Rascasse Audience Intelligence

Tuxedo Audience in Germany

A data profile of the people who buy, follow and care about Tuxedo in Germany — modelled from more than twelve digital signal sources. Tuxedo has an estimated audience of 2,773,579 people in Germany.

#1415among Topic in Germany#130in Fashion & Accessoires

The average Tuxedo fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Camel (cigarette), Nature, Charles Leclerc, with strongest over-indexing on Camel (cigarette) (18.84× the country average).

Demographically, the Tuxedo audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tuxedo fan in Germany is more female, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Camel (cigarette).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tuxedo profile in Germany.

Audience size
2.8M
in Germany
Gender
56.8%♀
43.2% male
Age
41.4
average years
Country rank
#2342
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tuxedo fans

56.8% are female, 43.2% are male, average age 41.4.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Tuxedo audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age41.4
Estimated audience size2,773,579
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Tuxedo audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4926%
50+21%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Tuxedo audience comes from Germany.

Worldwide audience distribution share by country for Tuxedo
CountryShare
Italy9.1%
United States9.0%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tuxedo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tuxedo fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~600K1.31×
02Berlin~100K1.18×
03Nordrhein-Westfalen~700K1.17×
04Hessen~200K1.17×
05Baden-Württemberg~400K1.11×
06Hamburg~70K1.04×
07Rheinland-Pfalz~100K1.03×
08Saarland~30K0.97×
09Sachsen~100K0.95×
10Niedersachsen~300K0.94×
11Schleswig-Holstein~90K0.93×
12Thüringen~70K0.93×
13Bremen~20K0.93×
14Brandenburg~80K0.87×
15Mecklenburg-Vorpommern~40K0.82×
16Sachsen-Anhalt~60K0.80×
Fig. 06

Affinity by region

Affinity by region — Tuxedo, Germany
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tuxedo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tuxedo audience
#·InterestCategoryAffinity×
01Nicotine gumFood & Beverages56.77×
02Camel (cigarette)Food & Beverages18.84×
03Charles Schwab CorporationBusiness & Career16.64×
04Charles LeclercSports7.68×
05Reese WitherspoonMovies & TV7.24×
06Katie HolmesMovies & TV6.15×
07Real propertyHome & Garden3.07×
08LeggingsFashion & Accessoires2.77×
09Western UnionBusiness & Career2.75×
10RefrigeratorHome & Garden2.59×
11Singer-songwriterMusic & Radio2.17×
12VolunteeringPolitics & Society2.16×
13Google MapsInternet & Social Media2.11×
14NatureHome & Garden2.04×
15Distilled beverageFood & Beverages1.97×
16VacationsTravel & Leisure1.71×
17KauflandShopping1.58×
18TagesschauMovies & TV1.56×
19Netto Marken-DiscountShopping1.54×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tuxedo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tuxedo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.65×
TravellingTHRILL1.29×
Quality AwarenessPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tuxedo audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
ExtroversionTHRILL0.82×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tuxedo have in Germany?

Tuxedo has an estimated audience of 2,773,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tuxedo fans?

56.8% of Tuxedo fans are female, 43.2% are male, with an average age of 41.4 years.

03

Which brands do Tuxedo fans like most?

Tuxedo fans show strongest brand affinity for Camel (cigarette) (18.84×), Nature (2.04×), and Charles Leclerc (7.68×) over the country average.

04

Where do Tuxedo fans live in Germany?

Tuxedo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tuxedo fans also like?

Beyond Tuxedo itself, the audience over-indexes on Nature (2.04×), Charles Leclerc (7.68×), Google Maps (2.11×), and Tagesschau (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Tuxedo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tuxedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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