Tobacco Audience in Germany
Tobacco has an estimated audience of 563,003 people in Germany. 41.4% are female, 58.6% are male, average age 35.7. Top brand affinities: Hormone imbalance, The Octopus Project, Tobacco, Holy Fuck, Smoking.
Top brand affinities include Hormone imbalance, The Octopus Project, Tobacco, with strongest over-indexing on Hormone imbalance (20.48× the country average). Demographically, the Tobacco audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Tobacco fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 35.7 |
| Estimated audience size | 563,003 |
Audience persona
The typical Tobacco fan in Germany is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Hormone imbalance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hormone imbalance | 20.48× | Sports |
| The Octopus Project | 18.77× | Music & Radio |
| Tobacco | 18.77× | Food & Beverages |
| Holy Fuck | 14.46× | Music & Radio |
| Smoking | 13.84× | Food & Beverages |
| Facial | 13.33× | Beauty & Wellness |
| Sugaring | 11.39× | Beauty & Wellness |
| Gold Flake | 9.42× | Food & Beverages |
| Rothmans | 9.42× | Food & Beverages |
| Dermatology | 9.0× | Beauty & Wellness |
| Shower gel | 8.93× | Beauty & Wellness |
| Marlboro (cigarette) | 8.58× | Food & Beverages |
| Vuse | 8.57× | Food & Beverages |
| Hookah lounge | 8.33× | Travel & Leisure |
| Philip Morris International | 8.23× | Food & Beverages |
| IQOS | 8.11× | Food & Beverages |
| Cool Water (perfume) | 8.09× | Beauty & Wellness |
| Moroccanoil | 7.66× | Health |
| Milk substitute | 7.32× | Food & Beverages |
| Waxing | 7.21× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.84 |
| Indulgence | JOY | 1.57 |
| Social Media Usage | JOY | 1.48 |
| Individualism | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| France | 10.1% |
| Italy | 4.7% |
See Tobacco audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.