A data profile of the people who buy, follow and care about Tobacco in Germany — modelled from more than twelve digital signal sources. Tobacco has an estimated audience of 563,003 people in Germany.
Tobacco has an estimated audience of 563,003 people in Germany. 41.4% are female, 58.6% are male, average age 35.7. Top brand affinities: Facial, Waxing, Smoking, Burger King, Dermatology.
Top brand affinities include Facial, Waxing, Smoking, with strongest over-indexing on Facial (13.33× the country average).
Demographically, the Tobacco audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Tobacco fan in Germany is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Facial.
The key figures that characterise the Tobacco profile in Germany.
41.4% are female, 58.6% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 35.7 |
| Estimated audience size | 563,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Tobacco audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.5% |
| France | 10.1% |
| Italy | 4.7% |
The strongest cross-interests of the Tobacco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoking | Food & Beverages | 13.84× | ||
| 02 | Facial | Beauty & Wellness | 13.33× | ||
| 03 | Dermatology | Beauty & Wellness | 9.00× | ||
| 04 | Waxing | Beauty & Wellness | 7.21× | ||
| 05 | Government | Politics & Society | 5.35× | ||
| 06 | Snacking | Food & Beverages | 5.13× | ||
| 07 | Kitchen utensil | Home & Garden | 4.81× | ||
| 08 | Animal ethics | Politics & Society | 4.53× | ||
| 09 | Haftbefehl | Music & Radio | 4.21× | ||
| 10 | Manicure | Beauty & Wellness | 4.17× | ||
| 11 | Hair removal | Beauty & Wellness | 4.16× | ||
| 12 | Clock | Fashion & Accessoires | 3.97× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 3.90× | ||
| 14 | Kitchenware | Home & Garden | 3.61× | ||
| 15 | Pregnancy | Kids & Family | 3.44× | ||
| 16 | IHF World Men's Handball Championship | Sports | 3.09× | ||
| 17 | Burger King | Food & Beverages | 2.81× | ||
| 18 | Hermès | Fashion & Accessoires | 2.53× | ||
| 19 | McDonald's | Food & Beverages | 2.28× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.71× | |
| Quality Awareness | PREMIUM | 1.67× | |
| Luxury Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Risk Appetite | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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