A data profile of the people who buy, follow and care about Cigarette in Germany — modelled from more than twelve digital signal sources. Cigarette has an estimated audience of 665,424 people in Germany.
Cigarette has an estimated audience of 665,424 people in Germany. 49.9% are female, 50.1% are male, average age 40.4. Top brand affinities: Gordon Ramsey, Smoking, Google Earth, Camel (cigarette), Tobacco.
Top brand affinities include Gordon Ramsey, Smoking, Google Earth, with strongest over-indexing on Gordon Ramsey (18.47× the country average).
Demographically, the Cigarette audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Cigarette fan in Germany is balanced, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Gordon Ramsey.
The key figures that characterise the Cigarette profile in Germany.
49.9% are female, 50.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.4 |
| Estimated audience size | 665,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Cigarette audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.8% |
| France | 4.9% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Cigarette audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gordon Ramsey | Food & Beverages | 18.47× | ||
| 02 | Philip Morris International | Food & Beverages | 17.26× | ||
| 03 | Camel (cigarette) | Food & Beverages | 17.16× | ||
| 04 | Snuff (tobacco) | Food & Beverages | 15.09× | ||
| 05 | Tobacco pipe | Food & Beverages | 14.40× | ||
| 06 | Tobacco | Food & Beverages | 12.89× | ||
| 07 | Smoking | Food & Beverages | 11.91× | ||
| 08 | Cigarette pack | Food & Beverages | 11.77× | ||
| 09 | Vuse | Food & Beverages | 11.57× | ||
| 10 | Electronic cigarette | Food & Beverages | 11.24× | ||
| 11 | Lighter | Home & Garden | 10.21× | ||
| 12 | Google Earth | Internet & Social Media | 7.25× | ||
| 13 | Tuxedo | Fashion & Accessoires | 5.10× | ||
| 14 | Pleiteticker | News | 2.01× | ||
| 15 | Wetter.com | Home & Garden | 1.87× | ||
| 16 | Bild | News | 1.67× | ||
| 17 | More Nutrition | Health | 1.66× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | SV Werder Bremen | Sports | 1.55× | ||
| 20 | Helene Fischer | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Urban Lifestyle | OPEN | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.97× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Career Orientation | POWER | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.