Cigarette Audience in Germany
Cigarette has an estimated audience of 665,424 people in Germany. 49.9% are female, 50.1% are male, average age 40.4. Top brand affinities: Gordon Ramsey, Smoking, Google Earth, Tobacco, Tuxedo.
Top brand affinities include Gordon Ramsey, Smoking, Google Earth, with strongest over-indexing on Gordon Ramsey (18.47× the country average). Demographically, the Cigarette audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Food & Beverages · Type: Topic
Demographics of Cigarette fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.4 |
| Estimated audience size | 665,424 |
Audience persona
The typical Cigarette fan in Germany is balanced, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Gordon Ramsey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gordon Ramsey | 18.47× | Food & Beverages |
| Smoking | 11.91× | Food & Beverages |
| Google Earth | 7.25× | Internet & Social Media |
| Tobacco | 12.89× | Food & Beverages |
| Tuxedo | 5.1× | Fashion & Accessoires |
| Camel (cigarette) | 17.16× | Food & Beverages |
| Bild | 1.67× | News |
| Electronic cigarette | 11.24× | Food & Beverages |
| Tobacco pipe | 14.4× | Food & Beverages |
| Wetter.com | 1.87× | Home & Garden |
| SV Werder Bremen | 1.55× | Sports |
| Cigarette pack | 11.77× | Food & Beverages |
| More Nutrition | 1.66× | Health |
| Lighter | 10.21× | Home & Garden |
| Vuse | 11.57× | Food & Beverages |
| 1.6× | Internet & Social Media | |
| Helene Fischer | 1.54× | Music & Radio |
| Pleiteticker | 2.01× | News |
| Snuff (tobacco) | 15.09× | Food & Beverages |
| The Vintage Farmhouse | 14.53× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Community Orientation | OPEN | 1.34 |
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.29 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| France | 4.9% |
| United Kingdom | 4.2% |
See Cigarette audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.