Rascasse Audience Intelligence

Non-stick surface Audience in Germany

A data profile of the people who buy, follow and care about Non-stick surface in Germany — modelled from more than twelve digital signal sources. Non-stick surface has an estimated audience of 585,160 people in Germany.

#4294among Topic in Germany#607in Home & Garden

The average Non-stick surface fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include Pressure cooking, WE tv, Frying pan, with strongest over-indexing on Pressure cooking (193.09× the country average).

Demographically, the Non-stick surface audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Non-stick surface fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Pressure cooking.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-stick surface profile in Germany.

Audience size
585K
in Germany
Gender
62.9%♀
37.1% male
Age
39.9
average years
Country rank
#10326
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-stick surface fans

62.9% are female, 37.1% are male, average age 39.9.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Non-stick surface audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age39.9
Estimated audience size585,160
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Non-stick surface audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4926%
50+18%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Non-stick surface audience comes from Germany.

Worldwide audience distribution share by country for Non-stick surface
CountryShare
United States31.8%
United Kingdom7.8%
Taiwan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-stick surface audience in Germany is strongest.

Fig. 05

Top regions by affinity

Non-stick surface fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K2.08×
02Sachsen-Anhalt~20K1.02×
03Saarland~7K1.02×
04Bremen~5K1.02×
05Brandenburg~20K1.01×
06Thüringen~20K1.01×
07Mecklenburg-Vorpommern~10K1.00×
08Schleswig-Holstein~20K0.99×
09Rheinland-Pfalz~30K0.98×
10Sachsen~30K0.98×
11Hamburg~10K0.98×
12Berlin~20K0.95×
13Niedersachsen~50K0.93×
14Baden-Württemberg~70K0.91×
15Bayern~80K0.90×
16Nordrhein-Westfalen~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Non-stick surface, Germany
0.87×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Non-stick surface audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Non-stick surface audience
#·InterestCategoryAffinity×
01WE tvMovies & TV544.28×
02Pressure cookingHome & Garden193.09×
03Instant PotHome & Garden96.92×
04Induction cookingHome & Garden42.39×
05Frying panHome & Garden38.68×
06Stock (food)Food & Beverages37.88×
07CanapéFood & Beverages31.05×
08Kitchen knifeHome & Garden30.58×
09GüdeHome & Garden30.58×
10OpinelHome & Garden30.58×
11Cast-iron cookwareHome & Garden20.27×
12Cookware and bakewareHome & Garden16.46×
13Microwave ovenHome & Garden12.59×
14WrenchHome & Garden11.66×
15Stainless steelHome & Garden11.26×
16WMFHome & Garden8.59×
17Household goodsHome & Garden6.93×
18Kitchen utensilHome & Garden6.71×
19PlanningBusiness & Career5.93×
20KitchenwareHome & Garden4.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Non-stick surface audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Non-stick surface audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.58×
Price SensitivityPREMIUM1.49×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Non-stick surface audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.57×
Urban LifestyleOPEN0.75×
TravellingTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Non-stick surface have in Germany?

Non-stick surface has an estimated audience of 585,160 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Non-stick surface fans?

62.9% of Non-stick surface fans are female, 37.1% are male, with an average age of 39.9 years.

03

Which brands do Non-stick surface fans like most?

Non-stick surface fans show strongest brand affinity for Pressure cooking (193.09×), WE tv (544.28×), and Frying pan (38.68×) over the country average.

04

Where do Non-stick surface fans live in Germany?

Non-stick surface fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hessen (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Non-stick surface fans also like?

Beyond Non-stick surface itself, the audience over-indexes on WE tv (544.28×), Frying pan (38.68×), Kitchen knife (30.58×), and Instant Pot (96.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Non-stick surface audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Non-stick surface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →