Camel (cigarette) Audience in Germany
Camel (cigarette) has an estimated audience of 165,752 people in Germany. 58.8% are female, 41.2% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tuxedo, Tobacco pipe, Cigarette pack, Cigarette, Tobacco.
The average Camel (cigarette) fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tuxedo, Tobacco pipe, Cigarette pack, with strongest over-indexing on Tuxedo (18.84× the country average). Demographically, the Camel (cigarette) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Tobacco
Demographics of Camel (cigarette) fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.3 |
| Estimated audience size | 165,752 |
Audience persona
The typical Camel (cigarette) fan in Germany is more female, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tuxedo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,244 | 1.13× |
| Bayern | 37,742 | 1.01× |
| Baden-Württemberg | 32,508 | 1.03× |
| Niedersachsen | 24,141 | 1.07× |
| Hessen | 21,870 | 1.24× |
| Rheinland-Pfalz | 12,374 | 1.07× |
| Berlin | 10,796 | 1.04× |
| Sachsen | 10,696 | 0.94× |
| Schleswig-Holstein | 7,981 | 0.96× |
| Brandenburg | 6,297 | 0.88× |
| Hamburg | 5,606 | 1.07× |
| Thüringen | 5,510 | 0.93× |
| Sachsen-Anhalt | 4,915 | 0.82× |
| Mecklenburg-Vorpommern | 4,105 | 0.93× |
| Saarland | 2,685 | 0.94× |
| Bremen | 1,959 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuxedo | 18.84× | Fashion & Accessoires |
| Tobacco pipe | 45.3× | Food & Beverages |
| Cigarette pack | 48.22× | Food & Beverages |
| Cigarette | 23.61× | Food & Beverages |
| Tobacco | 20.84× | Food & Beverages |
| Smoking | 15.35× | Food & Beverages |
| Electronic cigarette | 19.32× | Food & Beverages |
| Lighter | 23.48× | Home & Garden |
| Smoking (rolling paper) | 24.03× | Home & Garden |
| Cigar | 15.37× | Food & Beverages |
| Scarface | 12.11× | Music & Radio |
| Snuff (tobacco) | 25.74× | Food & Beverages |
| Bild | 1.72× | News |
| Wetter.com | 2.15× | Home & Garden |
| Vuse | 17.33× | Food & Beverages |
| Tagesschau | 1.62× | Movies & TV |
| Hannover 96 | 3.52× | Sports |
| John Player Special | 28.71× | Food & Beverages |
| Halls (cough drop) | 14.73× | Food & Beverages |
| SV Werder Bremen | 1.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.45 |
| Extroversion | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.26 |
| Price Sensitivity | PREMIUM | 1.13 |
| Pet Ownership | JOY | 1.1 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 7.6% |
| China | 5.5% |
See Camel (cigarette) audiences in other countries
More Tobacco audiences in Germany
- Bic (company) (193,961)
- Geekvape (181,320)
- Davidoff (130,412)
- Basic (cigarette) (121,680)
- Blu (105,872)
Frequently asked questions
How many fans does Camel (cigarette) have in Germany?
Camel (cigarette) has an estimated audience of 165,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Camel (cigarette) fans?
58.8% of Camel (cigarette) fans are female, 41.2% are male, with an average age of 42.3 years.
Which brands do Camel (cigarette) fans like most?
Camel (cigarette) fans show strongest brand affinity for Tuxedo (18.84×), Tobacco pipe (45.3×), and Cigarette pack (48.22×) over the country average.
Where do Camel (cigarette) fans live in Germany?
Camel (cigarette) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,244), Bayern (reach 37,742), and Baden-Württemberg (reach 32,508). These three regions account for the largest share of the active audience.
What other brands do Camel (cigarette) fans also like?
Beyond Camel (cigarette) itself, the audience over-indexes on Tobacco pipe (45.3×), Cigarette pack (48.22×), Cigarette (23.61×), and Tobacco (20.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Camel (cigarette). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.