Flashlight Audience in United States

Flashlight logo

Flashlight has an estimated audience of 5,930,143 people in United States. 28.7% are female, 71.3% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Israel, Vocal harmony, Urban Outfitters, Fairy godmother, Grinch.

The average Flashlight fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Vocal harmony, Urban Outfitters, with strongest over-indexing on Israel (5.89× the country average). Demographically, the Flashlight audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

Demographics of Flashlight fans

Demographic split for Flashlight audience in United States
MetricValue
Female28.7%
Male71.3%
Average age44.8
Estimated audience size5,930,143

Audience persona

The typical Flashlight fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Flashlight in United States
RegionReachAffinity
California636,6780.98×
Texas533,1401.05×
Florida479,3141.19×
New York287,9710.87×
Pennsylvania208,2351.04×
Georgia204,6071.12×
Ohio201,4211.1×
North Carolina196,1861.1×
Illinois195,3120.99×
Michigan161,5751.04×
Virginia141,4700.98×
New Jersey136,4500.9×
Tennessee135,8831.14×
Washington123,7341.04×
Indiana120,3951.11×
Arizona118,3450.98×
Missouri112,7761.18×
Massachusetts110,5900.95×
South Carolina99,8661.12×
Louisiana97,3221.27×
Maryland92,8450.91×
Alabama91,4481.1×
Colorado89,1140.95×
Wisconsin85,4250.96×
Kentucky85,4041.15×
Minnesota81,8220.96×
Oklahoma74,6391.13×
Oregon70,8641.04×
Mississippi58,9991.21×
Connecticut57,9970.98×
Arkansas56,7811.16×
Nevada53,4930.93×
Kansas47,7501.02×
Iowa46,8300.96×
Utah41,9290.79×
New Mexico30,3481.02×
West Virginia28,9671.05×
Nebraska27,9220.94×
Hawaii26,9101.06×
Idaho24,1460.81×
New Hampshire22,9170.98×
Maine21,8101.03×
Rhode Island15,8070.84×
Montana15,7780.96×
Delaware14,7950.9×
Washington, District of Columbia13,0780.73×
South Dakota11,8130.86×
Alaska10,5740.83×
Vermont9,7290.93×
North Dakota9,6800.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flashlight audience
BrandAffinityCategory
Israel5.89×Travel & Leisure
Vocal harmony8.12×Music & Radio
Urban Outfitters2.74×Shopping
Fairy godmother10.53×Literature
Grinch5.54×Movies & TV
Governor of Michigan9.38×Politics & Society
Wok6.8×Food & Beverages
Hipster9.76×Politics & Society
Wikia3.43×Internet & Social Media
Goop5.14×Internet & Social Media
Cherish (group)9.05×Music & Radio
Hibachi6.47×Food & Beverages
El Paso County, Colorado10.33×Travel & Leisure
Historic site3.18×Arts & Culture
La Jolla6.35×Travel & Leisure
Jeep Wagoneer3.76×Cars & Mobility
Google Home4.23×Technology & Electronics
Home staging3.29×Home & Garden
Grace Slick5.43×Music & Radio
Mathcore4.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flashlight audience
TraitClusterScore
PatriotismCONSERVATISM2.31
Need for SecurityCONSERVATISM1.37
Quality AwarenessPREMIUM1.25
Family OrientationCONSERVATISM1.22
IndividualismJOY1.12
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Flashlight
CountryShare
United States26.9%
Thailand5.5%
Philippines4.4%

See Flashlight audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Flashlight have in United States?

Flashlight has an estimated audience of 5,930,143 people in United States, concentrated in California and Texas.

What is the gender split and age of Flashlight fans?

28.7% of Flashlight fans are female, 71.3% are male, with an average age of 44.8 years.

Which brands do Flashlight fans like most?

Flashlight fans show strongest brand affinity for Israel (5.89×), Vocal harmony (8.12×), and Urban Outfitters (2.74×) over the country average.

Where do Flashlight fans live in United States?

Flashlight fans in United States are most concentrated in California (reach 636,678), Texas (reach 533,140), and Florida (reach 479,314). These three regions account for the largest share of the active audience.

What other brands do Flashlight fans also like?

Beyond Flashlight itself, the audience over-indexes on Vocal harmony (8.12×), Urban Outfitters (2.74×), Fairy godmother (10.53×), and Grinch (5.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flashlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.