Electronic cigarette Audience in Germany

Demographics of Electronic cigarette fans

Audience persona

The typical Electronic cigarette fan in Germany is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Cigarette.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Electronic cigarette audiences in other countries

• Electronic cigarette — United States
• Electronic cigarette — United Kingdom
• Electronic cigarette — France
• Electronic cigarette — Italy
• Electronic cigarette — Spain
• Electronic cigarette — Brazil
• Electronic cigarette — Japan
• Electronic cigarette — South Korea
• Electronic cigarette — India

More Food & Beverages audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electronic cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.