Rascasse Audience Intelligence

Smoking Audience in Germany

A data profile of the people who buy, follow and care about Smoking in Germany — modelled from more than twelve digital signal sources. Smoking has an estimated audience of 886,053 people in Germany.

#3400among Topic in Germany#350in Food & Beverages

The average Smoking fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Skarsgård, Mission: Impossible, Al Pacino, with strongest over-indexing on Alexander Skarsgård (23.05× the country average).

Demographically, the Smoking audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smoking fan in Germany is balanced, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Alexander Skarsgård.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoking profile in Germany.

Audience size
886K
in Germany
Gender
45.8%♀
54.2% male
Age
39.3
average years
Country rank
#7221
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoking fans

45.8% are female, 54.2% are male, average age 39.3.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Smoking audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age39.3
Estimated audience size886,053
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Smoking audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4922%
50+21%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Smoking audience comes from Germany.

Worldwide audience distribution share by country for Smoking
CountryShare
United States35.4%
United Kingdom5.7%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smoking fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.50×
02Hamburg~30K1.33×
03Hessen~90K1.30×
04Bayern~200K1.12×
05Berlin~40K1.12×
06Nordrhein-Westfalen~200K1.10×
07Niedersachsen~90K1.01×
08Baden-Württemberg~100K0.92×
09Schleswig-Holstein~30K0.90×
10Rheinland-Pfalz~40K0.87×
11Sachsen~40K0.86×
12Saarland~9K0.83×
13Brandenburg~20K0.81×
14Thüringen~20K0.80×
15Sachsen-Anhalt~20K0.78×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Smoking, Germany
0.77×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoking audience
#·InterestCategoryAffinity×
01VuseFood & Beverages27.51×
02Alexander SkarsgårdMovies & TV23.05×
03Sandra OhMovies & TV20.78×
04CigaretteFood & Beverages20.75×
05Martin ScorseseMovies & TV20.24×
06TobaccoFood & Beverages19.84×
07Electronic cigaretteFood & Beverages19.37×
08Camel (cigarette)Food & Beverages18.92×
09James MarsdenMovies & TV15.24×
10Al PacinoMovies & TV14.04×
11Whoopi GoldbergMovies & TV13.56×
12Scarface (1983 film)Movies & TV13.37×
13Meghan MarkleFashion & Accessoires12.63×
14Christopher NolanMovies & TV11.37×
15Robert De NiroMovies & TV11.35×
16Mission: ImpossibleMovies & TV10.69×
17Ghost (1990 film)Movies & TV9.54×
18Streaming mediaTechnology & Electronics2.84×
19FIFA World CupSports1.92×
20BeautyBeauty & Wellness1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoking audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.84×
ExtroversionTHRILL1.77×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoking audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.05×
SustainabilityBALANCE1.06×
TravellingTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoking have in Germany?

Smoking has an estimated audience of 886,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Smoking fans?

45.8% of Smoking fans are female, 54.2% are male, with an average age of 39.3 years.

03

Which brands do Smoking fans like most?

Smoking fans show strongest brand affinity for Alexander Skarsgård (23.05×), Mission: Impossible (10.69×), and Al Pacino (14.04×) over the country average.

04

Where do Smoking fans live in Germany?

Smoking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Smoking fans also like?

Beyond Smoking itself, the audience over-indexes on Mission: Impossible (10.69×), Al Pacino (14.04×), Meghan Markle (12.63×), and Cigarette (20.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Smoking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smoking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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