Non-stick surface Audience in Germany
Non-stick surface has an estimated audience of 585,160 people in Germany. 62.9% are female, 37.1% are male, average age 39.9. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Pressure cooking, WE tv, Frying pan, Kitchen knife, Instant Pot.
The average Non-stick surface fan in Germany is 39.9 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Pressure cooking, WE tv, Frying pan, with strongest over-indexing on Pressure cooking (193.09× the country average). Demographically, the Non-stick surface audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Non-stick surface fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 39.9 |
| Estimated audience size | 585,160 |
Audience persona
The typical Non-stick surface fan in Germany is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Pressure cooking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 108,045 | 2.42× |
| Nordrhein-Westfalen | 44,906 | 0.35× |
| Bayern | 39,323 | 0.42× |
| Baden-Württemberg | 35,346 | 0.44× |
| Sachsen | 23,372 | 0.81× |
| Rheinland-Pfalz | 23,023 | 0.79× |
| Niedersachsen | 22,852 | 0.4× |
| Sachsen-Anhalt | 20,054 | 1.32× |
| Schleswig-Holstein | 18,075 | 0.86× |
| Brandenburg | 16,728 | 0.92× |
| Thüringen | 16,519 | 1.11× |
| Berlin | 14,114 | 0.54× |
| Mecklenburg-Vorpommern | 12,346 | 1.11× |
| Saarland | 12,273 | 1.71× |
| Bremen | 10,324 | 2.06× |
| Hamburg | 9,731 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pressure cooking | 193.09× | Home & Garden |
| WE tv | 544.28× | Movies & TV |
| Frying pan | 38.68× | Home & Garden |
| Kitchen knife | 30.58× | Home & Garden |
| Instant Pot | 96.92× | Home & Garden |
| Cookware and bakeware | 16.46× | Home & Garden |
| Canapé | 31.05× | Food & Beverages |
| Wrench | 11.66× | Home & Garden |
| Microwave oven | 12.59× | Home & Garden |
| Stock (food) | 37.88× | Food & Beverages |
| Induction cooking | 42.39× | Home & Garden |
| Kitchen utensil | 6.71× | Home & Garden |
| Stainless steel | 11.26× | Home & Garden |
| Cast-iron cookware | 20.27× | Home & Garden |
| Household goods | 6.93× | Home & Garden |
| WMF | 8.59× | Home & Garden |
| Kitchenware | 4.5× | Home & Garden |
| Opinel | 30.58× | Home & Garden |
| Planning | 5.93× | Business & Career |
| Cutting board | 11.25× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.94 |
| Indulgence | JOY | 1.69 |
| Design Affinity | PREMIUM | 1.65 |
| Luxury Orientation | PREMIUM | 1.45 |
| Individualism | JOY | 1.42 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 7.8% |
| Taiwan | 6.2% |
See Non-stick surface audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Non-stick surface have in Germany?
Non-stick surface has an estimated audience of 585,160 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Non-stick surface fans?
62.9% of Non-stick surface fans are female, 37.1% are male, with an average age of 39.9 years.
Which brands do Non-stick surface fans like most?
Non-stick surface fans show strongest brand affinity for Pressure cooking (193.09×), WE tv (544.28×), and Frying pan (38.68×) over the country average.
Where do Non-stick surface fans live in Germany?
Non-stick surface fans in Germany are most concentrated in Hessen (reach 108,045), Nordrhein-Westfalen (reach 44,906), and Bayern (reach 39,323). These three regions account for the largest share of the active audience.
What other brands do Non-stick surface fans also like?
Beyond Non-stick surface itself, the audience over-indexes on WE tv (544.28×), Frying pan (38.68×), Kitchen knife (30.58×), and Instant Pot (96.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Non-stick surface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.