Waterproof fabric Audience in United States

Waterproof fabric logo

Waterproof fabric has an estimated audience of 896,922 people in United States. 50.6% are female, 49.4% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Obsessed (2009 film), MSN, Staples (Canada), Hair iron, Great Clips.

The average Waterproof fabric fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Obsessed (2009 film), MSN, Staples (Canada), with strongest over-indexing on Obsessed (2009 film) (14.03× the country average). Demographically, the Waterproof fabric audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Waterproof fabric fans

Demographic split for Waterproof fabric audience in United States
MetricValue
Female50.6%
Male49.4%
Average age44.1
Estimated audience size896,922

Audience persona

The typical Waterproof fabric fan in United States is balanced, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Obsessed (2009 film).

Top regions in United States

Top regions ranked by reach for Waterproof fabric in United States
RegionReachAffinity
California78,2050.79×
Texas59,8690.78×
Florida49,3090.81×
New York37,4440.75×
North Carolina27,1331.01×
Ohio26,2720.95×
Pennsylvania26,2260.87×
Georgia25,2680.91×
Michigan25,2571.08×
Washington24,8301.38×
Illinois23,5950.79×
Virginia20,5980.94×
Tennessee18,2661.02×
Indiana16,6161.01×
Oregon15,8681.54×
Colorado15,7401.11×
New Jersey15,4190.68×
Massachusetts14,9200.84×
Wisconsin14,7911.1×
Missouri14,4441×
Arizona14,3870.79×
Minnesota13,8791.08×
Alabama13,3691.07×
South Carolina12,3960.92×
Maryland12,3240.8×
Kentucky11,9941.07×
Utah10,7451.34×
Louisiana10,5830.91×
Oklahoma10,2481.03×
Arkansas8,1191.1×
Iowa8,0011.08×
Connecticut7,7040.86×
Kansas7,2931.03×
Idaho6,3191.4×
Mississippi6,2700.85×
Nevada4,9830.57×
Hawaii4,8761.26×
Nebraska4,4590.99×
West Virginia4,2111.01×
Maine3,9761.24×
New Mexico3,9430.88×
New Hampshire3,8311.08×
Montana3,8161.53×
Alaska3,1521.64×
South Dakota2,1091.02×
Rhode Island2,0940.73×
Vermont1,9221.22×
Delaware1,6880.68×
Wyoming1,6321.23×
North Dakota1,3940.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterproof fabric audience
BrandAffinityCategory
Obsessed (2009 film)14.03×Movies & TV
MSN4.02×News
Staples (Canada)4.02×Business & Career
Hair iron4.93×Beauty & Wellness
Great Clips3.26×Beauty & Wellness
Chuck Norris3.31×Movies & TV
Humidifier10.92×Home & Garden
Google Flights2.79×Travel & Leisure
Stitch!5.14×Movies & TV
Pantone17.82×Business & Career
Nordstrom rack2.28×Fashion & Accessoires
EBay1.7×Shopping
Hobby Lobby1.79×Home & Garden
Pre-school playgroup15.13×Kids & Family
Florida Lottery3.81×Games
Sephora1.91×Shopping
Men's clothing1.84×Fashion & Accessoires
Zootopia5.17×Movies & TV
Livemusic2.26×Music & Radio
Dog walking2.25×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterproof fabric audience
TraitClusterScore
Design AffinityPREMIUM1.56
IndulgenceJOY1.46
Luxury OrientationPREMIUM1.4
DIY MentalityTHRILL1.34
Price SensitivityPREMIUM1.34
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Waterproof fabric
CountryShare
United States14.2%
United Kingdom12.3%
Italy9.5%

See Waterproof fabric audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Waterproof fabric have in United States?

Waterproof fabric has an estimated audience of 896,922 people in United States, concentrated in California and Texas.

What is the gender split and age of Waterproof fabric fans?

50.6% of Waterproof fabric fans are female, 49.4% are male, with an average age of 44.1 years.

Which brands do Waterproof fabric fans like most?

Waterproof fabric fans show strongest brand affinity for Obsessed (2009 film) (14.03×), MSN (4.02×), and Staples (Canada) (4.02×) over the country average.

Where do Waterproof fabric fans live in United States?

Waterproof fabric fans in United States are most concentrated in California (reach 78,205), Texas (reach 59,869), and Florida (reach 49,309). These three regions account for the largest share of the active audience.

What other brands do Waterproof fabric fans also like?

Beyond Waterproof fabric itself, the audience over-indexes on MSN (4.02×), Staples (Canada) (4.02×), Hair iron (4.93×), and Great Clips (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterproof fabric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.