Rascasse Audience Intelligence

Animal ethics Audience in Germany

A data profile of the people who buy, follow and care about Animal ethics in Germany — modelled from more than twelve digital signal sources. Animal ethics has an estimated audience of 3,557,747 people in Germany.

#1055among Topic in Germany#52in Politics & Society

The average Animal ethics fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Drop shipping, Animal rights, with strongest over-indexing on Tagesschau (2.27× the country average).

Demographically, the Animal ethics audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Animal ethics fan in Germany is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal ethics profile in Germany.

Audience size
3.6M
in Germany
Gender
68.2%♀
31.8% male
Age
40.9
average years
Country rank
#1713
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal ethics fans

68.2% are female, 31.8% are male, average age 40.9.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Animal ethics audience in Germany
MetricValue
Female68.2%
Male31.8%
Average age40.9
Estimated audience size3,557,747
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Animal ethics audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Animal ethics audience comes from Germany.

Worldwide audience distribution share by country for Animal ethics
CountryShare
United States15.8%
Germany15.7%
Italy11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal ethics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Animal ethics fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.51×
02Baden-Württemberg~600K1.15×
03Rheinland-Pfalz~200K1.14×
04Bremen~30K1.12×
05Niedersachsen~400K1.03×
06Schleswig-Holstein~100K1.03×
07Saarland~50K1.03×
08Sachsen~200K0.99×
09Sachsen-Anhalt~90K0.99×
10Thüringen~90K0.96×
11Berlin~100K0.94×
12Mecklenburg-Vorpommern~60K0.93×
13Hamburg~70K0.92×
14Brandenburg~100K0.90×
15Bayern~500K0.86×
16Nordrhein-Westfalen~600K0.75×
Fig. 06

Affinity by region

Affinity by region — Animal ethics, Germany
0.75×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal ethics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal ethics audience
#·InterestCategoryAffinity×
01Infinity edge poolTravel & Leisure15.87×
02Quentin TarantinoMovies & TV7.45×
03ArmedangelsFashion & Accessoires6.91×
04Isabel MarantFashion & Accessoires5.33×
05Depeche ModeMusic & Radio5.30×
06Cashmere woolFashion & Accessoires5.00×
07Pet adoptionPets & Animals4.90×
08Maite KellyMusic & Radio4.23×
09Animal rightsPolitics & Society4.07×
10Ethical consumerismShopping3.50×
11BershkaShopping3.35×
12Drop shippingShopping3.29×
13HugendubelShopping2.70×
14Chihuahua (dog)Pets & Animals2.63×
15JYSKHome & Garden2.45×
16TagesschauMovies & TV2.27×
17Luxury goodsFashion & Accessoires2.08×
18House musicMusic & Radio1.99×
19RyanairTravel & Leisure1.85×
20FC Bayern MunichSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal ethics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal ethics audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.81×
SustainabilityBALANCE1.59×
Pet OwnershipJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal ethics audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.60×
Price SensitivityPREMIUM0.77×
Career OrientationPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal ethics have in Germany?

Animal ethics has an estimated audience of 3,557,747 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Animal ethics fans?

68.2% of Animal ethics fans are female, 31.8% are male, with an average age of 40.9 years.

03

Which brands do Animal ethics fans like most?

Animal ethics fans show strongest brand affinity for Tagesschau (2.27×), Drop shipping (3.29×), and Animal rights (4.07×) over the country average.

04

Where do Animal ethics fans live in Germany?

Animal ethics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Animal ethics fans also like?

Beyond Animal ethics itself, the audience over-indexes on Drop shipping (3.29×), Animal rights (4.07×), FC Bayern Munich (1.55×), and Luxury goods (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Animal ethics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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