Konditorei Audience in Germany
Konditorei has an estimated audience of 1,196,422 people in Germany. 68.8% are female, 31.2% are male, average age 41.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Goes, Home Office, Saving.
The average Konditorei fan in Germany is 41.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Goes, with strongest over-indexing on Rossmann (1.94× the country average). Demographically, the Konditorei audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Konditorei fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.8 |
| Estimated audience size | 1,196,422 |
Audience persona
The typical Konditorei fan in Germany is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 321,022 | 1.67× |
| Nordrhein-Westfalen | 294,359 | 1.12× |
| Baden-Württemberg | 218,628 | 1.34× |
| Hessen | 105,556 | 1.16× |
| Berlin | 87,375 | 1.63× |
| Niedersachsen | 86,598 | 0.75× |
| Rheinland-Pfalz | 81,228 | 1.36× |
| Sachsen | 47,426 | 0.81× |
| Hamburg | 34,207 | 1.27× |
| Schleswig-Holstein | 32,664 | 0.76× |
| Brandenburg | 26,562 | 0.72× |
| Sachsen-Anhalt | 20,168 | 0.65× |
| Thüringen | 17,744 | 0.58× |
| Mecklenburg-Vorpommern | 15,337 | 0.67× |
| Saarland | 9,355 | 0.64× |
| Bremen | 9,058 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.94× | Shopping |
| Progressive rock | 2.92× | Music & Radio |
| Goes | 1.82× | Travel & Leisure |
| Home Office | 1.97× | Business & Career |
| Saving | 1.65× | Business & Career |
| Stradivarius | 1.67× | Shopping |
| Högl | 8.45× | Fashion & Accessoires |
| Israel | 1.78× | Travel & Leisure |
| Esra Erol | 4.77× | Movies & TV |
| Jack White | 1.61× | Movies & TV |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Time (magazine) | 1.56× | News |
| KLIX (AM) | 1.81× | Music & Radio |
| Natural rubber | 1.52× | Cars & Mobility |
| Este, Veneto | 1.57× | Travel & Leisure |
| Steampunk | 2.4× | Fashion & Accessoires |
| Trakehner | 8.37× | Pets & Animals |
| Corfu (regional unit) | 1.77× | Travel & Leisure |
| Home Delivery | 1.52× | Food & Beverages |
| The Hollies (Official) | 3.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.56 |
| Sports Activity | POWER | 1.5 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Indulgence | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.29 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.7% |
| Poland | 19.6% |
| Ukraine | 14.6% |
See Konditorei audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Konditorei have in Germany?
Konditorei has an estimated audience of 1,196,422 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Konditorei fans?
68.8% of Konditorei fans are female, 31.2% are male, with an average age of 41.8 years.
Which brands do Konditorei fans like most?
Konditorei fans show strongest brand affinity for Rossmann (1.94×), Progressive rock (2.92×), and Goes (1.82×) over the country average.
Where do Konditorei fans live in Germany?
Konditorei fans in Germany are most concentrated in Bayern (reach 321,022), Nordrhein-Westfalen (reach 294,359), and Baden-Württemberg (reach 218,628). These three regions account for the largest share of the active audience.
What other brands do Konditorei fans also like?
Beyond Konditorei itself, the audience over-indexes on Progressive rock (2.92×), Goes (1.82×), Home Office (1.97×), and Saving (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Konditorei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.