Waterproof fabric Audience in Germany
Waterproof fabric has an estimated audience of 451,894 people in Germany. 60.6% are female, 39.4% are male, average age 44.9. Top regions: Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities: Shimano, Cutting board, Wrench, Payback, Mountain biking.
The average Waterproof fabric fan in Germany is 44.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities include Shimano, Cutting board, Wrench, with strongest over-indexing on Shimano (9.98× the country average). Demographically, the Waterproof fabric audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Waterproof fabric fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 44.9 |
| Estimated audience size | 451,894 |
Audience persona
The typical Waterproof fabric fan in Germany is more female, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shimano.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 27,963 | 0.38× |
| Nordrhein-Westfalen | 27,202 | 0.28× |
| Thüringen | 23,519 | 2.04× |
| Baden-Württemberg | 22,582 | 0.37× |
| Rheinland-Pfalz | 21,573 | 0.95× |
| Sachsen-Anhalt | 21,524 | 1.84× |
| Brandenburg | 20,519 | 1.46× |
| Niedersachsen | 18,868 | 0.43× |
| Mecklenburg-Vorpommern | 18,029 | 2.09× |
| Sachsen | 17,918 | 0.81× |
| Schleswig-Holstein | 17,637 | 1.09× |
| Berlin | 14,428 | 0.71× |
| Hessen | 14,142 | 0.41× |
| Hamburg | 11,606 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shimano | 9.98× | Cars & Mobility |
| Cutting board | 13.98× | Home & Garden |
| Wrench | 7.12× | Home & Garden |
| Payback | 5.88× | Shopping |
| Mountain biking | 4.99× | Sports |
| Non-stick surface | 12.02× | Home & Garden |
| Yvonne Strahovski | 13.98× | Movies & TV |
| Wearable technology | 7.53× | Technology & Electronics |
| Haglöfs | 16.97× | Fashion & Accessoires |
| Family | 1.8× | Kids & Family |
| SV Werder Bremen | 2.15× | Sports |
| Walking | 3.94× | Sports |
| Netto Marken-Discount | 1.91× | Shopping |
| Catering | 3.81× | Food & Beverages |
| Natural foods | 3.61× | Food & Beverages |
| 77Onlineshop | 8.81× | Shopping |
| Activity tracker | 5.32× | Technology & Electronics |
| Computer-aided engineering | 19.3× | Business & Career |
| Drop shipping | 2.52× | Shopping |
| Automotive lighting | 4.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| Patriotism | CONSERVATISM | 1.49 |
| Indulgence | JOY | 1.42 |
| Sustainability | BALANCE | 1.41 |
| Career Orientation | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| United Kingdom | 12.3% |
| Italy | 9.5% |
See Waterproof fabric audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waterproof fabric have in Germany?
Waterproof fabric has an estimated audience of 451,894 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Waterproof fabric fans?
60.6% of Waterproof fabric fans are female, 39.4% are male, with an average age of 44.9 years.
Which brands do Waterproof fabric fans like most?
Waterproof fabric fans show strongest brand affinity for Shimano (9.98×), Cutting board (13.98×), and Wrench (7.12×) over the country average.
Where do Waterproof fabric fans live in Germany?
Waterproof fabric fans in Germany are most concentrated in Bayern (reach 27,963), Nordrhein-Westfalen (reach 27,202), and Thüringen (reach 23,519). These three regions account for the largest share of the active audience.
What other brands do Waterproof fabric fans also like?
Beyond Waterproof fabric itself, the audience over-indexes on Cutting board (13.98×), Wrench (7.12×), Payback (5.88×), and Mountain biking (4.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waterproof fabric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.