Tobacco Audience in Germany
Tobacco has an estimated audience of 563,003 people in Germany. 41.4% are female, 58.6% are male, average age 35.7. Top brand affinities: Facial, Waxing, Smoking, Burger King, Dermatology.
Top brand affinities include Facial, Waxing, Smoking, with strongest over-indexing on Facial (13.33× the country average). Demographically, the Tobacco audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Tobacco fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 35.7 |
| Estimated audience size | 563,003 |
Audience persona
The typical Tobacco fan in Germany is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Facial.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Facial | 13.33× | Beauty & Wellness |
| Waxing | 7.21× | Beauty & Wellness |
| Smoking | 13.84× | Food & Beverages |
| Burger King | 2.81× | Food & Beverages |
| Dermatology | 9× | Beauty & Wellness |
| Business and industry | 1.51× | Business & Career |
| Kitchen utensil | 4.81× | Home & Garden |
| Manicure | 4.17× | Beauty & Wellness |
| Hermès | 2.53× | Fashion & Accessoires |
| Kitchenware | 3.61× | Home & Garden |
| Animal ethics | 4.53× | Politics & Society |
| Clock | 3.97× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 3.09× | Sports |
| Haftbefehl | 4.21× | Music & Radio |
| Government | 5.35× | Politics & Society |
| Hair removal | 4.16× | Beauty & Wellness |
| Snacking | 5.13× | Food & Beverages |
| Pregnancy | 3.44× | Kids & Family |
| Eyelash extensions | 3.9× | Beauty & Wellness |
| Ryanair | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Indulgence | JOY | 1.44 |
| Luxury Orientation | PREMIUM | 1.44 |
| Price Sensitivity | PREMIUM | 1.38 |
| Pet Ownership | JOY | 1.36 |
| LGBTQ+ Identity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| France | 10.1% |
| Italy | 4.7% |
See Tobacco audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.