Animal ethics Audience in Germany
Animal ethics has an estimated audience of 3,557,747 people in Germany. 68.2% are female, 31.8% are male, average age 40.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Drop shipping, Animal rights, Tagesschau, Fressnapf, Pet food.
The average Animal ethics fan in Germany is 40.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Drop shipping, Animal rights, Tagesschau, with strongest over-indexing on Drop shipping (6× the country average). Demographically, the Animal ethics audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Animal ethics fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.9 |
| Estimated audience size | 3,557,747 |
Audience persona
The typical Animal ethics fan in Germany is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 627,737 | 1.29× |
| Nordrhein-Westfalen | 574,441 | 0.74× |
| Bayern | 479,784 | 0.84× |
| Hessen | 456,379 | 1.68× |
| Niedersachsen | 386,366 | 1.12× |
| Rheinland-Pfalz | 222,137 | 1.25× |
| Sachsen | 167,081 | 0.96× |
| Berlin | 146,567 | 0.92× |
| Schleswig-Holstein | 140,270 | 1.1× |
| Sachsen-Anhalt | 90,513 | 0.98× |
| Brandenburg | 71,125 | 0.64× |
| Thüringen | 68,885 | 0.76× |
| Hamburg | 67,901 | 0.84× |
| Saarland | 46,450 | 1.06× |
| Bremen | 38,830 | 1.28× |
| Mecklenburg-Vorpommern | 36,342 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 6× | Shopping |
| Animal rights | 4.75× | Politics & Society |
| Tagesschau | 2.32× | Movies & TV |
| Fressnapf | 4.04× | Shopping |
| Pet food | 3.38× | Pets & Animals |
| Art exhibition | 4.3× | Arts & Culture |
| Ryanair | 2.48× | Travel & Leisure |
| Harry Potter | 1.65× | Movies & TV |
| Leonardo DiCaprio | 4.93× | Movies & TV |
| Etsy | 3.1× | Fashion & Accessoires |
| Felix Baumgartner | 3.94× | Sports |
| Quentin Tarantino | 7.13× | Movies & TV |
| Do it yourself (DIY) | 1.88× | Home & Garden |
| Arnold Schwarzenegger | 5.24× | Movies & TV |
| Depeche Mode | 5.6× | Music & Radio |
| Organic farming | 2.68× | Food & Beverages |
| Pet store | 2.63× | Pets & Animals |
| Contemporary art | 2.48× | Arts & Culture |
| Shih Tzu | 3× | Pets & Animals |
| Labrador Retriever | 2.58× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.52 |
| LGBTQ+ Identity | OPEN | 2 |
| Early Adopter Mentality | POWER | 1.92 |
| Pet Ownership | JOY | 1.91 |
| DIY Mentality | THRILL | 1.88 |
| Sports Activity | POWER | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Germany | 15.7% |
| Italy | 11.3% |
See Animal ethics audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Animal ethics have in Germany?
Animal ethics has an estimated audience of 3,557,747 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Animal ethics fans?
68.2% of Animal ethics fans are female, 31.8% are male, with an average age of 40.9 years.
Which brands do Animal ethics fans like most?
Animal ethics fans show strongest brand affinity for Drop shipping (6×), Animal rights (4.75×), and Tagesschau (2.32×) over the country average.
Where do Animal ethics fans live in Germany?
Animal ethics fans in Germany are most concentrated in Baden-Württemberg (reach 627,737), Nordrhein-Westfalen (reach 574,441), and Bayern (reach 479,784). These three regions account for the largest share of the active audience.
What other brands do Animal ethics fans also like?
Beyond Animal ethics itself, the audience over-indexes on Animal rights (4.75×), Tagesschau (2.32×), Fressnapf (4.04×), and Pet food (3.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.