Tuxedo Audience in Germany
Tuxedo has an estimated audience of 2,773,579 people in Germany. 56.8% are female, 43.2% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Rossmann, Hays, Kansas, Unique Gifts, Christmas Gift.
The average Tuxedo fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Rossmann, Hays, Kansas, with strongest over-indexing on Kieser Training (11.95× the country average). Demographically, the Tuxedo audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tuxedo fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.4 |
| Estimated audience size | 2,773,579 |
Audience persona
The typical Tuxedo fan in Germany is more female, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 690,605 | 1.14× |
| Bayern | 560,459 | 1.26× |
| Baden-Württemberg | 425,922 | 1.13× |
| Hessen | 273,557 | 1.29× |
| Niedersachsen | 256,113 | 0.95× |
| Berlin | 152,083 | 1.23× |
| Rheinland-Pfalz | 142,558 | 1.03× |
| Sachsen | 138,639 | 1.02× |
| Schleswig-Holstein | 85,487 | 0.86× |
| Brandenburg | 71,648 | 0.83× |
| Hamburg | 64,852 | 1.03× |
| Thüringen | 61,671 | 0.87× |
| Sachsen-Anhalt | 51,617 | 0.72× |
| Mecklenburg-Vorpommern | 36,618 | 0.69× |
| Saarland | 31,931 | 0.94× |
| Bremen | 24,128 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 11.95× | Sports |
| Rossmann | 1.67× | Shopping |
| Hays, Kansas | 9.9× | Travel & Leisure |
| Unique Gifts | 1.9× | Shopping |
| Christmas Gift | 1.87× | Kids & Family |
| Stradivarius | 1.74× | Shopping |
| Birthday Gifts | 1.71× | Kids & Family |
| Snow White (Fables) | 1.87× | Literature |
| Israel | 1.57× | Travel & Leisure |
| Jack White | 1.52× | Movies & TV |
| Esra Erol | 3.98× | Movies & TV |
| KLIX (AM) | 1.61× | Music & Radio |
| L'Île-Rousse | 7.82× | Travel & Leisure |
| Loincloth | 1.75× | Fashion & Accessoires |
| Keck School of Medicine of USC | 6.04× | Business & Career |
| Samanyolu Haber | 2.25× | Movies & TV |
| Noodle (Gorillaz) | 1.58× | Music & Radio |
| Headhunters (film) | 2.28× | Movies & TV |
| Keeper (password manager) | 2.05× | Technology & Electronics |
| Porquerolles | 3.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.33 |
| Sports Activity | POWER | 1.19 |
| Travelling | THRILL | 1.18 |
| Creativity | OPEN | 1.16 |
| Design Affinity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 9.1% |
| United States | 9.0% |
| Germany | 4.9% |
See Tuxedo audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tuxedo have in Germany?
Tuxedo has an estimated audience of 2,773,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tuxedo fans?
56.8% of Tuxedo fans are female, 43.2% are male, with an average age of 41.4 years.
Which brands do Tuxedo fans like most?
Tuxedo fans show strongest brand affinity for Kieser Training (11.95×), Rossmann (1.67×), and Hays, Kansas (9.9×) over the country average.
Where do Tuxedo fans live in Germany?
Tuxedo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 690,605), Bayern (reach 560,459), and Baden-Württemberg (reach 425,922). These three regions account for the largest share of the active audience.
What other brands do Tuxedo fans also like?
Beyond Tuxedo itself, the audience over-indexes on Rossmann (1.67×), Hays, Kansas (9.9×), Unique Gifts (1.9×), and Christmas Gift (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tuxedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.