Rascasse Audience Intelligence

Flashlight Audience in United States

A data profile of the people who buy, follow and care about Flashlight in United States — modelled from more than twelve digital signal sources. Flashlight has an estimated audience of 5,930,143 people in United States.

#25among Video game in United States#3377among Topic in United States#251in Technology & Electronics

The average Flashlight fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Incandescent light bulb, Chuck Norris, AutoZone, with strongest over-indexing on Incandescent light bulb (9.84× the country average).

Demographically, the Flashlight audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flashlight fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Incandescent light bulb.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flashlight profile in United States.

Audience size
5.9M
in United States
Gender
28.7%♀
71.3% male
Age
44.8
average years
Country rank
#5759
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flashlight fans

28.7% are female, 71.3% are male, average age 44.8.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Flashlight audience in United States
MetricValue
Female28.7%
Male71.3%
Average age44.8
Estimated audience size5,930,143
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Flashlight audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4923%
50+35%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Flashlight audience comes from United States.

Worldwide audience distribution share by country for Flashlight
CountryShare
United States26.9%
Thailand5.5%
Philippines4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flashlight audience in United States is strongest.

Fig. 05

Top regions by affinity

Flashlight fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.32×
02Alabama~100K1.20×
03Louisiana~90K1.19×
04Arkansas~60K1.17×
05Missouri~100K1.13×
06South Carolina~100K1.13×
07Kentucky~80K1.13×
08Tennessee~100K1.12×
09West Virginia~30K1.11×
10Georgia~200K1.10×
11Oklahoma~70K1.10×
12North Carolina~200K1.09×
13Indiana~100K1.09×
14Hawaii~30K1.08×
15Maine~20K1.08×
16Florida~400K1.06×
17Pennsylvania~200K1.06×
18Ohio~200K1.06×
19New Mexico~30K1.04×
20Michigan~200K1.03×
21New Hampshire~20K1.02×
22Delaware~20K1.02×
23Oregon~70K1.01×
24Kansas~50K1.01×
25Montana~20K1.01×
26Iowa~50K1.00×
27Vermont~10K1.00×
28Connecticut~60K0.99×
29Nebraska~30K0.97×
30Texas~500K0.96×
31Arizona~100K0.96×
32Illinois~200K0.95×
33Washington~100K0.95×
34Virginia~100K0.94×
35Massachusetts~100K0.94×
36Wisconsin~80K0.94×
37South Dakota~10K0.94×
38Maryland~100K0.93×
39Minnesota~80K0.93×
40Nevada~50K0.91×
41Colorado~80K0.90×
42Rhode Island~20K0.90×
43Alaska~10K0.90×
44North Dakota~10K0.89×
45New Jersey~100K0.88×
46Idaho~30K0.87×
47California~600K0.86×
48New York~300K0.82×
49Utah~40K0.76×
50Washington, District of Columbia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Flashlight, United States
0.71×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flashlight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flashlight audience
#·InterestCategoryAffinity×
01Incandescent light bulbHome & Garden9.84×
02Battery chargerHome & Garden5.26×
03LED lampHome & Garden3.95×
04LoggingTechnology & Electronics3.70×
05Solar panelHome & Garden3.59×
06Chuck NorrisMovies & TV3.42×
07Self-defenseSports3.19×
08Lawn mowerHome & Garden3.12×
09Sustainable energyHome & Garden3.06×
10Advance Auto PartsCars & Mobility2.95×
11Tractor Supply CompanyShopping2.81×
12Renewable energyBusiness & Career2.59×
13FedExBusiness & Career2.41×
14Hardware storeHome & Garden2.31×
15AutoZoneCars & Mobility2.28×
16MenardsHome & Garden2.06×
17GeneticsKids & Family1.95×
18RedditInternet & Social Media1.85×
19McDonald'sFood & Beverages1.60×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flashlight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flashlight audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.98×
Need for SecurityCONSERVATISM1.61×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flashlight audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.74×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flashlight have in United States?

Flashlight has an estimated audience of 5,930,143 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flashlight fans?

28.7% of Flashlight fans are female, 71.3% are male, with an average age of 44.8 years.

03

Which brands do Flashlight fans like most?

Flashlight fans show strongest brand affinity for Incandescent light bulb (9.84×), Chuck Norris (3.42×), and AutoZone (2.28×) over the country average.

04

Where do Flashlight fans live in United States?

Flashlight fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Flashlight fans also like?

Beyond Flashlight itself, the audience over-indexes on Chuck Norris (3.42×), AutoZone (2.28×), Nature (1.51×), and Advance Auto Parts (2.95×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Flashlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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