Rascasse Audience Intelligence

Waterproof fabric Audience in Germany

A data profile of the people who buy, follow and care about Waterproof fabric in Germany — modelled from more than twelve digital signal sources. Waterproof fabric has an estimated audience of 451,894 people in Germany.

#4923among Topic in Germany#605in Fashion & Accessoires

The average Waterproof fabric fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shimano, Family, Nature, with strongest over-indexing on Shimano (11.11× the country average).

Demographically, the Waterproof fabric audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Waterproof fabric fan in Germany is more female, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Shimano.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterproof fabric profile in Germany.

Audience size
452K
in Germany
Gender
60.6%♀
39.4% male
Age
44.9
average years
Country rank
#12714
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterproof fabric fans

60.6% are female, 39.4% are male, average age 44.9.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Waterproof fabric audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age44.9
Estimated audience size451,894
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Waterproof fabric audience in Germany
Age bracketShare%
16-195%
20-2913%
30-3924%
40-4932%
50+25%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Waterproof fabric audience comes from Germany.

Worldwide audience distribution share by country for Waterproof fabric
CountryShare
United States14.2%
United Kingdom12.3%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterproof fabric audience in Germany is strongest.

Fig. 05

Top regions by affinity

Waterproof fabric fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.19×
02Mecklenburg-Vorpommern~10K1.19×
03Sachsen-Anhalt~10K1.15×
04Brandenburg~20K1.08×
05Schleswig-Holstein~20K1.02×
06Hamburg~10K1.02×
07Rheinland-Pfalz~20K0.99×
08Sachsen~20K0.97×
09Berlin~20K0.94×
10Niedersachsen~40K0.90×
11Hessen~30K0.90×
12Baden-Württemberg~50K0.87×
13Bayern~60K0.85×
14Nordrhein-Westfalen~80K0.82×
Fig. 06

Affinity by region

Affinity by region — Waterproof fabric, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterproof fabric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterproof fabric audience
#·InterestCategoryAffinity×
01Yvonne StrahovskiMovies & TV13.98×
02HaglöfsFashion & Accessoires13.98×
03Non-stick surfaceHome & Garden11.26×
04ShimanoCars & Mobility11.11×
05Cutting boardHome & Garden9.89×
06AnglingSports8.80×
07Serge GnabrySports8.31×
08Marc-André ter StegenSports7.76×
09Wearable technologyTechnology & Electronics6.50×
10Kitchen knifeHome & Garden6.02×
11Automotive lightingCars & Mobility4.56×
12PaybackShopping3.09×
13NatureHome & Garden2.69×
14FamilyKids & Family2.52×
15EmailTechnology & Electronics2.40×
16VacationsTravel & Leisure2.07×
17Netto Marken-DiscountShopping1.89×
18SportschauSports1.81×
19GermanyTravel & Leisure1.76×
20SV Werder BremenSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterproof fabric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterproof fabric audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
Early Adopter MentalityPOWER1.54×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterproof fabric audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Price SensitivityPREMIUM0.94×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waterproof fabric have in Germany?

Waterproof fabric has an estimated audience of 451,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Waterproof fabric fans?

60.6% of Waterproof fabric fans are female, 39.4% are male, with an average age of 44.9 years.

03

Which brands do Waterproof fabric fans like most?

Waterproof fabric fans show strongest brand affinity for Shimano (11.11×), Family (2.52×), and Nature (2.69×) over the country average.

04

Where do Waterproof fabric fans live in Germany?

Waterproof fabric fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Waterproof fabric fans also like?

Beyond Waterproof fabric itself, the audience over-indexes on Family (2.52×), Nature (2.69×), Yvonne Strahovski (13.98×), and Germany (1.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Waterproof fabric audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Waterproof fabric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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