Flashlight Audience in Germany
Flashlight has an estimated audience of 565,471 people in Germany. 28.9% are female, 71.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Gil Ofarim, Pillow, University of Colorado Denver, Stucco.
The average Flashlight fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Gil Ofarim, Pillow, with strongest over-indexing on KLIX (AM) (6.44× the country average). Demographically, the Flashlight audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Video game
Demographics of Flashlight fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 42.3 |
| Estimated audience size | 565,471 |
Audience persona
The typical Flashlight fan in Germany is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,191 | 1.07× |
| Bayern | 99,094 | 1.09× |
| Baden-Württemberg | 84,308 | 1.09× |
| Niedersachsen | 62,043 | 1.13× |
| Hessen | 40,754 | 0.95× |
| Rheinland-Pfalz | 29,671 | 1.05× |
| Sachsen | 27,594 | 0.99× |
| Berlin | 21,654 | 0.86× |
| Schleswig-Holstein | 20,437 | 1.01× |
| Brandenburg | 17,389 | 0.99× |
| Thüringen | 14,361 | 1× |
| Hamburg | 13,743 | 1.08× |
| Sachsen-Anhalt | 13,226 | 0.9× |
| Mecklenburg-Vorpommern | 10,978 | 1.02× |
| Saarland | 6,552 | 0.94× |
| Bremen | 4,069 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6.44× | Music & Radio |
| Gil Ofarim | 2.09× | Music & Radio |
| Pillow | 2.08× | Home & Garden |
| University of Colorado Denver | 42.11× | Business & Career |
| Stucco | 3.06× | Home & Garden |
| Urban Outfitters | 1.74× | Shopping |
| Celtic mythology | 4.81× | Arts & Culture |
| Headhunters (film) | 3.65× | Movies & TV |
| Eden Lake | 3.18× | Movies & TV |
| Este, Veneto | 1.55× | Travel & Leisure |
| Kuruş | 59.44× | Business & Career |
| Home Delivery | 1.64× | Food & Beverages |
| Tobe Hooper | 14.11× | Movies & TV |
| HydraFacial | 3.49× | Beauty & Wellness |
| Figure painting (hobby) | 2.22× | Arts & Culture |
| Janitor | 3.37× | Home & Garden |
| Building insulation | 2.28× | Home & Garden |
| Jaguar F-Pace | 3.37× | Cars & Mobility |
| Etuovi.com | 12.57× | Home & Garden |
| Godzilla (1954 film) | 2.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Price Sensitivity | PREMIUM | 1.27 |
| DIY Mentality | THRILL | 1.26 |
| Convenience Orientation | PREMIUM | 1.23 |
| Travelling | THRILL | 1.18 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Thailand | 5.5% |
| Philippines | 4.4% |
See Flashlight audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Flashlight have in Germany?
Flashlight has an estimated audience of 565,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flashlight fans?
28.9% of Flashlight fans are female, 71.1% are male, with an average age of 42.3 years.
Which brands do Flashlight fans like most?
Flashlight fans show strongest brand affinity for KLIX (AM) (6.44×), Gil Ofarim (2.09×), and Pillow (2.08×) over the country average.
Where do Flashlight fans live in Germany?
Flashlight fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,191), Bayern (reach 99,094), and Baden-Württemberg (reach 84,308). These three regions account for the largest share of the active audience.
What other brands do Flashlight fans also like?
Beyond Flashlight itself, the audience over-indexes on Gil Ofarim (2.09×), Pillow (2.08×), University of Colorado Denver (42.11×), and Stucco (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flashlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.