Canapé Audience in Germany
Canapé has an estimated audience of 564,797 people in Germany. 66.7% are female, 33.3% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Coppenrath & Wiese, Rossmann, Deichmann, Gala, REWE.
The average Canapé fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Coppenrath & Wiese, Rossmann, Deichmann, with strongest over-indexing on Coppenrath & Wiese (33.1× the country average). Demographically, the Canapé audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Canapé fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 46.1 |
| Estimated audience size | 564,797 |
Audience persona
The typical Canapé fan in Germany is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Coppenrath & Wiese.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,095 | 0.92× |
| Bayern | 95,183 | 1.05× |
| Baden-Württemberg | 87,679 | 1.14× |
| Niedersachsen | 50,442 | 0.92× |
| Hessen | 43,998 | 1.02× |
| Rheinland-Pfalz | 32,662 | 1.15× |
| Sachsen | 26,081 | 0.94× |
| Berlin | 24,672 | 0.98× |
| Thüringen | 16,460 | 1.14× |
| Sachsen-Anhalt | 16,068 | 1.1× |
| Schleswig-Holstein | 14,432 | 0.71× |
| Brandenburg | 14,289 | 0.82× |
| Saarland | 13,677 | 1.97× |
| Hamburg | 9,964 | 0.78× |
| Mecklenburg-Vorpommern | 8,004 | 0.74× |
| Bremen | 3,398 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coppenrath & Wiese | 33.1× | Food & Beverages |
| Rossmann | 3.28× | Shopping |
| Deichmann | 3.24× | Shopping |
| Gala | 2.57× | News |
| REWE | 2.24× | Shopping |
| Ernsting's family | 3.49× | Shopping |
| Netto Marken-Discount | 2.1× | Shopping |
| In aller Freundschaft | 4× | Movies & TV |
| Edeka | 1.96× | Shopping |
| Kaufland | 1.98× | Shopping |
| Tchibo | 2.63× | Shopping |
| Discount stores | 1.64× | Shopping |
| QVC | 2.7× | Movies & TV |
| Wetter.com | 1.92× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 2.48× | Movies & TV |
| C&A | 2.35× | Shopping |
| Center Parcs | 3.41× | Travel & Leisure |
| Aral AG | 1.86× | Cars & Mobility |
| Zebra | 5.95× | Music & Radio |
| Cosmetics | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.36 |
| Indulgence | JOY | 1.6 |
| Convenience Orientation | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.52 |
| Pet Ownership | JOY | 1.51 |
| Tradition | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 28.5% |
| Spain | 10.2% |
| Algeria | 8.8% |
See Canapé audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Canapé have in Germany?
Canapé has an estimated audience of 564,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canapé fans?
66.7% of Canapé fans are female, 33.3% are male, with an average age of 46.1 years.
Which brands do Canapé fans like most?
Canapé fans show strongest brand affinity for Coppenrath & Wiese (33.1×), Rossmann (3.28×), and Deichmann (3.24×) over the country average.
Where do Canapé fans live in Germany?
Canapé fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,095), Bayern (reach 95,183), and Baden-Württemberg (reach 87,679). These three regions account for the largest share of the active audience.
What other brands do Canapé fans also like?
Beyond Canapé itself, the audience over-indexes on Rossmann (3.28×), Deichmann (3.24×), Gala (2.57×), and REWE (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canapé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.