Rascasse Audience Intelligence

Camel (cigarette) Target Market in Germany

A data profile of the people who buy, follow and care about Camel (cigarette) in Germany — modelled from more than twelve digital signal sources. Camel (cigarette) has an estimated audience of 342,821 people in Germany.

#1among Tobacco in Germany#2007among Brand in Germany#782in Food & Beverages

The average Camel (cigarette) fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tuxedo, Tobacco pipe, Cigarette pack, with strongest over-indexing on Tuxedo (18.84× the country average).

Demographically, the Camel (cigarette) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Camel (cigarette) fan in Germany is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Tuxedo.

Category: Food & Beverages · Type: Brand · Subtype: Tobacco

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Camel (cigarette) profile in Germany.

Audience size
343K
in Germany
Gender
58.8%♀
41.2% male
Age
42.3
average years
Country rank
#15757
Brand in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Camel (cigarette)

58.8% are female, 41.2% are male, average age 42.3.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Camel (cigarette) audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age42.3
Estimated audience size342,821
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Camel (cigarette) audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4920%
50+31%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Camel (cigarette) audience comes from Germany.

Worldwide audience distribution share by country for Camel (cigarette)
CountryShare
United States28.5%
United Kingdom6.4%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Camel (cigarette) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Camel (cigarette) customers by region in Germany
#RegionReachAffinity×
01Hessen~20K1.23×
02Nordrhein-Westfalen~60K1.11×
03Niedersachsen~20K1.05×
04Rheinland-Pfalz~10K1.05×
05Hamburg~5K1.04×
06Bremen~2K1.04×
07Baden-Württemberg~30K1.01×
08Berlin~10K1.01×
09Bayern~40K1.00×
10Schleswig-Holstein~8K0.99×
11Thüringen~6K0.98×
12Saarland~3K0.96×
13Mecklenburg-Vorpommern~4K0.95×
14Sachsen~10K0.93×
15Brandenburg~7K0.90×
16Sachsen-Anhalt~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Camel (cigarette), Germany
0.86×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Camel (cigarette) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Camel (cigarette) audience
#·InterestCategoryAffinity×
01Philip Morris InternationalFood & Beverages72.75×
02Cigarette packFood & Beverages48.22×
03Tobacco pipeFood & Beverages45.30×
04Lucky StrikeFood & Beverages41.01×
05ZippoFood & Beverages36.27×
06Snuff (tobacco)Food & Beverages25.74×
07Smoking (rolling paper)Home & Garden24.03×
08CigaretteFood & Beverages23.61×
09LighterHome & Garden23.48×
10TobaccoFood & Beverages20.84×
11Electronic cigaretteFood & Beverages19.32×
12TuxedoFashion & Accessoires18.84×
13VuseFood & Beverages17.33×
14CigarFood & Beverages15.37×
15SmokingFood & Beverages15.35×
16ScarfaceMusic & Radio12.11×
17Hannover 96Sports3.52×
18SV Werder BremenSports1.92×
19BildNews1.72×
20TagesschauMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Camel (cigarette) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Camel (cigarette) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.34×
SpiritualityBALANCE1.32×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Camel (cigarette) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.91×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Camel (cigarette)'s target market in Germany?

Camel (cigarette)'s target market in Germany covers an estimated 342,821 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Camel (cigarette) customers?

58.8% of the Camel (cigarette) audience are female, 41.2% are male, with an average age of 42.3 years.

03

Which brands do Camel (cigarette) fans like most?

Camel (cigarette) fans show strongest brand affinity for Tuxedo (18.84×), Tobacco pipe (45.3×), and Cigarette pack (48.22×) over the country average.

04

Where do Camel (cigarette) fans live in Germany?

Camel (cigarette) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Camel (cigarette) fans also like?

Beyond Camel (cigarette) itself, the audience over-indexes on Tobacco pipe (45.3×), Cigarette pack (48.22×), Philip Morris International (72.75×), and Zippo (36.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tobacco audiences in Germany

See Camel (cigarette) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Camel (cigarette). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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