Humidifier Audience in United States

Humidifier logo

Humidifier has an estimated audience of 2,139,003 people in United States. 59.2% are female, 40.8% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Voltron, Lena Headey, Yu-Gi-Oh! Trading Card Game, Bedtime Stories (film), Final Fantasy X.

The average Humidifier fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Voltron, Lena Headey, Yu-Gi-Oh! Trading Card Game, with strongest over-indexing on Voltron (36.19× the country average). Demographically, the Humidifier audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Humidifier fans

Demographic split for Humidifier audience in United States
MetricValue
Female59.2%
Male40.8%
Average age44.4
Estimated audience size2,139,003

Audience persona

The typical Humidifier fan in United States is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Voltron.

Top regions in United States

Top regions ranked by reach for Humidifier in United States
RegionReachAffinity
California223,9830.95×
Texas175,1690.95×
New York127,8231.07×
Florida98,8940.68×
Illinois90,5971.27×
Pennsylvania78,9271.1×
Ohio73,2381.11×
Michigan73,0621.31×
North Carolina69,0861.07×
Georgia68,2691.04×
New Jersey56,9451.05×
Virginia56,1021.08×
Tennessee45,7961.07×
Massachusetts45,0391.07×
Indiana43,9111.12×
Arizona41,1360.94×
Maryland38,2421.04×
Colorado35,7601.06×
Wisconsin35,7241.11×
Minnesota35,4291.16×
Missouri34,7651.01×
Washington34,6260.81×
South Carolina32,1021×
Alabama31,2821.05×
Kentucky26,4530.99×
Louisiana24,6530.89×
Oklahoma23,4560.99×
Connecticut22,7111.06×
Iowa22,3961.27×
Nevada21,0121.02×
Oregon18,7930.77×
Kansas18,6391.11×
Utah17,1200.89×
Mississippi17,0010.96×
Arkansas16,0110.91×
Nebraska12,3741.15×
New Mexico11,3521.06×
West Virginia10,3731.04×
New Hampshire9,0731.08×
Idaho8,4220.79×
Maine8,2341.07×
Rhode Island6,3890.94×
Montana5,6070.94×
South Dakota5,4771.11×
Hawaii5,3990.59×
Delaware5,3050.9×
Washington, District of Columbia4,7450.74×
North Dakota4,5581.04×
Alaska4,0460.88×
Vermont3,6340.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humidifier audience
BrandAffinityCategory
Voltron36.19×Movies & TV
Lena Headey13.64×Movies & TV
Yu-Gi-Oh! Trading Card Game8.16×Games
Bedtime Stories (film)21.02×Movies & TV
Final Fantasy X12.61×Games
Terry Bradshaw9.57×Sports
Ice fishing7.65×Sports
Final Fantasy IX22.38×Games
Fire pit16.03×Home & Garden
Holiday village27.82×Travel & Leisure
Bottled water6.2×Food & Beverages
Waterproof fabric15.13×Fashion & Accessoires
smartwater18.38×Food & Beverages
Balcony6.45×Home & Garden
Cthulhu Mythos28.03×Politics & Society
Chess6.85×Sports
Toilet paper4.69×Home & Garden
Toaster8.7×Home & Garden
Architectural Association School of Architecture40.89×Business & Career
BlizzCon21.79×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humidifier audience
TraitClusterScore
Price SensitivityPREMIUM1.7
Design AffinityPREMIUM1.7
IndulgenceJOY1.62
Quality AwarenessPREMIUM1.5
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Humidifier
CountryShare
United States20.2%
South Korea8.7%
Japan8.4%

See Humidifier audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Humidifier have in United States?

Humidifier has an estimated audience of 2,139,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Humidifier fans?

59.2% of Humidifier fans are female, 40.8% are male, with an average age of 44.4 years.

Which brands do Humidifier fans like most?

Humidifier fans show strongest brand affinity for Voltron (36.19×), Lena Headey (13.64×), and Yu-Gi-Oh! Trading Card Game (8.16×) over the country average.

Where do Humidifier fans live in United States?

Humidifier fans in United States are most concentrated in California (reach 223,983), Texas (reach 175,169), and New York (reach 127,823). These three regions account for the largest share of the active audience.

What other brands do Humidifier fans also like?

Beyond Humidifier itself, the audience over-indexes on Lena Headey (13.64×), Yu-Gi-Oh! Trading Card Game (8.16×), Bedtime Stories (film) (21.02×), and Final Fantasy X (12.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humidifier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.