Young, Boston Consulting Group.
The average KPMG fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deloitte, Accenture, McKinsey & Company, with strongest over-indexing on Deloitte (47.51× the country average). Demographically, the KPMG audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of KPMG fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 38.1 |
| Estimated audience size | 430,554 |
Audience persona
The typical KPMG fan in Germany is more male, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Deloitte.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,391 | 1.26× |
| Bayern | 87,475 | 1.26× |
| Baden-Württemberg | 68,619 | 1.17× |
| Hessen | 52,167 | 1.59× |
| Berlin | 39,518 | 2.05× |
| Niedersachsen | 32,670 | 0.78× |
| Sachsen | 19,957 | 0.95× |
| Rheinland-Pfalz | 17,614 | 0.82× |
| Hamburg | 14,580 | 1.5× |
| Schleswig-Holstein | 10,937 | 0.71× |
| Brandenburg | 9,895 | 0.74× |
| Sachsen-Anhalt | 7,690 | 0.69× |
| Thüringen | 5,009 | 0.46× |
| Bremen | 3,604 | 0.98× |
| Saarland | 3,588 | 0.68× |
| Mecklenburg-Vorpommern | 3,087 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deloitte | 47.51× | Business & Career |
| Accenture | 39.07× | Business & Career |
| McKinsey & Company | 33.22× | Business & Career |
| Ernst & Young | 53.77× | Business & Career |
| Boston Consulting Group | 38.94× | Business & Career |
| WeTransfer | 6.41× | Internet & Social Media |
| PricewaterhouseCoopers | 40.67× | Business & Career |
| Commerzbank | 3.34× | Business & Career |
| Deutsche Bank | 4.08× | Business & Career |
| Bechtle | 13.15× | Technology & Electronics |
| Europe | 1.99× | Travel & Leisure |
| Food | 1.6× | Food & Beverages |
| Indeed.com | 2.96× | Business & Career |
| Germany | 1.52× | Travel & Leisure |
| Morgan Stanley | 21.57× | Business & Career |
| 2.09× | Internet & Social Media | |
| Tuxedo | 5.13× | Fashion & Accessoires |
| Michael Bully Herbig | 7.65× | Movies & TV |
| Roland Berger Strategy Consultants | 17.66× | Business & Career |
| Spiegel Online | 1.8× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.47 |
| Travelling | THRILL | 2.7 |
| Early Adopter Mentality | POWER | 2.32 |
| Sustainability | BALANCE | 1.74 |
| Quality Awareness | PREMIUM | 1.71 |
| Indulgence | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.6% |
| United States | 11.4% |
| United Kingdom | 6.0% |
See KPMG audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
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- FXCM (1,457,220)
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- Yandex (1,303,116)
Frequently asked questions
How many fans does KPMG have in Germany?
KPMG has an estimated audience of 430,554 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KPMG fans?
40.3% of KPMG fans are female, 59.7% are male, with an average age of 38.1 years.
Which brands do KPMG fans like most?
KPMG fans show strongest brand affinity for Deloitte (47.51×), Accenture (39.07×), and McKinsey & Company (33.22×) over the country average.
Where do KPMG fans live in Germany?
KPMG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,391), Bayern (reach 87,475), and Baden-Württemberg (reach 68,619). These three regions account for the largest share of the active audience.
What other brands do KPMG fans also like?
Beyond KPMG itself, the audience over-indexes on Accenture (39.07×), McKinsey & Company (33.22×), Ernst & Young (53.77×), and Boston Consulting Group (38.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KPMG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.