Rascasse Audience Intelligence

Lighter Audience in Germany

A data profile of the people who buy, follow and care about Lighter in Germany — modelled from more than twelve digital signal sources. Lighter has an estimated audience of 279,109 people in Germany.

#6415among Topic in Germany#870in Home & Garden

The average Lighter fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CapCut, Heirloom, Human nutrition, with strongest over-indexing on CapCut (11.22× the country average).

Demographically, the Lighter audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lighter fan in Germany is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for CapCut.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lighter profile in Germany.

Audience size
279K
in Germany
Gender
41.5%♀
58.5% male
Age
40.5
average years
Country rank
#18293
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lighter fans

41.5% are female, 58.5% are male, average age 40.5.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Lighter audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age40.5
Estimated audience size279,109
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Lighter audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Lighter audience comes from Germany.

Worldwide audience distribution share by country for Lighter
CountryShare
United States24.4%
Japan7.8%
South Korea5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lighter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lighter fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~40K1.09×
02Sachsen~10K1.08×
03Nordrhein-Westfalen~70K1.07×
04Bremen~2K1.05×
05Sachsen-Anhalt~7K1.03×
06Thüringen~7K1.03×
07Hamburg~7K1.03×
08Bayern~40K1.00×
09Niedersachsen~30K1.00×
10Hessen~20K1.00×
11Berlin~10K1.00×
12Mecklenburg-Vorpommern~5K0.98×
13Brandenburg~8K0.95×
14Rheinland-Pfalz~10K0.93×
15Saarland~3K0.93×
16Schleswig-Holstein~9K0.90×
Fig. 06

Affinity by region

Affinity by region — Lighter, Germany
0.90×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lighter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lighter audience
#·InterestCategoryAffinity×
01HeirloomHome & Garden82.88×
02Persian pop musicMusic & Radio18.13×
03Max AminiMovies & TV17.51×
04Persian literatureLiterature17.02×
05FARSI1Movies & TV15.58×
06ZippoFood & Beverages14.29×
07CigarFood & Beverages12.17×
08CapCutTechnology & Electronics11.22×
09Human nutritionFood & Beverages9.84×
10FlashlightTechnology & Electronics8.14×
11FanatikNews6.87×
12SmokingFood & Beverages6.84×
13Kitchen knifeHome & Garden6.05×
14Egyptian ArabicPolitics & Society5.64×
15WirtzMusic & Radio4.57×
16Projection screenTechnology & Electronics4.25×
17Billie EilishMusic & Radio3.97×
18Google MapsInternet & Social Media2.20×
19HornbachShopping1.77×
20AutoScout24Cars & Mobility1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lighter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lighter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Convenience OrientationPREMIUM1.27×
TraditionCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lighter audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
TravellingTHRILL0.56×
Career OrientationPOWER0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lighter have in Germany?

Lighter has an estimated audience of 279,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lighter fans?

41.5% of Lighter fans are female, 58.5% are male, with an average age of 40.5 years.

03

Which brands do Lighter fans like most?

Lighter fans show strongest brand affinity for CapCut (11.22×), Heirloom (82.88×), and Human nutrition (9.84×) over the country average.

04

Where do Lighter fans live in Germany?

Lighter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lighter fans also like?

Beyond Lighter itself, the audience over-indexes on Heirloom (82.88×), Human nutrition (9.84×), Persian pop music (18.13×), and Persian literature (17.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Lighter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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