ERC Ingolstadt Audience in Germany
ERC Ingolstadt has an estimated audience of 227,378 people in Germany. 32.8% are female, 67.2% are male, average age 32.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: MSV Duisburg, F.C. Hansa Rostock, 1. FC Magdeburg, 1. FC Kaiserslautern, Bild.
The average ERC Ingolstadt fan in Germany is 32.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include MSV Duisburg, F.C. Hansa Rostock, 1. FC Magdeburg, with strongest over-indexing on MSV Duisburg (46.84× the country average). Demographically, the ERC Ingolstadt audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of ERC Ingolstadt fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 32.4 |
| Estimated audience size | 227,378 |
Audience persona
The typical ERC Ingolstadt fan in Germany is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for MSV Duisburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 170,534 | 10.45× |
| Nordrhein-Westfalen | 25,271 | 0.51× |
| Baden-Württemberg | 18,444 | 0.59× |
| Hessen | 9,678 | 0.56× |
| Niedersachsen | 6,601 | 0.3× |
| Berlin | 5,280 | 0.52× |
| Sachsen | 4,073 | 0.37× |
| Rheinland-Pfalz | 3,506 | 0.31× |
| Brandenburg | 3,106 | 0.44× |
| Hamburg | 1,549 | 0.3× |
| Bremen | 1,546 | 0.8× |
| Schleswig-Holstein | 1,434 | 0.18× |
| Thüringen | 1,129 | 0.19× |
| Sachsen-Anhalt | 1,097 | 0.19× |
| Mecklenburg-Vorpommern | 865 | 0.2× |
| Saarland | 282 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSV Duisburg | 46.84× | Sports |
| F.C. Hansa Rostock | 31.06× | Sports |
| 1. FC Magdeburg | 30.22× | Sports |
| 1. FC Kaiserslautern | 24.42× | Sports |
| Bild | 9.29× | News |
| Borussia Dortmund | 6.96× | Sports |
| Transfermarkt | 12.36× | Sports |
| Dynamo Dresden | 13.83× | Sports |
| FC Erzgebirge Aue | 27.22× | Sports |
| Arminia Bielefeld | 17.37× | Sports |
| 1. FC Heidenheim | 21.76× | Sports |
| Eisbären Berlin | 29.75× | Sports |
| Eintracht Braunschweig | 17× | Sports |
| Holstein Kiel | 18× | Sports |
| FOCUS Online | 8.89× | News |
| Deutsche Eishockey Liga | 36.24× | Sports |
| Tabloid (newspaper format) | 11.41× | Literature |
| SSV Jahn Regensburg | 23.23× | Sports |
| SpVgg Greuther Fürth | 22.98× | Sports |
| FC Bayern Munich | 4.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.23 |
| Early Adopter Mentality | POWER | 1.04 |
| Luxury Orientation | PREMIUM | 1.01 |
| Risk Appetite | THRILL | 1 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.9% |
| Switzerland | 2.1% |
| Austria | 2.0% |
See ERC Ingolstadt audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does ERC Ingolstadt have in Germany?
ERC Ingolstadt has an estimated audience of 227,378 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of ERC Ingolstadt fans?
32.8% of ERC Ingolstadt fans are female, 67.2% are male, with an average age of 32.4 years.
Which brands do ERC Ingolstadt fans like most?
ERC Ingolstadt fans show strongest brand affinity for MSV Duisburg (46.84×), F.C. Hansa Rostock (31.06×), and 1. FC Magdeburg (30.22×) over the country average.
Where do ERC Ingolstadt fans live in Germany?
ERC Ingolstadt fans in Germany are most concentrated in Bayern (reach 170,534), Nordrhein-Westfalen (reach 25,271), and Baden-Württemberg (reach 18,444). These three regions account for the largest share of the active audience.
What other brands do ERC Ingolstadt fans also like?
Beyond ERC Ingolstadt itself, the audience over-indexes on F.C. Hansa Rostock (31.06×), 1. FC Magdeburg (30.22×), 1. FC Kaiserslautern (24.42×), and Bild (9.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ERC Ingolstadt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.