A data profile of the people who buy, follow and care about Rings of Saturn in United States — modelled from more than twelve digital signal sources. Rings of Saturn has an estimated audience of 41,917,477 people in United States.
The average Rings of Saturn fan in United States is 40.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, IKEA, Renewable energy, with strongest over-indexing on Sustainable energy (2.79× the country average).
Demographically, the Rings of Saturn audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rings of Saturn fan in United States is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Rings of Saturn profile in United States.
60.5% are female, 39.5% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.2 |
| Estimated audience size | 41,917,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Rings of Saturn audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 6.5% |
| Taiwan | 4.6% |
Where the Rings of Saturn audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~1M | 1.18× | |
| 02 | Oregon | ~600K | 1.18× | |
| 03 | Utah | ~400K | 1.18× | |
| 04 | New Mexico | ~200K | 1.14× | |
| 05 | Colorado | ~700K | 1.13× | |
| 06 | Oklahoma | ~500K | 1.12× | |
| 07 | Indiana | ~800K | 1.10× | |
| 08 | Texas | ~4M | 1.09× | |
| 09 | California | ~5M | 1.08× | |
| 10 | Georgia | ~1.5M | 1.08× | |
| 11 | Virginia | ~1M | 1.08× | |
| 12 | North Carolina | ~1.5M | 1.05× | |
| 13 | West Virginia | ~200K | 1.05× | |
| 14 | Arizona | ~900K | 1.04× | |
| 15 | Mississippi | ~400K | 1.04× | |
| 16 | Kansas | ~300K | 1.04× | |
| 17 | Idaho | ~200K | 1.04× | |
| 18 | Maine | ~200K | 1.03× | |
| 19 | Missouri | ~700K | 1.02× | |
| 20 | Alaska | ~90K | 1.02× | |
| 21 | Pennsylvania | ~1.5M | 1.01× | |
| 22 | Kentucky | ~500K | 1.01× | |
| 23 | New Hampshire | ~200K | 1.01× | |
| 24 | Montana | ~100K | 1.01× | |
| 25 | Hawaii | ~200K | 1.00× | |
| 26 | Tennessee | ~800K | 0.99× | |
| 27 | Nevada | ~400K | 0.99× | |
| 28 | South Carolina | ~600K | 0.98× | |
| 29 | Connecticut | ~400K | 0.98× | |
| 30 | Nebraska | ~200K | 0.98× | |
| 31 | Ohio | ~1.5M | 0.97× | |
| 32 | Maryland | ~700K | 0.97× | |
| 33 | South Dakota | ~90K | 0.97× | |
| 34 | Minnesota | ~600K | 0.96× | |
| 35 | Vermont | ~70K | 0.96× | |
| 36 | Massachusetts | ~800K | 0.95× | |
| 37 | Louisiana | ~500K | 0.95× | |
| 38 | Iowa | ~300K | 0.95× | |
| 39 | North Dakota | ~80K | 0.95× | |
| 40 | New Jersey | ~1M | 0.94× | |
| 41 | Wisconsin | ~600K | 0.94× | |
| 42 | Arkansas | ~300K | 0.94× | |
| 43 | New York | ~2M | 0.93× | |
| 44 | Illinois | ~1.5M | 0.93× | |
| 45 | Rhode Island | ~100K | 0.93× | |
| 46 | Washington, District of Columbia | ~100K | 0.93× | |
| 47 | Florida | ~2.5M | 0.92× | |
| 48 | Alabama | ~500K | 0.92× | |
| 49 | Michigan | ~900K | 0.86× | |
| 50 | Delaware | ~100K | 0.86× |
The strongest cross-interests of the Rings of Saturn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.79× | ||
| 02 | Renewable energy | Business & Career | 2.33× | ||
| 03 | Apple Store | Shopping | 2.29× | ||
| 04 | Hormone | Health | 2.01× | ||
| 05 | Innovation | Business & Career | 1.97× | ||
| 06 | Real property | Home & Garden | 1.92× | ||
| 07 | Made in USA | Business & Career | 1.91× | ||
| 08 | QVC | Movies & TV | 1.87× | ||
| 09 | First class travel | Travel & Leisure | 1.78× | ||
| 10 | Microwave oven | Home & Garden | 1.75× | ||
| 11 | Home automation | Technology & Electronics | 1.73× | ||
| 12 | Discount stores | Shopping | 1.72× | ||
| 13 | FedEx | Business & Career | 1.69× | ||
| 14 | Weather forecasting | Home & Garden | 1.69× | ||
| 15 | Political science | Business & Career | 1.65× | ||
| 16 | IKEA | Home & Garden | 1.61× | ||
| 17 | Diaper bag | Kids & Family | 1.59× | ||
| 18 | Dentistry | Business & Career | 1.58× | ||
| 19 | Genetics | Kids & Family | 1.52× | ||
| 20 | Library | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× |
Rings of Saturn has an estimated audience of 41,917,477 people in United States, concentrated in California and Texas.
60.5% of Rings of Saturn fans are female, 39.5% are male, with an average age of 40.2 years.
Rings of Saturn fans show strongest brand affinity for Sustainable energy (2.79×), IKEA (1.61×), and Renewable energy (2.33×) over the country average.
Rings of Saturn fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Rings of Saturn itself, the audience over-indexes on IKEA (1.61×), Renewable energy (2.33×), Real property (1.92×), and Innovation (1.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rings of Saturn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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