Rascasse Audience Intelligence

Konditorei Audience in Germany

A data profile of the people who buy, follow and care about Konditorei in Germany — modelled from more than twelve digital signal sources. Konditorei has an estimated audience of 1,196,422 people in Germany.

#127among Touchpoint in Germany#265in Food & Beverages

The average Konditorei fan in Germany is 41.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Halloween costume, Müller (company), Nature, with strongest over-indexing on Halloween costume (25.13× the country average).

Demographically, the Konditorei audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Konditorei fan in Germany is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Halloween costume.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Konditorei profile in Germany.

Audience size
1.2M
in Germany
Gender
68.8%♀
31.2% male
Age
41.8
average years
Country rank
#5517
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Konditorei fans

68.8% are female, 31.2% are male, average age 41.8.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Konditorei audience in Germany
MetricValue
Female68.8%
Male31.2%
Average age41.8
Estimated audience size1,196,422
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Konditorei audience in Germany
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4927%
50+20%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Konditorei audience comes from Germany.

Worldwide audience distribution share by country for Konditorei
CountryShare
Germany31.7%
Poland19.6%
Ukraine14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Konditorei audience in Germany is strongest.

Fig. 05

Top regions by affinity

Konditorei fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.57×
02Berlin~80K1.56×
03Rheinland-Pfalz~80K1.36×
04Baden-Württemberg~200K1.35×
05Hamburg~30K1.22×
06Hessen~100K1.13×
07Nordrhein-Westfalen~300K1.09×
08Bremen~10K0.94×
09Sachsen~50K0.83×
10Schleswig-Holstein~30K0.77×
11Niedersachsen~90K0.75×
12Mecklenburg-Vorpommern~20K0.75×
13Brandenburg~30K0.74×
14Saarland~10K0.71×
15Sachsen-Anhalt~20K0.69×
16Thüringen~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Konditorei, Germany
0.64×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Konditorei audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Konditorei audience
#·InterestCategoryAffinity×
01Halloween costumeKids & Family25.13×
02MargarineFood & Beverages20.54×
03ERC IngolstadtSports16.28×
04GorgonzolaFood & Beverages16.23×
05BakeryFood & Beverages3.12×
06VolunteeringPolitics & Society3.03×
07RefrigeratorHome & Garden2.94×
08Müller (company)Food & Beverages2.91×
09NatureHome & Garden2.66×
10Roland KaiserMusic & Radio2.42×
11Netto Marken-DiscountShopping2.16×
12VacationsTravel & Leisure2.16×
13TchiboShopping2.16×
14CoffeehousesFood & Beverages2.13×
15TagesschauMovies & TV2.06×
16FamilyKids & Family1.93×
17KitchenHome & Garden1.89×
18DeichmannShopping1.84×
19EdekaShopping1.52×
20Obi (store)Shopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Konditorei audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Konditorei audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
IndulgenceJOY1.46×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Konditorei audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Risk AppetiteTHRILL0.78×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Konditorei have in Germany?

Konditorei has an estimated audience of 1,196,422 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Konditorei fans?

68.8% of Konditorei fans are female, 31.2% are male, with an average age of 41.8 years.

03

Which brands do Konditorei fans like most?

Konditorei fans show strongest brand affinity for Halloween costume (25.13×), Müller (company) (2.91×), and Nature (2.66×) over the country average.

04

Where do Konditorei fans live in Germany?

Konditorei fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Konditorei fans also like?

Beyond Konditorei itself, the audience over-indexes on Müller (company) (2.91×), Nature (2.66×), Tagesschau (2.06×), and Netto Marken-Discount (2.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Konditorei audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Konditorei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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