Smoking Audience in Germany
Smoking has an estimated audience of 886,053 people in Germany. 45.8% are female, 54.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Skarsgård, Meghan Markle, Mission: Impossible, Al Pacino, Cigarette.
The average Smoking fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Skarsgård, Meghan Markle, Mission: Impossible, with strongest over-indexing on Alexander Skarsgård (23.05× the country average). Demographically, the Smoking audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Smoking fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 39.3 |
| Estimated audience size | 886,053 |
Audience persona
The typical Smoking fan in Germany is balanced, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Alexander Skarsgård.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,275 | 1.12× |
| Bayern | 161,804 | 1.14× |
| Baden-Württemberg | 111,425 | 0.92× |
| Hessen | 90,484 | 1.34× |
| Niedersachsen | 87,175 | 1.01× |
| Berlin | 46,422 | 1.17× |
| Rheinland-Pfalz | 38,541 | 0.87× |
| Sachsen | 37,432 | 0.86× |
| Schleswig-Holstein | 28,559 | 0.9× |
| Hamburg | 27,448 | 1.37× |
| Brandenburg | 21,611 | 0.79× |
| Thüringen | 17,260 | 0.76× |
| Sachsen-Anhalt | 17,247 | 0.75× |
| Mecklenburg-Vorpommern | 12,466 | 0.74× |
| Bremen | 11,220 | 1.48× |
| Saarland | 8,505 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Skarsgård | 23.05× | Movies & TV |
| Meghan Markle | 12.63× | Fashion & Accessoires |
| Mission: Impossible | 10.69× | Movies & TV |
| Al Pacino | 14.04× | Movies & TV |
| Cigarette | 20.75× | Food & Beverages |
| Robert De Niro | 11.35× | Movies & TV |
| Martin Scorsese | 20.24× | Movies & TV |
| Tobacco | 19.84× | Food & Beverages |
| Electronic cigarette | 19.37× | Food & Beverages |
| Vuse | 27.51× | Food & Beverages |
| Ghost (1990 film) | 9.54× | Movies & TV |
| Christopher Nolan | 11.37× | Movies & TV |
| Borussia Dortmund | 1.67× | Sports |
| Sandra Oh | 20.78× | Movies & TV |
| James Marsden | 15.24× | Movies & TV |
| Whoopi Goldberg | 13.56× | Movies & TV |
| The Dark Tower (series) | 23.31× | Literature |
| Beauty | 1.76× | Beauty & Wellness |
| Streaming media | 2.84× | Technology & Electronics |
| Scarface (1983 film) | 13.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.27 |
| Pet Ownership | JOY | 1.26 |
| Price Sensitivity | PREMIUM | 1.24 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 5.7% |
| Canada | 3.1% |
See Smoking audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Smoking have in Germany?
Smoking has an estimated audience of 886,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smoking fans?
45.8% of Smoking fans are female, 54.2% are male, with an average age of 39.3 years.
Which brands do Smoking fans like most?
Smoking fans show strongest brand affinity for Alexander Skarsgård (23.05×), Meghan Markle (12.63×), and Mission: Impossible (10.69×) over the country average.
Where do Smoking fans live in Germany?
Smoking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,275), Bayern (reach 161,804), and Baden-Württemberg (reach 111,425). These three regions account for the largest share of the active audience.
What other brands do Smoking fans also like?
Beyond Smoking itself, the audience over-indexes on Meghan Markle (12.63×), Mission: Impossible (10.69×), Al Pacino (14.04×), and Cigarette (20.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smoking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.