Cigarette Audience in Germany
Cigarette has an estimated audience of 665,424 people in Germany. 49.9% are female, 50.1% are male, average age 40.4. Top brand affinities: Angry Orchard, Cigarette, Cerveza Quilmes, Gordon Ramsey, Pepsi ONE.
Top brand affinities include Angry Orchard, Cigarette, Cerveza Quilmes, with strongest over-indexing on Angry Orchard (34.07× the country average). Demographically, the Cigarette audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
Category: Food & Beverages · Type: Topic
Demographics of Cigarette fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.4 |
| Estimated audience size | 665,424 |
Audience persona
The typical Cigarette fan in Germany is balanced, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Angry Orchard.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Angry Orchard | 34.07× | Food & Beverages |
| Cigarette | 25.24× | Food & Beverages |
| Cerveza Quilmes | 21.61× | Food & Beverages |
| Gordon Ramsey | 18.47× | Food & Beverages |
| Pepsi ONE | 18.17× | Technology & Electronics |
| Philip Morris International | 17.26× | Food & Beverages |
| Camel (cigarette) | 17.16× | Food & Beverages |
| Antiques Roadshow | 16.79× | Movies & TV |
| World No Tobacco Day | 16.17× | Health |
| Gauloises Blondes | 16.15× | Food & Beverages |
| Pall Mall | 16.15× | Food & Beverages |
| Snuff (tobacco) | 15.09× | Food & Beverages |
| Nicorette | 14.82× | Health |
| John Player Special | 14.81× | Food & Beverages |
| Corn whiskey | 14.68× | Food & Beverages |
| The Vintage Farmhouse | 14.53× | |
| Sampoerna | 14.43× | Food & Beverages |
| Tobacco pipe | 14.4× | Food & Beverages |
| Rugby School | 14.19× | Business & Career |
| On the Run (convenience store) | 13.95× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.14 |
| Travelling | THRILL | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
| Urban Lifestyle | OPEN | 1.12 |
| Indulgence | JOY | 1.09 |
| Need for Security | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| France | 4.9% |
| United Kingdom | 4.2% |
See Cigarette audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.