A data profile of the people who buy, follow and care about Tobacco in France — modelled from more than twelve digital signal sources. Tobacco has an estimated audience of 3,146,472 people in France.
Tobacco has an estimated audience of 3,146,472 people in France. 56.3% are female, 43.7% are male, average age 44.3. Top brand affinities: Grocery store, Foot Mercato, Ligue 1, AlloCiné, Ouest-France.
Top brand affinities include Grocery store, Foot Mercato, Ligue 1, with strongest over-indexing on Grocery store (5.18× the country average).
Demographically, the Tobacco audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Tobacco fan in France is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Grocery store.
The key figures that characterise the Tobacco profile in France.
56.3% are female, 43.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.3 |
| Estimated audience size | 3,146,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Tobacco audience comes from France.
| Country | Share |
|---|---|
| United States | 30.5% |
| France | 10.1% |
| Italy | 4.7% |
The strongest cross-interests of the Tobacco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grocery store | Food & Beverages | 5.18× | ||
| 02 | Cigarette | Food & Beverages | 4.30× | ||
| 03 | Gmail | Internet & Social Media | 2.36× | ||
| 04 | Soft drinks | Food & Beverages | 2.34× | ||
| 05 | Foot Mercato | Sports | 2.19× | ||
| 06 | Snack food | Food & Beverages | 2.06× | ||
| 07 | AlloCiné | Movies & TV | 1.97× | ||
| 08 | Eurosport | Sports | 1.84× | ||
| 09 | Ligue 1 | Sports | 1.79× | ||
| 10 | Groovy (programming language) | Technology & Electronics | 1.78× | ||
| 11 | Burger King | Food & Beverages | 1.77× | ||
| 12 | Convenience store | Food & Beverages | 1.77× | ||
| 13 | France Info | Movies & TV | 1.68× | ||
| 14 | Paris Match | News | 1.64× | ||
| 15 | Google Maps | Internet & Social Media | 1.62× | ||
| 16 | Star Academy | Movies & TV | 1.61× | ||
| 17 | Wikipedia | Internet & Social Media | 1.61× | ||
| 18 | Ouest-France | News | 1.56× | ||
| 19 | L'Équipe | Sports | 1.56× | ||
| 20 | MSN | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Need for Security | CONSERVATISM | 1.13× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.61× | |
| Design Affinity | PREMIUM | 0.62× | |
| Individualism | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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