A data profile of the people who buy, follow and care about Electronic cigarette in Germany — modelled from more than twelve digital signal sources. Electronic cigarette has an estimated audience of 503,185 people in Germany.
Electronic cigarette has an estimated audience of 503,185 people in Germany. 43.6% are female, 56.4% are male, average age 38.8. Top brand affinities: Cigarette, Geekvape, Camel (cigarette), Brujeria (band), TikTok.
Top brand affinities include Cigarette, Geekvape, Camel (cigarette), with strongest over-indexing on Cigarette (19.53× the country average).
Demographically, the Electronic cigarette audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.
The typical Electronic cigarette fan in Germany is more male, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Cigarette.
The key figures that characterise the Electronic cigarette profile in Germany.
43.6% are female, 56.4% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.8 |
| Estimated audience size | 503,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Electronic cigarette audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.4% |
| Italy | 3.7% |
The strongest cross-interests of the Electronic cigarette audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brujeria (band) | Music & Radio | 88.73× | ||
| 02 | Geekvape | Food & Beverages | 35.62× | ||
| 03 | Vapor | Home & Garden | 35.19× | ||
| 04 | Vuse | Food & Beverages | 23.02× | ||
| 05 | Camel (cigarette) | Food & Beverages | 22.69× | ||
| 06 | Cigarette | Food & Beverages | 19.53× | ||
| 07 | Smoking | Food & Beverages | 9.98× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 4.01× | ||
| 09 | Motorcycle helmet | Cars & Mobility | 3.97× | ||
| 10 | Motorcycle club | Cars & Mobility | 3.38× | ||
| 11 | PC game | Games | 3.17× | ||
| 12 | Sport bike | Cars & Mobility | 3.13× | ||
| 13 | Bicycle touring | Sports | 3.06× | ||
| 14 | Twitch | Games | 3.03× | ||
| 15 | Galatasaray S.K. | Sports | 3.01× | ||
| 16 | Motorcycling | Cars & Mobility | 2.88× | ||
| 17 | TikTok | Internet & Social Media | 2.37× | ||
| 18 | Mobile game | Games | 2.29× | ||
| 19 | Spotify | Internet & Social Media | 1.56× | ||
| 20 | Shopping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.53× | |
| Risk Appetite | THRILL | 1.48× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.87× | |
| Career Orientation | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Electronic cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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