Rascasse Audience Intelligence

Waterproof fabric Audience in United States

A data profile of the people who buy, follow and care about Waterproof fabric in United States — modelled from more than twelve digital signal sources. Waterproof fabric has an estimated audience of 896,922 people in United States.

#9081among Topic in United States#1018in Fashion & Accessoires

The average Waterproof fabric fan in United States is 44.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Discount stores, Shopping malls, with strongest over-indexing on Obsessed (2009 film) (15.13× the country average).

Demographically, the Waterproof fabric audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waterproof fabric fan in United States is balanced, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Obsessed (2009 film).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterproof fabric profile in United States.

Audience size
897K
in United States
Gender
50.6%♀
49.4% male
Age
44.1
average years
Country rank
#25459
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterproof fabric fans

50.6% are female, 49.4% are male, average age 44.1.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Waterproof fabric audience in United States
MetricValue
Female50.6%
Male49.4%
Average age44.1
Estimated audience size896,922
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Waterproof fabric audience in United States
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Waterproof fabric audience comes from United States.

Worldwide audience distribution share by country for Waterproof fabric
CountryShare
United States14.2%
United Kingdom12.3%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterproof fabric audience in United States is strongest.

Fig. 05

Top regions by affinity

Waterproof fabric fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.39×
02Washington~20K1.32×
03Alaska~3K1.32×
04Montana~3K1.25×
05Utah~10K1.22×
06Idaho~5K1.21×
07Hawaii~5K1.20×
08Maine~4K1.13×
09Wisconsin~10K1.10×
10New Hampshire~4K1.10×
11Minnesota~10K1.07×
12Vermont~2K1.07×
13Michigan~20K1.04×
14Arkansas~8K1.04×
15Nebraska~5K1.04×
16West Virginia~4K1.04×
17Tennessee~20K1.03×
18Colorado~10K1.03×
19Kentucky~10K1.03×
20Iowa~8K1.03×
21Oklahoma~10K1.02×
22Kansas~7K1.02×
23Alabama~10K1.01×
24South Dakota~2K1.01×
25Missouri~10K1.00×
26Indiana~20K0.99×
27North Carolina~30K0.96×
28South Carolina~10K0.95×
29Louisiana~10K0.95×
30Mississippi~7K0.94×
31New Mexico~4K0.94×
32North Dakota~2K0.94×
33Ohio~30K0.93×
34Rhode Island~3K0.93×
35Virginia~20K0.91×
36Delaware~2K0.91×
37Georgia~20K0.90×
38Connecticut~8K0.90×
39Massachusetts~20K0.89×
40Pennsylvania~30K0.88×
41Maryland~10K0.83×
42Washington, District of Columbia~2K0.83×
43Arizona~10K0.80×
44Florida~50K0.79×
45Illinois~20K0.79×
46California~80K0.78×
47Nevada~7K0.78×
48Texas~60K0.76×
49New York~40K0.73×
50New Jersey~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Waterproof fabric, United States
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterproof fabric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterproof fabric audience
#·InterestCategoryAffinity×
01Obsessed (2009 film)Movies & TV15.13×
02HumidifierHome & Garden15.13×
03GazeboHome & Garden11.35×
04SaunaHome & Garden7.62×
05QVCMovies & TV6.00×
06Discount storesShopping5.79×
07Florida LotteryGames4.85×
08SmartwatchTechnology & Electronics4.78×
09Hair ironBeauty & Wellness4.74×
10Shopping mallsShopping3.90×
11Mortgage loansBusiness & Career3.70×
12First class travelTravel & Leisure3.67×
13Vehicle insuranceCars & Mobility3.43×
14Hardware storeHome & Garden3.26×
15FedExBusiness & Career3.25×
16PinterestInternet & Social Media2.36×
17FurnitureHome & Garden2.33×
18SephoraShopping2.14×
19AirbnbTravel & Leisure1.99×
20EBayShopping1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterproof fabric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterproof fabric audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.06×
Quality AwarenessPREMIUM1.89×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterproof fabric audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waterproof fabric have in United States?

Waterproof fabric has an estimated audience of 896,922 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waterproof fabric fans?

50.6% of Waterproof fabric fans are female, 49.4% are male, with an average age of 44.1 years.

03

Which brands do Waterproof fabric fans like most?

Waterproof fabric fans show strongest brand affinity for Obsessed (2009 film) (15.13×), Discount stores (5.79×), and Shopping malls (3.9×) over the country average.

04

Where do Waterproof fabric fans live in United States?

Waterproof fabric fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Waterproof fabric fans also like?

Beyond Waterproof fabric itself, the audience over-indexes on Discount stores (5.79×), Shopping malls (3.9×), Mortgage loans (3.7×), and QVC (6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Waterproof fabric audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterproof fabric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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