Rascasse Audience Intelligence

Animal ethics Audience in United States

A data profile of the people who buy, follow and care about Animal ethics in United States — modelled from more than twelve digital signal sources. Animal ethics has an estimated audience of 3,579,610 people in United States.

#4604among Topic in United States#577in Politics & Society

The average Animal ethics fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Veterinary medicine, Buffalo Sabres, with strongest over-indexing on Dog agility (11.18× the country average).

Demographically, the Animal ethics audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal ethics fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Dog agility.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal ethics profile in United States.

Audience size
3.6M
in United States
Gender
67.5%♀
32.5% male
Age
40.2
average years
Country rank
#8851
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal ethics fans

67.5% are female, 32.5% are male, average age 40.2.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Animal ethics audience in United States
MetricValue
Female67.5%
Male32.5%
Average age40.2
Estimated audience size3,579,610
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Animal ethics audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4920%
50+25%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Animal ethics audience comes from United States.

Worldwide audience distribution share by country for Animal ethics
CountryShare
United States15.8%
Germany15.7%
Italy11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal ethics audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal ethics fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K1.45×
02Montana~10K1.24×
03New Hampshire~20K1.22×
04Rhode Island~10K1.20×
05Maine~10K1.17×
06Washington, District of Columbia~10K1.16×
07West Virginia~20K1.15×
08Alaska~9K1.14×
09Idaho~20K1.13×
10Delaware~10K1.12×
11Hawaii~20K1.11×
12Nebraska~20K1.07×
13New Mexico~20K1.06×
14Mississippi~30K1.04×
15South Dakota~9K1.03×
16Arkansas~30K1.02×
17Kansas~30K1.02×
18North Dakota~8K1.02×
19Iowa~30K1.00×
20Oklahoma~40K0.99×
21Utah~30K0.98×
22Kentucky~40K0.97×
23Louisiana~40K0.96×
24Connecticut~30K0.96×
25Nevada~30K0.96×
26South Carolina~50K0.95×
27Alabama~50K0.94×
28Oregon~40K0.94×
29Wisconsin~50K0.92×
30Minnesota~50K0.92×
31Missouri~50K0.91×
32Tennessee~60K0.90×
33Indiana~60K0.90×
34Maryland~50K0.89×
35Colorado~50K0.89×
36Arizona~60K0.88×
37Massachusetts~60K0.88×
38Washington~60K0.87×
39Michigan~80K0.86×
40Virginia~70K0.86×
41Georgia~90K0.85×
42Ohio~90K0.85×
43New Jersey~80K0.85×
44North Carolina~90K0.84×
45Pennsylvania~100K0.82×
46Illinois~100K0.81×
47Florida~200K0.79×
48New York~100K0.75×
49Texas~200K0.71×
50California~300K0.65×
Fig. 06

Affinity by region

Affinity by region — Animal ethics, United States
0.65×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal ethics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal ethics audience
#·InterestCategoryAffinity×
01Volkswagen PoloCars & Mobility19.29×
02Dog agilityPets & Animals11.18×
03Buffalo SabresSports8.73×
04Cast-iron cookwareHome & Garden7.33×
05BirdwatchingPets & Animals6.43×
06Dungeons & DragonsGames6.31×
07Family carCars & Mobility5.80×
08Veterinary medicineBusiness & Career4.60×
09Renewable energyBusiness & Career3.75×
10PetcoShopping3.71×
11French BulldogPets & Animals3.39×
12Yorkshire TerrierPets & Animals3.34×
13BulldogPets & Animals3.19×
14Animal rightsPolitics & Society3.17×
15VeganismFood & Beverages2.15×
16DogsPets & Animals1.94×
17PinterestInternet & Social Media1.79×
18ClothingFashion & Accessoires1.67×
19Online shoppingShopping1.55×
20XInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal ethics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal ethics audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.98×
PatriotismCONSERVATISM2.65×
Community OrientationOPEN2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal ethics audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
DIY MentalityTHRILL0.85×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal ethics have in United States?

Animal ethics has an estimated audience of 3,579,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Animal ethics fans?

67.5% of Animal ethics fans are female, 32.5% are male, with an average age of 40.2 years.

03

Which brands do Animal ethics fans like most?

Animal ethics fans show strongest brand affinity for Dog agility (11.18×), Veterinary medicine (4.6×), and Buffalo Sabres (8.73×) over the country average.

04

Where do Animal ethics fans live in United States?

Animal ethics fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Animal ethics fans also like?

Beyond Animal ethics itself, the audience over-indexes on Veterinary medicine (4.6×), Buffalo Sabres (8.73×), Petco (3.71×), and Clothing (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Animal ethics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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